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市場調査レポート
ウェルネスライフスタイル分析：将来の市場を形成する新しい動向
Wellness Lifestyle Insights 2007: Emerging Trends to Shape the Future Marketplace
| 発行 |
Hartman Group, Inc. |
| 出版日 |
2007年10月 |
商品コード |
64138 |
| ページ情報 |
英文 Approximately 153 pages and contains 60 figures and 18 tables |
| 価格 |
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Abstract
Wellness Lifestyle Insights: Emerging Trends to Shape the Future Marketplace
is one of the most comprehensive integrated quantitative and qualitative
studies available to explore and explain the shifts occurring in consumers'
attitudes and behaviors with regard to wellness in order to achieve a better
"quality of life."
Our research clearly reveals the disparity in how industry and social
institutions view consumers and how consumers perceive themselves.
Specifically, this report provides a current view on wellness lifestyles,
looking at how consumers have changed since 2000 and 2005 and identifying
trends with traction to shape the wellness marketplace in the coming years.
What to expect
Over the years, The Hartman Group has documented how shifts in consumer
interest toward health and wellness not only redefines consumer lifestyles,
but has transformed the marketplace. We find now that consumer' s definition of
"wellness" has broadened, expanding beyond the inclusion of organic foods to
touch on sustainability issues. While condition management and illness
prevention are still important, we see consumers' underlying motivations for
reclaiming control over their health and wellness in order to achieve "quality
life experiences."
Wellness Lifestyle Insights: Emerging Trends to Shape the Future
Marketplace is an in-depth examination into how cultural wellness
behaviors are evolving around quality life experiences as consumers seek the
"good life," including but not limited to the role of food and beverage,
health conditions, brands, shopping, spending habits, and what beliefs,
practices and activities consumers engage in with respect to healthy choices
and achieving wellness goals.
- CH I introduces the World of Wellness, the segment profiles, dimensions of
consumption and what the pursuit of wellness in daily living looks like.
- CH II explains consumers' reasons for participating in the World of
Wellness.
- CH III examines how the World of Wellness has evolved due to deep cultural
shifts in the U.S.
- CH IV explores the role of food and beverage in a wellness lifestyle.
- CH V provides wellness category and brand analysis.
- CH VI discusses health conditions and their relevance to consumer wellness
lifestyles and the relationship between consumer' s ingredient concerns and
their health condition diagnoses.
- CH VII depicts where and how consumers are shopping for wellness products,
specifically, trends in channel shopping and consumer attitudes about shopping
for food.
- CH VIII details consumer spending habits and identifies the proportion of
wellness spending and differences across wellness segments.
- CH IX takes up how wellness knowledge is acquired and shared, which
includes how consumers view a variety of sources such as doctors, the Internet
and social networks.
- CH X identifies four prominent trends that traverse the World of Wellness
and the reasons why these resonate with consumers in their quest for quality
life experiences.
- CH XI provides recommendations in general and specifically with regard to
products and services, packaging, messaging and communications and for retail.
Table of Contents
List of Figures & Tables
Executive Summary
Introduction. The World of Wellness
- The World Model
- Core, Mid-level and Periphery
- Dimensions of Consumption
- Pursuing Wellness in Daily Living
Chapter I. The Meaning of Wellness
- Defining "Wellness"
- Consumer Language
- Factors Defining "Wellness"
- Categories of Wellness Factors
- Trends in Wellness Definitions
- Chapter I Key Insights
Chapter II. Motivation and Interest in Wellness
- Motivations and Entry Triggers
- High School Athletics
- Going to College
- Pregnancy/Having Kids
- Aging/Milestone Birthdays
- Personal/Vicarious Health Experience
- Assessment of Own Health
- Attitudes About One' s Own Health
- Difficulty Relaxing in Today' s Hectic World
- Altering One' s Views on Health and Wellness
- Identifying Consumers Most Likely to Change Their Views
- Reasons for Changing One' s Views on Health and Wellness
- Changing One' s Views Across Age Groups
- Correspondence Between One' s Definition of Health and One' s Own Health
- Chapter II Key Insights
Chapter III. Longitudinal Analysis
- Cultural Shift: Traditional Culture to Consumer Culture
- Wellness Goals
- Trusted Information Sources
- Wellness Focus and Navigation
- Wellness Solutions
- Looking Ahead
- Adoption Pathways
- Integrating Wellness into Daily Living
- Wellness Activities
- Fitness
- Meditation/Prayer
- Social Life
- Health Care Services
- Chapter III Key Insights
Chapter IV. The Role of Food and Beverage in a Wellness Lifestyle
- Desired Benefits
- Gourmet and Ethnic Foods
- Functional Foods: Probiotics and Prebiotics
- Ingredient Concerns
- Recognition of Ingredients and Nutrients
- Ingredients and Nutrients: Added...Avoided...Ignored
- Food and Beverage Continuum
- Chapter IV Key Insights
Chapter V. Category and Brand Analysis
- Grocery Categories Purchased
- Grocery Categories Purchased, 2005 to 2007
- Wellness Brands
- Non-Wellness Brands
- Chapter V Key Insights
Chapter VI. Health Conditions
- Debilitating Ailments
- Ailments That Interfere with One' s Enjoyment of Life
- Presence of Health Conditions
- Current Health Conditions
- Health Conditions Diagnosed
- Relationship to Ingredient Concerns
- Food Allergies/Sensitivities
- Overweight
- Cholesterol and Heart Health
- Diabetes
- Arthritis
- Osteoporosis
- Alzheimer' s Disease
- The Role of Family History
- Role of Supplements
- Chapter VI Key Insights
Chapter VII. Wellness and Retail
- Channels for Wellness Products
- Trends in Channels for Wellness Products
- Attitudes About Food Shopping
- Chapter VII Key Insights
Chapter VIII. Spending on Wellness
- Wellness Spending
- Wellness Spending as a Proportion of General Spending
- Wellness Spending by Wellness Segment
- Share of Wellness Market Represented by Wellness Segments
- Wellness Spending, 2005 to 2007
- Chapter VIII Key Insights
Chapter IX. Knowledge Acquisition and Sharing
- Information Sources
- Doctors
- Internet
- Social Networks
- Media
- Knowledge Transfer: Information to Practice
- Chapter IX Key Insights
Chapter X. Trends Traversing the World of Wellness
- Balance
- Slow
- Rest and Relaxation
- Technology
- Travel
- Food
- Quality
- Sustainability
- Chapter X Key Insights
Chapter XI. Recommendations
- General
- Products and Services
- Packaging
- Messaging/Communications
- Retail
Appendix I. Methodology
- Quantitative Methods
- Quantitative National Survey
- Survey Methodology
- Sampling Frame
- Wellness Segmentation
- Wellness Spending
- Qualitative Methods
Appendix II. Consumer Demographics By Wellness Segments
List of Figures & Tables
- Figure 1. Segment Sizes in the World of Wellness
- Figure 2. Eight Typical Consumers in the World of Wellness
- Figure 3. Dimensions Organizing the World of Wellness
- Figure 4. A Day in the Life - By Wellness Segment
- Figure 5. Wellness Lifestyle Language Map 2007
- Figure 6. Wellness Lifestyle Language Map 2005
- Figure 7. Characteristics Associated with Health and Wellness
- Figure 8. Definitions of Wellness - 2005 and 2007
- Figure 9. Factors Associated with Health and Wellness (Top 10 Factors
Overall) - By Wellness Segment
- Figure 10. Factors Associated with Health and Wellness (Factors Ranked 11
Through 19 Overall) - By Wellness Segment
- Figure 11. Triggers Into the World of Wellness
- Figure 12. In General, How Would You Rate Your Health?
- Figure 13. Assessment of Own Health - By Wellness Segment
- Figure 14. Assessment of Own Health - By Age Group
- Figure 15. Assessment of Own Health - By Younger/Older Age Group
- Figure 16. Agreement with Statements About One' s Own Health and Wellness -
By Younger/Older Age Group
- Figure 17. Agreement with Statements About Yourself
- Figure 18. Agreement with Statements About Yourself - Notable Differences
Across Wellness Segments
- Figure 19. Agreement with Statements Regarding Relaxation and Stress
- Figure 20. Agreement with Statements Regarding Relaxation and Stress - By
Wellness Segment
- Figure 21. In the Past Few Years, Have You Changed Your Views on What
Health and Wellness Means to You? - By Wellness Segment
- Figure 22. In the Past Few Years, Have You Changed Your Views on What
Health and Wellness Means to You? - By Assessed Quality of Own Health
- Figure 23. What Caused You to Change Your Views on Health and Wellness? -
By Wellness Segment
- Figure 24. What Caused You to Change Your Views on Health and Wellness? -
By Age Group
- Figure 25. Correspondence Between Traits as Wellness Factors and
Self-Ascribed Characteristics
- Figure 26. Characteristics Associated with Health and Wellness - By
Aspirant/Rejecter
- Figure 27. Typical Wellness Adoption Pathway
- Figure 28. Alternative Wellness Adoption Pathway
- Figure 29. Product Adoption Pathway
- Figure 30. Fiber Language Map
- Figure 31. Ingredients and Nutrients You Deliberately Add/Increase in Your
Daily Diet
- Figure 32. Ingredients and Nutrients You Deliberately Add/Increase in Your
Daily Diet (Top 12 Items Overall) - By Wellness Segment
- Figure 33. Ingredients and Nutrients You Deliberately Avoid/Reduce in Your
Daily Diet
- Figure 34. Ingredients and Nutrients You Deliberately Avoid/Reduce in Your
Daily Diet (Top 12 Items Overall) - By Wellness Segment
- Figure 35. Sugar Language Map
- Figure 36. Food and Beverage Continuum
- Figure 37. Foods and Supplements Purchased in Past 30 Days
- Figure 38. Beverages Purchased in Past 30 Days
- Figure 39. Grocery Categories with Largest Core (vs. Periphery) Scores
- Figure 40. Grocery Categories with Largest Periphery (vs. Core) Scores
- Figure 41. Foods and Supplements Purchased in Past 30 Days - 2005 and 2007
- Figure 42. Ailments That in the Past Month Prevented You from Doing
Something You Enjoy
- Figure 43. Ailments That in the Past Month Prevented You from Doing
Something You Enjoy - By Wellness Segment
- Figure 44. Absence of Ailments That in the Past Month Prevented You from
Doing Something You Enjoy - by Wellness Segment
- Figure 45. Current Health Conditions
- Figure 46. Current Health Conditions - By Wellness Segment
- Figure 47. Health Conditions Ever Medically Diagnosed
- Figure 48. Health Conditions Ever Medically Diagnosed - Notable
Differences Across Wellness Segments
- Figure 49. Ingredient Concerns Among Consumers Who Have Ever Been
Diagnosed with...a Food Allergy
- Figure 50. Ingredient Concerns Among Consumers Who Have Ever Been
Diagnosed with...a Food Sensitivity
- Figure 51. Ingredient Concerns Among Consumers Who Are...Overweight
- Figure 52. Ingredient Concerns Among Consumers Who Have Ever Been
Diagnosed with...High Cholesterol
- Figure 53. Ingredient Concerns Among Consumers Who Have Ever Been
Diagnosed with...Diabetes
- Figure 54. Stores Shopped Regularly for Health and Wellness Products
- Figure 55. Stores You Shop Regularly for Health and Wellness Products -
2000 and 2007
- Figure 56. Stores Shopped Regularly for Health and Wellness Products - By
Wellness Segment
- Figure 57. Stores Shopped Regularly for Health and Wellness Products But
Not for Groceries - By Wellness Segment
- Figure 58. Agreement with Statements About Shopping for Foods and Beverages
- Figure 59. Agreement with Statements About Shopping for Foods and
Beverages - By Wellness Segment
- Figure 60. Health and Wellness Information Sources
- Figure 61. Health and Wellness Information Sources - Notable Differences
Across Wellness Segments
- Figure 62. Balance: Negotiating Extremes
- Figure 63. Annual Expenditures on Meat, Poultry, Eggs and Seafood 1984-2005
- Figure 64. Annual Expenditures on Meat, Poultry, Eggs and Seafood
1984-2005, Projected to 2007
- Table 1. Definitions of Wellness - 2005 and 2007
- Table 2. Number of "Health and Wellness" Factors Selected - By Wellness
Segment
- Table 3. Summary of Consumer Collage Themes
- Table 4. Number of Reasons Given for Changing One' s Views on What Health
and Wellness Means - By Wellness Segment
- Table 5. Cultural Evolution and Wellness
- Table 6. Attributes of Wellness Strategies - By Wellness Segment
- Table 7. Number of Ingredients and Nutrients Consumers Recognize - By
Wellness Segment
- Table 8. Number of Ingredients and Nutrients Deliberately Being
Added/Avoided/Ignored in Consumers' Daily Diets - By Wellness Segment
- Table 9. Number of Ailments That in the Past Month Prevented You from
Doing Something You Enjoy - By Wellness Segment
- Table 10. Number of Current Health Conditions - By Wellness Segment
- Table 11. Number of Health Conditions Ever Medically Diagnosed - By
Wellness Segment
- Table 12. Number of Channels Shopped Regularly for Health and Wellness
Products - By Wellness Segment
- Table 13. Monthly Household Expenditures - By Product Category
- Table 14. Monthly Household Expenditures of Wellness Consumer Segments -
By Wellness Product Category
- Table 15. Monthly Household Expenditures and Share of Spending on Wellness
- By Wellness Consumer Segment
- Table 16. Wellness Spending - 2005 and 2007
- Table 17. Number of Health and Wellness Information Sources Used - By
Wellness Segment
- Table 18. Consumer Demographics - By Wellness Segment
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