Abstract
The IC Channel Tracking® Sanitation in Europe 2008 delivers the right
answers and valuable market insights and therefore delivers information about
the right marketing strategy and the optimal distribution strategy.
Table of Contents
MARKET STRUCTURE AND INTRODUCTION
1. INTRODUCTION & EXECUTIVE SUMMARY
Definitions of the study. Overview of the distribution system in Europe.
Analysis of the regional differences. Definition of used terms and market
structure.
2. TOTAL MARKET ANALYSIS
Market development from the expert' s view, market shares of reseller, market
concentration, margin analysis, dealer satisfaction analysis, weighted and
unweighted distribution.
Number of listings, top distributors and dealers and their market shares,
segment allocation, development of distribution channels, margin analysis for
each region and distribution channel.
3. REGIONAL ANALYSIS
Besides a detailed aggregation of the results you receive information about
the distribution structure, segments, number of resellers, market penetration
rates, trends, margins, price development, market structure and forecasts.
Additionally market shares and sales of top players are shown. One of the most
important parts of the regional analysis are the dealers and distributors
matrices, showing sales and listed brands.
4. DEALER PROFILES
You receive valuable information of every interviewed reseller about actual
and expected development of sales, prices and margins, top models and sales
per manufacturer. Furthermore we present the rating of factors when working
with manufacturers, as well as the allocation of segments.
5. DATABASE OF RESELLERS
Details on contact name, phone number, address, e-mail, internet-address, etc.
6. MARKET STRUCTURE
- Regions
- Germany
- UK
- Spain
- Italy
- France
- Product Groups
- Baths
- Toilets
- Bidets
- Sinks
- Shower trays
- Shower partition walls
- Shower panels
- Faucets
- Segments
- Renovation
- New Construction
- Residential
- Non Residential
- Distribution channels
- Distributors
- Do it yourself
- Builders merchant
- Spezialized Dealers
- Internet Dealers
