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市場調査レポート - 240204

グリーンマーケティングの世界市場

Green Marketing

発行 Global Industry Analysts, Inc.
出版日 ページ情報 英文 1254 Pages
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グリーンマーケティングの世界市場 Green Marketing
出版日: 2012年04月01日 ページ情報: 英文 1254 Pages
概要

本レポートでは、グリーンマーケティングの世界市場について、米国、カナダ、日本、欧州、アジア太平洋、ラテンアメリカ、その他の地域についてそれぞれ包括的な分析を提供すると共に、2009年から2017年までの年間推定値および予測と過去6年間の分析を、308の主要およびニッチ企業の情報を交え、概略下記内容でお届け致します。

第1章序、調査方法および製品の定義

  • 調査の信頼性と報告の制約
  • 免責事項
  • データの解釈と報告レベル
    • 定量的手法と分析
  • 製品の定義と調査の範囲

第2章エグゼクティブサマリー

  • 産業の概要
    • グリーンマーケティング:好調な市場
    • 不況とグリーンマーケティング
    • 成長促進要因
    • グリーンマーケティングへの取り組み課題と問題点
    • 環境主張の信頼性
    • 消費者の認識 - いつも正しいとは限らない
    • 現在の環境意思決定と将来の関連:永続的な問題
    • 競争圧力に屈服
    • コスト削減と利益向上の圧力
    • 標準の開発
    • 極端に野心的な推定
  • 市場のダイナミクス
    • 環境ラベルの役割
    • インターネット - 情報配布のためのメディア
    • グリーン企業への投資の取り組み
    • グリーンイニシアティブへの政府の資金援助
    • 食品および飲料市場向けグリーンパッケージ
    • グリーンパッケージ - バイオプラスチックの役割
    • バイオプラスチック- 本当に生分解性か?
    • 倫理的課題に取り組む
    • 美容包装市場における持続可能性
    • 建物のグリーン動向
    • グリーンマーケティングと子供服産業
    • ICT分野における省エネルギー
    • 家庭用クリーニング製品
    • アパレル業界におけるグリーンマーケティング
    • 高いコストが売上を阻害
    • 廃棄物の削減に焦点
    • 規制や基準の重要な影響
  • 製品の概要
    • グリーンマーケティング - はじめに
    • グリーンマーケティングの社会、小売り、環境側面
    • グリーンマーケティングの必要性
    • 歴史的レビュー
    • "グリーン"製品
    • 主な企業のグリーンへの取り組み
    • ライフサイクル分析:製品のグリーン度を決定
    • グリーンマーケティングは他の広告形式とどう違うか?
    • グリーンマーケティングの4つのP
    • 企業とグリーンマーケティングへの取り組み
    • 規制圧力
      • 主な諸国における規制内容
    • 社会的責任
    • コスト/利益の要因
    • 競争圧力
    • 緑の消費者
    • グリーンマーケティングのレベル
    • 変革のグリーンマーケティング
    • 規範的なグリーンマーケティング
    • 戦略的かつ実行可能なグリーンマーケティング
    • エコスポンサーとエコラベリング
  • 製品の発表/革新
    • Whirlpool がDuet を発表
    • Whirlpoolが 'Green Generation' シリーズの資源節約電気製品を発表
    • Kimberly-Clark がScott Naturals Smart Flush Bags を発表
    • Green Ireneが酵素洗剤を発表
    • SAPOSが天然洗剤とグリーンクリーニング製品を発表
    • Newell Rubbermaid がPaper Mate 生分解性Paper Mate を発表
    • Unileverが持続可能な生活プランを発表
    • Sunchips が史上初の完全堆肥化可能なチップ袋を公開
    • Great Atlantic & Pacific Tea がグリーンウェイを発表
    • Seayu Enterprises がClean+Green を発表
    • Martha Stewart がHain Celestial 契約締結
    • Cloroxがグリーンワイプを発表
    • iGo がグリーンなラップトップ充電器を発表
    • Betagro がKooling Max を発表
    • GRIP Promotions がぱっとしない電気製品に対しグリーンな代替品を発表
    • Clorox Introduces が天然クリーニング製品シリーズを発表
    • Marcal Paper Mills がMarcal Small Steps を発表
  • 最近の業界活動
    • Siegwerk がEnvironmental Inks を取得
    • ULC StandardsがTerraChoiceを取得
    • P&Gがグリーンマーケティングへの取り組みを発表
    • Newell Rubbermaid Brands がTerraCycleと提携契約
    • Cereplast がOculus3D と協業
    • HGTVがSertaと提携契約
    • Duane Reade が EcoClub 顧客報酬プログラムを発表
    • GMが再生プラスチックを使ってChevrolet Volt の部品を生産
    • Ethicalsuperstore.com がNatural Collection と合併
    • Ethos Environmental がThrive Worldwide と協業
    • Frito-Lay North America がTerraCycle と提携
    • Cryobanks International がPaperless Marketing Initiative を引き受ける
    • Homeland Integrated Security Systemsがサイバートラッカーを促進
    • Invicta Group とUnited Fuel Savers がマーケティング契約
  • 主要な世界的企業
    • キヤノン株式会社(日本)
    • Invicta Group and United Fuel Savers (米国)
    • Del Monte Foods (米国)
    • Fairmont Hotels & Resorts, Inc. (カナダ)
    • Frito-Lay North America, Inc. (米国)
    • General Electric Company(米国)
    • General Motors Company (米国)
    • Herman Miller, Inc.(米国)
    • Mary Kay, Inc.(米国)
    • Mary Kay, Inc.(米国)
    • The Clorox Company(米国)
    • The Procter & Gamble Company(米国)
    • トヨタ自動車株式会社(米国)
    • Unilever N.V (オランダ)
    • Wal-Mart Stores, Inc.(米国)
  • 世界市場展望

第3章 市場

  • 米国
  • カナダ
  • 日本
  • 欧州
  • アジア太平洋地域
  • ラテンアメリカ
  • その他の地域

第4章 競合状況

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目次

Abstract

Description

This report analyzes the worldwide markets for Green Marketing in US$ Billion. The report provides separate comprehensive analytics for the US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World. Annual estimates and forecasts are provided for the period 2009 through 2017. Also, a six-year historic analysis is provided for these markets. The report profiles 308 companies including many key and niche players such as Canon, Inc., Cereplast, Inc., Del Monte Foods, Fairmont Hotels & Resorts, Inc., Frito-Lay North America, Inc., General Electric Company, General Motors Company, Herman Miller, Inc., Mary Kay, Inc., Nike, Inc., The Clorox Company, The Procter & Gamble Company, Toyota Motor Corporation, Unilever N.V, and Wal-Mart Stores, Inc. Market data and analytics are derived from primary and secondary research. Company profiles are primarily based upon search engine sources in the public domain.

Table of Contents

I. INTRODUCTION, METHODOLOGY & PRODUCT DEFINITIONS

  • Study Reliability and Reporting Limitations
    • Disclaimers
  • Data Interpretation & Reporting Level
    • Quantitative Techniques & Analytics
  • Product Definitions and Scope of Study

II. EXECUTIVE SUMMARY

1. INDUSTRY OVERVIEW

  • Green Marketing: A Buoyant Market
  • Recession and Green Marketing
  • Growth Drivers
  • Challenges & Issues with Green Marketing Initiatives
  • Credibility of Environmental Claims
  • Consumer Perceptions - Not Always Right
  • Future Relevance of Present Environmental Decisions: A Persistent Issue
  • Bowing Down to Competitive Pressures
  • Pressure of Cost Reduction and Profit Enhancement
  • Development of Standards
  • Over-Ambitious Presumptions

2. MARKET DYNAMICS

  • The Role of Environmental Labels
  • Internet - The Medium for Information Dispersal
  • Investment Initiatives of Green Companies
  • Government Funding for Green Initiatives
  • Green Packaging for Food and Beverage Market
  • Green Packaging - The Role of Bioplastics
  • Bioplastics - Are They Truly Biodegradable?
  • Grappling with Ethical Challenges
  • Sustainability in Beauty Packaging Market
  • Green Trends in Buildings
  • Green Marketing & Children's Wear Industry
  • Energy Conservation in ICT Sector
  • Household Cleaning Products
  • Green Marketing in Apparel Industry
  • High Cost Hampers Sales
  • Focus on Waste Reduction
  • Significant Influence of Regulations and Standards

3. PRODUCT OVERVIEW

  • Green Marketing - An Introduction
  • Social, Retail, Environmental Aspects of Green Marketing
  • The Need for Green Marketing
  • Historic Review
  • 'Green' Products
  • Green Initiatives of Select Companies
  • Life Cycle Analysis: Determining Product's Greenness
  • How is Green Marketing Different from Other Advertising Forms?
  • The Four Ps of Green Marketing
  • Businesses & Green Marketing Initiatives
  • Regulatory Pressure
    • Regulatory Specifications in Select Countries
  • Social Responsibility
  • Cost/Profit Factors
  • Competitive Pressures
  • Green Consumer
  • Levels of Green Marketing
  • Transformative Green Marketing
  • Normative Green Marketing
  • Strategic and Operative Green Marketing
  • Eco-Sponsoring and Eco-Labeling

4. PRODUCT INTRODUCTIONS/INNOVATIONS

  • Whirlpool Unveils Duet
  • Whirlpool Unveils 'Green Generation' Range of Resource-Saving Appliances
  • Kimberly-Clark Unveils Scott Naturals Smart Flush Bags
  • Green Irene Unveils Enzyme Cleaners
  • SAPOS Unveils Natural Cleaners and Green Cleaning Products
  • Newell Rubbermaid Introduces Paper Mate Biodegradable
  • Unilever Unveils Sustainable Living Plan
  • Sunchips Rolls Out First-Ever Fully Compostable Chip Bag
  • Great Atlantic & Pacific Tea Unveils Green Way
  • Seayu Enterprises Unveils Clean+Green
  • Martha Stewart Enters into Agreement with Hain Celestial
  • Clorox Unveils Green Wipes
  • iGo Unveils Green Laptop Charger
  • Betagro Introduces Kooling Max
  • GRIP Promotions Introduces Green Alternative for Unattractive Appliances
  • Clorox Introduces Range of Natural Cleaning Products
  • Marcal Paper Mills Unveils Marcal Small Steps

5. RECENT INDUSTRY ACTIVITY

  • Siegwerk Takes Over Environmental Inks
  • ULC Standards Takes Over TerraChoice
  • P&G Unveils Green Marketing Efforts
  • Newell Rubbermaid Brands Enters into Partnership with TerraCycle™
  • Cereplast Collaborates with Oculus3D
  • HGTV Enters into Partnership with Serta
  • Duane Reade Announces EcoClub Customer Reward Program
  • GM Produces Chevrolet Volt Parts Using Recycled Plastic Booms
  • Ethicalsuperstore.com Merges with Natural Collection
  • Ethos Environmental Collaborates with Thrive Worldwide
  • Frito-Lay North America Partners with TerraCycle
  • Cryobanks International Undertakes Paperless Marketing Initiative
  • Homeland Integrated Security Systems Promotes Cyber Tracker
  • Invicta Group and United Fuel Savers Ink Marketing Agreement

6. FOCUS ON SELECT GLOBAL PLAYERS

  • Canon, Inc. (Japan)
  • Cereplast, Inc. (US)
  • Del Monte Foods (US)
  • Fairmont Hotels & Resorts, Inc. (Canada)
  • Frito-Lay North America, Inc. (US)
  • General Electric Company (US)
  • General Motors Company (US)
  • Herman Miller, Inc. (US)
  • Mary Kay, Inc. (US)
  • Nike, Inc. (US)
  • The Clorox Company (US)
  • The Procter & Gamble Company (US)
  • Toyota Motor Corporation (US)
  • Unilever N.V (The Netherlands)
  • Wal-Mart Stores, Inc. (US)

7. GLOBAL MARKET PERSPECTIVE

    • Table 1: World Recent Past, Current and Future Analysis for Green Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 2: World Historic Review for Green Marketing by Geographic Region - US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 3: World 15-Year Perspective for Green Marketing by Geographic Region - Percentage Breakdown of Annual Revenue for US, Canada, Japan, Europe, Asia-Pacific, Latin America, and Rest of World Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

III. MARKET

1. THE UNITED STATES

  • A. Market Analysis
    • Trend Towards Green Products and Services
    • Eco-Awareness Drives Green Marketing
    • Recession Fails to Ebb Green Marketing Growth
      • Impact of Recession on Recyclables
    • Impact of Eco-labels on Consumer Purchasing Pattern
    • Green Marketing Defies Market Norms
    • Table 4: Number of New Sustainable Product Launches (2004-2008) (includes corresponding Graph/Chart)
    • FTC GreenGuides for Green Marketing Claims
      • Environmental Claims Requiring Substantiation as per FTC's GreenGuides
      • Proposed Updates Related to Green Marketing Claims in the GreenGuides
      • Clarity in Claims
    • Targeting Specific Consumer Segments
    • Challenges Facing Green Marketing
      • Lack of Unified Definition
      • Falsified Claims
      • High Cost
      • Limited Recall Value
    • Internet: An Effective Medium for Promoting Green Marketing
    • Overview of Select Green Sectors
      • Green Buildings
    • Table 5: Resource Consumption and Emissions of Buildings as % of Total Emissions and Resources in the US
      • Benefits of Green Buildings
      • Demand for Green Building Materials to Exhibit Continuous Growth
      • Certification and Standards for Green Marketing
      • Green Household Products
      • Green Vehicles
      • Green Packaging
      • Recycled Content Packaging & Biodegradable Plastic - High Growth Prospects
      • Bottled Water: Facing Environmentalists' Disapproval
      • Green Foods
      • Organic Food Products Marketing - Affected by Recession
      • Pet Products
      • Apparel
      • Green Marketing in Garment Industry
      • Green Power
      • Green Power Marketing
  • B. Market Analytics
    • Table 6: US Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 7: US Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

2. CANADA

  • Market Analysis
    • Table 8: Canadian Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 9: Canadian Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

3. JAPAN

  • Market Analytics
    • Table 10: Japanese Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 11: Japanese Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

4. EUROPE

  • A. Market Analysis
    • European Efforts in Green Marketing
    • Consumer Skepticism - A Major Challenge
    • Green Investments on the Rise
    • Green Buildings
    • Germany
    • United Kingdom
      • Green Marketing in the Times of Recession
  • B. Market Analytics
    • Table 12: European Recent Past, Current and Future Analysis for Green Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 13: European Historic Review for Green Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets Independently Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)
    • Table 14: European 15-Year Perspective for Green Marketing by Geographic Region - Percentage Breakdown of Annual Revenues for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe Markets for Years 2003, 2011 & 2017 (includes corresponding Graph/Chart)

5. ASIA-PACIFIC

  • A. Market Analysis
    • Australia
      • Green Trend in IT
    • India
  • B. Market Analytics
    • Table 15: Asia-Pacific Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 16: Asia-Pacific Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

6. LATIN AMERICA

  • Market Analytics
    • Table 17: Latin American Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 18: Latin American Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

7. REST OF WORLD

  • A. Market Analysis
    • South Africa
  • B. Market Analytics
    • Table 19: Rest of World Recent Past, Current and Future Analysis for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2009 through 2017 (includes corresponding Graph/Chart)
    • Table 20: Rest of World Historic Review for Green Marketing Analyzed with Annual Revenue Figures in US$ Billion for Years 2003 through 2008 (includes corresponding Graph/Chart)

IV. COMPETITIVE LANDSCAPE

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