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市場調査レポート
ミュージック2.0市場：その論理
Music 2.0: The Theory
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Abstract
10 Radical Concepts to Change Your Thinking
- Pricing Virtual Copies
- Role of Copyright Law
- Present Value (PV) of Music
- New Value Equation
- Value-delivery Ecosystem
- Usage-based Payment Model
Subject Area
This report presents 10 radical concepts that will change the way you think
about digital music. The report shows how the music industry can avoid falling
into the abyss, even at this late hour.
Report Content
The 10 concepts are:
- Value and virtual copies
- Shift in who delivers value
- How value is extracted
- Value added by music industry
- Value-delivery ecosystem
- The present value (PV) of music
- Lost value conundrum
- Relationship between music and technology industry
- Role of copyright law
- Digital rights management (DRM) vs. digital media management (DMM)
By analysing each concept in detail the report shows just how deeply flawed
the recorded music industry' s traditional business model really is.
The report develops a powerful case for a completely new type of recorded
music industry which would be positioned for success, and growth.
Who Should Read this Report?
- Product management and product marketing;
- Product strategy and marketing strategy;
- Product, market and network planning;
- Executive leadership;
- Market insight and competitor intelligence;
- Business development and corporate development.
Report Statistics
- Pages: 46
- Published: 26th September 2008
- Format: PDF delivered by email
Table of Contents
- Synopsis
- Subject Area
- Report Content
- Who Should Read this Report?
- Introduction
- Background
- Not Consensus Thinking
- 10 Key Concepts
- Value and Virtual Copies
- Point of Sale
- What about the music itself?
- How the music industry' s traditional model worked
- Where it all began to go wrong
- And then things got worse....
- Analogy: Second-hand CD Market
- Implications
- Major Shift in Value
- Packaging
- Consumption Experience
- Key technological innovations
- Superior Consumption Experience
- Implications
- How value is extracted
- Value added by music industry
- Answer 1: No (Which is the wrong answer!)
- Answer 2: Yes (Which is the right answer!)
- Value Added #1: Deliver Value to the User
- Value Added #2: Help Technology Companies Implications
- A value-delivery ecosystem
- Technology Industry' s Contribution
- Music Industry' s Contribution
- Implications
- The present value of music
- Towards a usage-based payment model
- Example
- Implications
- On-demand streaming
- Copying and sharing
- Different values for different users
- Lost value conundrum
- Example
- Implications
- Relationship with technology industry
- Analogy: Mobile Phones
- Implications
- Role of copyright law
- With the benefit of hindsight....
- Role of DRM
- Observations
- Consumer Behaviour
- Root Cause of the Problem
- Applicability of Copyright Law
- Rights Management vs. Media Management
- Linear Distribution
- Non-linear Distribution
- Comparison between DMM and DRM
- Fundamentally Different Requirements
- Enforcing Rights vs. Enabling New Services
- Applicability of Copyright Law
- DRM = DMM 1.0
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