|
市場調査レポート
Google Androidの特徴と影響
Google Android
|
Abstract
A Better Way for Mobile Services? Or Just Best for Google?
- Android' s Key Features
- Adoption Barriers
- Strategic Imperative
- 5 Key Differentiators
- 700MHz Wireless Auction
- Implications
This report begins by describing the key features of Android in some detail.
Based on our own experimentation with the Android SDK, supported by
senior-level interviews with technical representatives at Google, we describe
the 10 most important differentiating features of Android, compared to rival
mobile phone operating systems.
The report then analyses what Android means for the mobile industry by
considering the implications for companies who supply software for mobile
phones and mobile operators.
The considerable adoption barriers facing Android are discussed along with
what Google is doing to surmount those barriers.
The report clearly explains why Google has introduced Android, how Android
fits in with Google' s wider strategy and what relationship Android has with
Google' s upcoming bid for wireless spectrum in the U.S.
This report will be valuable to professionals who have an interest in mobile
content services (either on the content or service side) and in the future of
the mobile internet.
In particular, those in the music industry who see the mobile channel as a big
opportunity for music distribution will find this report to be essential
reading.
Table of Contents
Executive Summary
Android: Overview
Android: Key Features
- Number and Quality of Mobile Services
- Open vs. Controlled Access
- Sharing Data between Applications
- Event-triggered Applications
- Changing Resources used to Fulfil User Intentions
- Location Manger API
- XMPP Service API
- Notification Manager API
- Task Management
- Map View
- Browser View
Analysis
- Enabling the Mobile Internet
- Android' s Primary Goal
- Divergent Paths
- Lack of Progress: Frustration
- Incremental Progress
- Major Progress
- USA vs. Europe
- Taking Mobile Content Services to a New Level
- Adoption Process
- Benchmarking J2ME
- Main Adoption Barriers
- Google' s Spectrum Aspirations
- Rationale
- New Distribution Options
Appendix: Google' s Strategy
- Founding Ethos
- Strategic Focus
|
