当報告書では、インターネットTVがオンラインビデオ市場と異なる理由を調査し、TV放送の広告収入に及ぼす影響、既にインターネットTV情勢の発展を形成し始めたWeb2.0の動向、インターネットTVサービスにおいて特に重要となるマルチチャンネルTV、IPTVサービス、モバイルTVなど、概略以下の構成でお届けいたします。
Abstract
Integrating Web 2.0 Concepts
- Impact on TV advertising revenues
- Application of Bookmarking Techniques
- Developer Programs
- Syndication of Content
- RSS for Internet Television
- Delivery to the TV Set
SUBJECT AREA
This report is the third in a three-part series about the delivery of
professionally-produced television content over the fixed internet.
The report analyses how Web 2.0 concepts such as RSS, bookmarking, content
aggeration and developer programs will be incorporated into internet
television services in the future.
REPORT CONTENT
The introduction to the report sets the scene by clearly explaining why
internet television is a different market to online video and what the impact
will be on the advertising revenues of television broadcasters.
The report then explains why the internet television market will develop in
stages, starting with the incorporation of Web 2.0 concepts into PC-based
services and then the transferal of those services to the TV set.
Next, the report identifies the five most important Web 2.0 trends that are
already beginning to shape the development of entire internet television
landscape.
From the user' s perspective, the integration of Web 2.0 concepts into internet
television services will be one of most important factors that differentiate
the category from:
- Multi-channel television (i.e. terrestrial, cable and satellite
television);
- IPTV services which are being offered by telecoms providers;
- Mobile TV.
The report focuses on three of these Web 2.0 trends in detail: content
syndication, service development platforms and developer APIs and
multi-platform service delivery.
An in-depth explanation is provided on how users will be able to ' cherry pick'
(i.e. syndicate) television content that has been drawn from a range of rival
services so it can be viewed on any screen as part of a unified viewing
experience.
KEY BENEFITS
Television & Music
- Understand the key drivers that will define how television programs, music
videos and movies will be distributed in the future.
- Understand how your content could be delivered to end users using widget
playlists.
- Understand how bookmarking techniques can be applied to internet
television.
- Understand how the delivery televisions programming to the PC and TV will
impact on the advertising revenues of network TV providers.
Mobile
- See opportunities for developing mobile services that will be able to work
with internet television services.
- See opportunities for using the mobile device to access and control
internet television content.
- Benchmark you own mobile TV services with the very latest developments
that are driving the fast-moving internet television sector.
Online
- Benchmark your product roadmap against the developments that will shape
development of the internet television sector.
- See how to implement a new class of content aggregation service that is
based on RSS and which would allow users to create a seamless viewing
experience that would be feasible to transfer to a TV set.
- Identify opportunities for a range of new services and applications that
will work across all internet television services.
- Understand why you should prepare for the introduction of developer
programs on the leading internet television platforms in the future.
WHO SHOULD READ THIS REPORT?
- Product management and product marketing.
- Product strategy and marketing strategy.
- Executive leadership.
- Market insight and competitor intelligence.
- Business development and corporate development.
CONTRIBUTORS
We' ve talked to a range of players across the internet television landscape in order to prepare this report:
- Public service and commercial television broadcasters.
- Internet television start-ups.
- Incumbent telecoms providers.
- Independent television production companies.
- ISPs
- Optical networking equipment vendors, whose products are being used to
deliver the core network bandwidth needed to support the delivery of services
like internet television on a mass scale.
- Companies operating content delivery networks.
- Those who control the licensing of rights to two very large global
sporting events.
Table of Contents
- Synopsis
- Subject Area
- Report Content
- Key Benefits
- Who Should Read this Report?
- Contributors
- Introduction
- Framing the Market
- Internet television and online video are essentially separate markets
- Is internet television a substitutional or incremental market?
- Market Development Phases
- Web 2.0 & Internet Television
- Content Syndication
- Terminology
- Problem: Can' t ' Cherry-pick' Internet Television Content
- Solution: Syndicated Distribution
- Implementation Considerations
- RSS
- Remote Control of Streams & Player Customisation
- P2P vs. Hosted Delivery
- Business Considerations
- Multi-platform
- Wider Trends
- Role of the TV
