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市場調査レポート
健康的な食生活：動向分析（2009年）
Healthy Eating Trends 2009
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Abstract
Who' s eating healthy? Where? When? Why?
A data tracking tool that measures and monitors consumer attitudes and
behaviors that inform and shape product and menu development, marketing,
advertising, marketing research, shopper insights, and retail and brand
strategy with regard to eating healthy.
Hartman Group has published a Wellness Lifestyle Insights report every two
years since 1998.
The Healthy Eating Trends 2009 report focuses on three key areas of investigation:
- How and why consumers try to eat healthy
- How they evaluate healthy products
- Variety of ingredients and benefits
Consumer trends covered in this report include:
- Long-term healthy eating
- Ingredients
- Functional food benefits
- Product claims
- Food shopping
- Eating away from home
Report features:
- Baseline report in PowerPoint format - 69 pages with numerous charts and
illustrations throughout
- Data Appendix to Healthy Eating Report - more than 300 pages of cross
tabulated data tables (including demographics and shopping channels)
Report content
Introduction and Summary
- 1. Who' s Eating Healthy?
- Describes consumers who are eating healthy and what may distinguish them
from other consumers.
- 2. What is Healthy Eating?
- Examines what healthy eating looks like for consumers and how they try
to eat healthy.
- 3. Shopping for Healthy Food.
- Investigates how consumers are shopping for healthy food.
- 4. What' s Cooking? Dining In and Dining Out.
- Explores how and when consumers are attempting to eat healthy in the
context of their daily lives.
- 5. Concluding Thoughts
Table of Contents
Introduction & Summary
SECTION 1 - Who' s eating healthy?
SECTION 2 - What' s healthy eating?
SECTION 3 - Shopping for healthy food
SECTION 4 - What' s cooking? Dining in and dining out
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