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市場調査レポート
インドのメディア市場プロファイル：2007年
Indian Media Market Profile 2007
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Abstract
- Comprehensive overview of the Indian media market
- Analysis of all foreign investment over the last 7 years
- year growth forecast for media market
- 30 charts and tables
- Researched and written ‘on the ground' in India
Executive summary
Five trends for 2007
Competition in the Pay TV market
- Competition for subscribers between cable and DTH and also amongst DTH
operators is increasing. 2007 may see the launch of two new DTH services (from
Reliance and Sun TV), bringing the total to four. The battle is largely being
fought on the basis of price and not on content.
- Major listed companies:
- Dish TV
- Hathway cable
- Sun TV
- Wire & Wireless India
Rollout of new multiplexes
- The boom in new multiplex construction is being slowed down by delays in
the construction of new shopping malls and other regulatory issues. However,
the planned build of almost 600 new screens across 44 cities (over the next 3
years) may lead to overcapacity in some areas - occupancy rates have already
fallen from 50% to approximately 35%.
- Major listed companies:
- Adlabs
- PVR
- Inox Leisure
- Shringar
Newspaper market - new launches
- The year began with the launch of HT Media' s new business daily, Mint.
This title has entered an already crowded business newspaper market. Across
the sector, double digit growth in adspend is encouraging publishers to launch
new titles and expand geographically. This is leading to very significant
price competition in major cities (especially among English language titles).
Local language titles continue to have the best growth prospects.
- Major listed companies:
- HT Media
- Jagran Prakashan
- Deccan Chronicle
Expansion in radio
- The successful licencing of over 240 new radio stations in 2006 has led to
an enormous increase in the number of stations coming on air. In 2007, the
sector is likely to see increased competition for audiences, but will also
capture a greater share of advertising budgets. There is also likely to be
some consolidation in the sector and more foreign investment.
- Major listed companies:
- Adlabs
- Entertainment Network
- Sun TV
Internet growth
- The online media sector should continue to experience strong growth in
both reach and revenues. Broadband' s share of the market will grow from its
current 20%.
Report structureThe study
The Market Profile provides an overview of the Indian media market, including
analysis of market size, structure, media reach and penetration, regulatory
regime, adspend and Internet penetration.
Key details
- Length 43 pages (30 charts and tables)
- Target audience: Media companies, private equity firms, investment
banks, management consultants, business journalists. The profile is intended
for professionals seeking a relatively, concise, high level introduction to
the Indian media market.
Table of Contents
i) Executive Summary
ii) Media Market Overview
- A. OVERVIEW
- B. MARKET SIZE AND STRUCTURE
- C. MEDIA PENETRATION AND USAGE
- D. ADVERTISING SPEND
- E. GROWTH FORECAST
- F. MAJOR PLAYERS
- G. REGULATORY ENVIRONMENT
- H. DEAL ACTIVITY
- I. INTERNET PENETRATION AND USAGE
- J. TELECOMS ENVIRONMENT
- K. COUNTRY PROFILE
Table of figures
- 1) Development of the Indian media market
- 2) Indian media market, revenues
- 3) Share of revenues by type
- 4) Reach of various media
- 5) Indian Adspend
- 6) % Adspend by media type
- 7) % growth in adspend (1994 - 2008)
- 8) Adspend, CAGR historic growth
- 9) Adspend - leading categories of advertisers
- 10) Adspend - leading advertisers
- 11) Adspend growth prospects
- 12) Indian media market, growth forecast
- 13) Indian media market, chart (2007- 12)
- 14) Indian adspend, growth forecast (2007- 12)
- 15) Major players by sector
- 16) Foreign investment rules in media
- 17) Major deals by media companies
- 18) Major deals by financial investors
- 19) Number of active Internet users
- 20) Internet subscribers
- 21) Internet subscription pricing
- 22) Key statistics, telecoms market
- 23) Major fixed line telecoms operators
- 24) Market shares of GSM operators
- 25) Growth in number of mobile subscribers
- 26) Major mobile telecoms operators
- 27) Major PCO operators
- 28) Key statistics on the BRIC economies
- 29) Map of India, Major cities
- 30) Map of India, States by language
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