デフォルト表紙
市場調査レポート
商品コード
1327760

デジタル広告とマーケティングの世界市場

Digital Advertising and Marketing

出版日: | 発行: Global Industry Analysts, Inc. | ページ情報: 英文 1262 Pages | 納期: 即日から翌営業日

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価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=152.52円
デジタル広告とマーケティングの世界市場
出版日: 2023年08月14日
発行: Global Industry Analysts, Inc.
ページ情報: 英文 1262 Pages
納期: 即日から翌営業日
● ご注意事項
本レポートは最新情報反映のため適宜更新し、内容構成変更を行う場合があります。ご検討の際はお問い合わせください。
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  • 概要
  • 目次
概要

デジタル広告とマーケティングの世界市場は2030年までに1兆5,000億米ドルに達する

変化したCOVID-19後のビジネス環境において、2022年に5,310億米ドルと推定されるデジタル広告とマーケティングの世界市場は、2030年には1兆5,000億米ドルに達すると予測され、分析期間2022-2030年のCAGRは13.9%で成長すると予測されます。本レポートで分析されているセグメントの一つであるディスプレイは、CAGR 15.3%を記録し、分析期間終了時には9,394億米ドルに達すると予測されています。現在進行中のパンデミック後の回復を考慮し、検索分野の成長は今後8年間のCAGRを12.2%に修正しました。

米国市場は2,232億米ドル、中国はCAGR 14.2%で成長すると予測

米国のデジタル広告とマーケティング市場は、2022年には2,232億米ドルになると推定されます。世界第2位の経済大国である中国は、2022年から2030年のCAGR14.2%で、2030年までに3,726億米ドルの市場規模に達すると予測されています。その他の注目すべき地理的市場としては、日本とカナダがあり、2022年から2030年にかけてそれぞれ7.8%と9.5%の成長が予測されています。欧州では、ドイツがCAGR約11.1%で成長すると予測されています。オーストラリア、インド、韓国などの国々が牽引するアジア太平洋地域の市場は、2030年までに2,134億米ドルに達すると予測されています。

調査対象企業の例

  • Acquia, Inc.
  • Act-On Software, Inc.
  • [L]earned Media
  • 360i
  • 9thCO, Inc.
  • ACTITO Belgium
  • ActiveCampaign, Inc.
  • ACTV8me Inc.
  • Ace Marketing & Promotions, Inc.
  • Acoustic, L.P.
  • Accelerize 360, Inc.
  • Act!
  • ActiveTrail Ltd.
  • AbsolutData
  • AcuityAds

目次

第1章 調査手法

第2章 エグゼクティブサマリー

  • 市場概要
  • 主要企業
  • 市場動向と促進要因
  • 世界市場の見通し

第3章 市場分析

  • 米国
  • カナダ
  • 日本
  • 中国
  • 欧州
  • フランス
  • ドイツ
  • イタリア
  • 英国
  • スペイン
  • ロシア
  • その他欧州
  • アジア太平洋
  • オーストラリア
  • インド
  • 韓国
  • その他アジア太平洋地域
  • ラテンアメリカ
  • アルゼンチン
  • ブラジル
  • メキシコ
  • その他ラテンアメリカ
  • 中東
  • イラン
  • イスラエル
  • サウジアラビア
  • アラブ首長国連邦
  • その他中東
  • アフリカ

第4章 競合

目次
Product Code: MCP-1585

What`s New for 2023?

»Special coverage on Russia-Ukraine war; global inflation; easing of "zero-Covid" policy in China and its `bumpy` reopening; supply chain disruptions, global trade tensions; and risk of recession.

»Global competitiveness and key competitor percentage market shares

» Market presence across multiple geographies - Strong/Active/Niche/Trivial

»Online interactive peer-to-peer collaborative bespoke updates

»Access to our digital archives and MarketGlass Research Platform

»Complimentary updates for one year

Looking Ahead to 2023

The global economy is at a critical crossroads with a number of interlocking challenges and crises running in parallel. The uncertainty around how Russia`s war on Ukraine will play out this year and the war`s role in creating global instability means that the trouble on the inflation front is not over yet. Food and fuel inflation will remain a persistent economic problem. Higher retail inflation will impact consumer confidence and spending. As governments combat inflation by raising interest rates, new job creation will slowdown and impact economic activity and growth. Lower capital expenditure is in the offing as companies go slow on investments, held back by inflation worries and weaker demand. With slower growth and high inflation, developed markets seem primed to enter into a recession. Fears of new COVID outbreaks and China's already uncertain post-pandemic path poses a real risk of the world experiencing more acute supply chain pain and manufacturing disruptions this year. Volatile financial markets, growing trade tensions, stricter regulatory environment and pressure to mainstream climate change into economic decisions will compound the complexity of challenges faced. Year 2023 is expected to be tough year for most markets, investors and consumers. Nevertheless, there is always opportunity for businesses and their leaders who can chart a path forward with resilience and adaptability.

Global Digital Advertising and Marketing Market to Reach $1.5 Trillion by 2030

In the changed post COVID-19 business landscape, the global market for Digital Advertising and Marketing estimated at US$531 Billion in the year 2022, is projected to reach a revised size of US$1.5 Trillion by 2030, growing at a CAGR of 13.9% over the analysis period 2022-2030. Display, one of the segments analyzed in the report, is projected to record a 15.3% CAGR and reach US$939.4 Billion by the end of the analysis period. Taking into account the ongoing post pandemic recovery, growth in the Search segment is readjusted to a revised 12.2% CAGR for the next 8-year period.

The U.S. Market is Estimated at $223.2 Billion, While China is Forecast to Grow at 14.2% CAGR

The Digital Advertising and Marketing market in the U.S. is estimated at US$223.2 Billion in the year 2022. China, the world`s second largest economy, is forecast to reach a projected market size of US$372.6 Billion by the year 2030 trailing a CAGR of 14.2% over the analysis period 2022 to 2030. Among the other noteworthy geographic markets are Japan and Canada, each forecast to grow at 7.8% and 9.5% respectively over the 2022-2030 period. Within Europe, Germany is forecast to grow at approximately 11.1% CAGR. Led by countries such as Australia, India, and South Korea, the market in Asia-Pacific is forecast to reach US$213.4 Billion by the year 2030.

Select Competitors (Total 523 Featured) -

  • Acquia, Inc.
  • Act-On Software, Inc.
  • [L]earned Media
  • 360i
  • 9thCO, Inc.
  • ACTITO Belgium
  • ActiveCampaign, Inc.
  • ACTV8me Inc.
  • Ace Marketing & Promotions, Inc.
  • Acoustic, L.P.
  • Accelerize 360, Inc.
  • Act!
  • ActiveTrail Ltd.
  • AbsolutData
  • AcuityAds

TABLE OF CONTENTS

I. METHODOLOGY

II. EXECUTIVE SUMMARY

  • 1. MARKET OVERVIEW
    • Advertising: Essential for Corporate/Brand Survival & Existence
    • Global Advertising Spending by Medium (in %): 2021
    • Impact of COVID-19 Pandemic and Looming Global Recession
    • Year 2021 in Review and Near-term Outlook
    • Prolonged Pandemic, Ukraine-Russia Conflict and Ensuing Economic Disruptions Impact Growth Outlook
    • World Economic Growth Projections (Real GDP, Annual % Change) for the Years 2021, 2022 and 2023
    • COVID-19 Pandemic Upends the Advertising Landscape
    • While Traditional Ad Spending Declines, Digital Advertising Spending Records Growth during Pandemic
    • Digital Marketing Strategies Change in Pandemic Times
    • Digital and Personalized Experiences Gain Prominence
    • The CCPA to Bring About Major Changes to the Digital Advertising Landscape in California
    • Digital Advertising and Marketing: A Conceptual Overview
    • Digital Media Marketing
    • Social Media Marketing
    • Mobile Marketing
    • Digital Advertising and Marketing Formats
    • Digital Advertising and Marketing: Transforming, Transitioning & Conditioning Brand-Consumer Relationships
    • Display Advertising: The Largest Contributor to Global Digital Ad Spend
    • Developing Economies to Spearhead Future Growth
    • Competition
    • Digital Advertising and Marketing - Global Key Competitors Percentage Market Share in 2023 (E)
    • Competitive Market Presence - Strong/Active/Niche/Trivial for Players Worldwide in 2023 (E)
    • World Brands
    • Recent Market Activity
  • 2. FOCUS ON SELECT PLAYERS
  • 3. MARKET TRENDS & DRIVERS
    • Rapid Shift of Media Spending from Traditional to Digital: Cornerstone for Present & Future Growth of Digital Ad Market
    • COVID-19 Pandemic Impacts Spending on Traditional Ad Media, Drives Opportunities for Digital Advertising Market: % YoY Change in Ad Spending for Traditional Media for 2020 and 2021
    • Superior Attributes of Digital Advertising over Other Ad Media Drives Market Adoption
    • Emerging Digital Advertising & Marketing Challenges Call for Swift Action from Brands
    • Digital Advertising & Marketing Trends Under COVID-19 Shadow
    • Video Advertising in Focus
    • Emphasis on Social Advertising
    • Inclusive Marketing and Data Privacy
    • Display Advertising to Find Favor
    • Personalization: Set to Become New Standard
    • Programmatic Advertising: The Power of Software
    • Mobile-first Advertising Strategy
    • Spectra of Digital Marketing Elements Holding Great Implications for Businesses
    • Digital Transformation across Organizations Goes Beyond Digital Marketing
    • Digital Marketing Trends for the Future
    • Omnichannel Marketing: A Prominent Trend in Digital Marketing Domain
    • Vernacular SEO Gains from Explosion of Regional Language Users of Internet
    • Progressive Web Apps Emerge as Big Digital Marketing Trend
    • Automated, Personalized E-Mail Marketing Blowing Away Digital Marketers
    • Influencer Marketing as Powerful Weapon for Digital Marketing Teams
    • Role of Modern Technology in Improving Advertising Campaign Strategies
    • Technology Trends and Advancements to Spearhead Future Growth in Digital Advertising Space
    • Augmented Reality (AR): Enabling Customized Experiences
    • Blockchain Technology Poised to Transform Digital Advertising Space
    • Voice Search: Redefining the Digital Marketing Space
    • Videos: The New Go-to Medium of Advertising
    • Video Marketing Experiences Phenomenal Surge in Digital Marketing Arena
    • Social Messaging to Connect with Customers
    • Geofencing & Hyperlocal SEO: Elevating Customer Interactions
    • Other Notable Technology Trends in Digital Advertising Market
    • A Digital Cocktail for Digital Marketing
    • AI in Media & Advertising: Targeting Customers with Right Marketing Content
    • Possibilities Galore for AI in Digital Marketing
    • An Insight into the Issues Associated with AI
    • AI & Chatbots Trending Big in Digital Advertising & Marketing Space
    • Rising Internet Usage Widens Opportunities for Digital Advertising and Marketing
    • World Internet Adoption Rate (in %) by Geographic Region: 2021
    • Number of Internet Users Worldwide (in Billions) for the Years 2011-2021
    • Rising Adoption of Web-Enabled Mobile Devices Boosts Digital Advertising Market Prospects
    • Smartphone Penetration Rate as Share of Total Population: 2016-2021
    • Breakdown of Mobile Internet Revenues by Category (in %): 2020
    • 5G to Further Enhance Mobile Advertising Spending
    • 5G Smartphone Sales in Million Units: 2019-2022
    • Global Smartphone Subscription Breakdown by Technology for 2019 and 2025
    • Growth in Mobile Apps Drive Opportunities for Digital Marketers
    • Global Mobile Apps Market Size in $ Billion for the Years 2019, 2021, 2023 and 2025
    • Growing Use of Social Media Platforms: A Lucrative Opportunity for Digital Advertisers
    • Social Media Adoption Worldwide: % of Active Users Compared to Total Population for 2022E
    • Social Media Users Penetration (in %) by Generation
    • Social Commerce Through Social Media Platforms
    • Top Social Media Platforms by Number of Monthly Active Users (In Millions): January 2022
    • Smart TVs Emerge as an Important Platform for Cross-Screen Digital Advertising
    • Global Smart TVs Market Size (in $ Billion) for the Years 2020, 2022, 2024 and 2026
    • Customer Preference for Multiscreen Activities Presents Potential Opportunities for Digital Advertisers
    • Multiscreen Content Penetration (in %) by Age Group: 2020
    • Common Activities Performed in Sequential Multi-Screening Activity: 2019
    • Rising Prominence of IoT and the Growth in Connected Devices Set to Take Digital Advertising to the Next Level
    • Global Number of IoT Connected Devices (In Billion Units) for the Years 2016, 2018, 2020, 2022 & 2025
    • Flourishing Gaming Market Generates Lucrative Opportunities for In-Game Advertising
    • Gaming Industry by Segment: 2022E
    • Mobile Gaming Makes Rapid Gains during Pandemic, Boosting Market Prospects
    • Global Mobile Gaming Market: Annual Sales in US$ Million by Region/Country for the Years 2020 and 2027
    • Rising Adoption of GPS-Enabled Devices Boosts Demand for Location-based Advertising
    • New Restrictions on Collection of Location Data to Cost Marketers
    • Social Media with Location Based Features: Emerging Avenues for Marketing
    • Location-based Advertising (LBA) Gains Foothold at Airports
    • Global Airlines Performance by Region: 2020 Vs 2019
    • Cross-Platform Ad Campaigns Gain Edge over Single Platform Campaigns
    • Continuous Growth in Cross-Platform Video Advertising Market
    • Cross-Platform Video Advertising Market in the US: % of Budget Allocated for Cross Platform Videos for the Years 2016-2019
    • In-App Advertising: A Promising Platform for Reaching the Desired Audience
    • Effective Delivery and Streaming of Ad Content Drives Demand for Digital Video Advertising
    • % of Companies Using Video Content as Marketing Tool for 2016-2020
    • OTT/CTV Advertising on the Rise
    • Rapid Growth of Streaming Media and OTT Platforms Augurs Well for Digital Video Advertising
    • Rising Popularity of OTT Services Bodes Well for Market Prospects: Global Number of OTT Video Users (In Million) for the Years 2019, 2021, 2023 & 2025
    • Average Time Spent Per Day (in Minutes) on Digital Video in the US for 2018-2021
    • Mobile Video Ads Hold an Edge Over Online Video Ads
    • Native Advertising: The Next Big Thing in Display Advertising
    • Real-Time Bidding (RTB): The Next Generation Automated Display Advertising Technology
    • Rich Media Ads Gain Momentum Supported Efficient Broadband Connectivity
    • Maximum Visibility Drives Interest in Free Online Classified Ads
    • Customized Emails for Smarter Customer Engagement Sustain Demand for Email Advertising
    • Robust E-Commerce Activity Lends Traction to Market Growth
    • Global e-Commerce Market Growth Outlook (In %) For Years 2019 Through 2025
    • Metaverse: Emerging Opportunity for Advertisers & Brands
    • Metaverse for Digital Direct Marketing
    • Promotions through E-mail, Web-Browser and Mobile Apps
    • Digital Marketing Trends for Pharmaceutical Industry in the Future
    • Millennials Emerge as Key Demographic for Digital Advertising Market
    • Consumer Attitude towards Targeted Online Advertising by Age Group in the US: 2021
    • Rapid Urbanization & Expanding Middle Class: Mega Trends Strengthening Market Prospects
    • World Urban Population in Thousands: 1950-2050P
    • Global Middle Class Population (In Million) by Region for the Years 2020, 2025 and 2030
    • Global Middle Class Spending (US$ Trillion) by Region for the Years 2020, 2025, 2030
    • Key Issues and Challenges Hampering Prospects for Digital Advertising
    • Ad-Blocking: A Threat for Digital Advertising Revenues
    • Ad Blocking Penetration Worldwide: Usage Rate of Ad Blockers by Country for 2020
    • Ad Blocking Usage Rate (%) in the US for 2014-2020
    • Disablement of Third-Party Cookies: Potential Implications for Advertisers and Publishers
    • Global Browsers Market: Breakdown of User Base by Browser for 2022E
    • Major Problems Facing Service Providers in Monetizing Media Campaigns
    • Challenges Facing Digital Marketers
  • 4. GLOBAL MARKET PERSPECTIVE
    • TABLE 1: World Digital Advertising and Marketing Market Analysis of Annual Sales in US$ Million for Years 2016 through 2030
    • TABLE 2: World Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 3: World Historic Review for Digital Advertising and Marketing by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 4: World 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets for Years 2016, 2023 & 2030
    • TABLE 5: World Recent Past, Current & Future Analysis for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 6: World Historic Review for Display by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 7: World 14-Year Perspective for Display by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 8: World Recent Past, Current & Future Analysis for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 9: World Historic Review for Search by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 10: World 14-Year Perspective for Search by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 11: World Recent Past, Current & Future Analysis for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 12: World Historic Review for Other Modes / Formats by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 13: World 14-Year Perspective for Other Modes / Formats by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 14: World Recent Past, Current & Future Analysis for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 15: World Historic Review for Retail & Consumer Goods by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 16: World 14-Year Perspective for Retail & Consumer Goods by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 17: World Recent Past, Current & Future Analysis for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 18: World Historic Review for Automotive by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 19: World 14-Year Perspective for Automotive by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 20: World Recent Past, Current & Future Analysis for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 21: World Historic Review for BFSI by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 22: World 14-Year Perspective for BFSI by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 23: World Recent Past, Current & Future Analysis for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 24: World Historic Review for IT & Telecom by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 25: World 14-Year Perspective for IT & Telecom by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 26: World Recent Past, Current & Future Analysis for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 27: World Historic Review for Media & Entertainment by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 28: World 14-Year Perspective for Media & Entertainment by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 29: World Recent Past, Current & Future Analysis for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 30: World Historic Review for Tourism by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 31: World 14-Year Perspective for Tourism by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 32: World Recent Past, Current & Future Analysis for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 33: World Historic Review for Education by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 34: World 14-Year Perspective for Education by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030
    • TABLE 35: World Recent Past, Current & Future Analysis for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 36: World Historic Review for Other Verticals by Geographic Region - USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 37: World 14-Year Perspective for Other Verticals by Geographic Region - Percentage Breakdown of Value Spending for USA, Canada, Japan, China, Europe, Asia-Pacific, Latin America, Middle East and Africa for Years 2016, 2023 & 2030

III. MARKET ANALYSIS

  • UNITED STATES
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United States for 2023 (E)
    • United States: A Major Digital Advertising Market
    • Changing Media Consumption Trends Influence Market Demand
    • US Digital Media Market: Percent of Time Spent by Platform for 2022E
    • Digital Display Advertising Emerges as the Major Ad Format Type
    • Mobile Internet Advertising Offers Significant Growth Opportunities
    • High Smartphone Penetration: A Boon for the Mobile Advertising Market
    • Smartphone Users (in Millions) in the United States for the Years 2018-2022
    • Advanced Mobile Devices Foster Growth in Mobile Advertising Market
    • 4G LTE & 5G Networks Widen Market Prospects
    • Digital Marketing Companies Focus on Social Media to Target Millennials
    • Social Media Advertising Market in the US: Annual Ad Spending Figures in US$ Billion for Years 2017, 2019, 2021 & 2023
    • Growing Prominence of Affiliate Marketing Bodes Well for the Market
    • Digital Video Advertising: One of the Fastest Growing Advertising Media
    • US Digital Display Ad Spending Breakdown by Type for 2022E
    • Security: One of the Most Common Risks in Digital Advertising
    • Steady Adoption by Various Industries Benefit Market Expansion
    • 'Cost Per Revenue': The New Mantra for Measuring Ad Success
    • Online Advertising Market in the US by Pricing Model (2013, 2015 & 2019)
    • Competitive Landscape
    • US Digital Advertising Market Share Breakdown of Revenues by Leading Competitors (in %) for 2022E
    • Digital Display Advertising Market in the US: Market Share Breakdown of Leading Ad Selling Companies for 2022E
    • Search Advertising Market in the US: Market Share Breakdown of Leading Search Providers for 2022E
    • TABLE 38: USA Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 39: USA Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 40: USA 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 41: USA Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 42: USA Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 43: USA 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • CANADA
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche - Key Competitors in Canada for 2022 (E)
    • Market Overview
    • Mobile Extends New Opportunity for Canadian Advertisers
    • TABLE 44: Canada Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 45: Canada Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 46: Canada 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 47: Canada Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 48: Canada Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 49: Canada 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • JAPAN
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Japan for 2023 (E)
    • Digital Advertising: Market Overview
    • TABLE 50: Japan Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 51: Japan Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 52: Japan 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 53: Japan Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 54: Japan Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 55: Japan 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • CHINA
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in China for 2023 (E)
    • Digital Advertising Market Set for Impressive Growth in China
    • Average Time Spent on Internet per Week (in Hours) for Years 2009, 2015 & 2021
    • Large Internet User Base Favors Market Growth
    • Internet Usage in China: Number of Internet Users and Internet Adoption Rate for 2008, 2011, 2014, 2017, 2020 & 2022
    • Internet Users as % of Population by Age Category in China for 2022E
    • Search Ads Market: E-Commerce Offers Growth
    • Leading Search Engines in China: Percentage Breakdown of Revenues for Baidu, Sogou, Haosou and Others for 2022E
    • Online Video Advertising: Promising Growth Opportunities
    • Mobile Advertising: A Rapidly Expanding Market
    • Internet-Based Digital Services Find Popularity among Mobile Users
    • 4G Paves the Way for Wider Proliferation of Digital Ad and Marketing Campaigns
    • Chinese Mobile Communication Market by Technology (2021): Percentage Breakdown of Subscribers for 4G, 5G, and 3G & 2G
    • Competitive Scenario
    • Chinese Digital Advertising Market: Ad Spending (in US$ Billion) of Leading Players for 2021
    • Chinese Mobile Advertising Market by Leading Players (in %) for 2021
    • TABLE 56: China Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 57: China Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 58: China 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 59: China Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 60: China Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 61: China 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • EUROPE
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Europe for 2023 (E)
    • Europe: A Mature Yet Growing Market
    • Digital Display Advertising: On a High-Growth Path
    • Expanding Internet User Base: An Important Opportunity Indicator for the Market
    • Internet Adoption Rate (as a % of Population) in Select European Countries (2021)
    • Growing Penchant for Online Advertising by Youngsters Spur Market Demand
    • Paid Search Makes Steady Progress
    • Mobile Advertising Market: Immense Growth Potential
    • Smartphone Adoption as a Proportion (%) of Total Population in Select Countries (2021)
    • 4G Spurt Enhances Role of Mobile Devices in Digital Advertising
    • 4G LTE Market in Europe (2017 & 2022): Percentage Breakdown of Number of Unique Subscribers for France, Germany, Italy, UK, Spain, Russia, and Rest of Europe
    • TABLE 62: Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 63: Europe Historic Review for Digital Advertising and Marketing by Geographic Region - France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 64: Europe 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for France, Germany, Italy, UK, Spain, Russia and Rest of Europe Markets for Years 2016, 2023 & 2030
    • TABLE 65: Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 66: Europe Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 67: Europe 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 68: Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 69: Europe Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 70: Europe 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • FRANCE
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in France for 2023 (E)
    • Market Overview
    • TABLE 71: France Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 72: France Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 73: France 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 74: France Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 75: France Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 76: France 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • GERMANY
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Germany for 2023 (E)
    • Market Overview
    • Advertising Mix in Germany (2021): Percentage Breakdown of Ad Spending by Media
    • TABLE 77: Germany Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 78: Germany Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 79: Germany 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 80: Germany Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 81: Germany Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 82: Germany 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • ITALY
    • TABLE 83: Italy Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 84: Italy Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 85: Italy 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 86: Italy Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 87: Italy Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 88: Italy 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • UNITED KINGDOM
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in the United Kingdom for 2023 (E)
    • UK: The Core Market in Europe
    • E-Commerce and Banking: Opportunities for Online Advertising
    • Online Video and Mobile Ad Spending Surges in the UK
    • Mobile Emerges as a Key Marketing Channel for Brands
    • Advertising on Social Networking Sites Holds Promise
    • Social Network Ad Spending as a Percentage (%) of Total Advertising Spending in the UK: 2011, 2015, 2019 and 2021
    • TABLE 89: UK Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 90: UK Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 91: UK 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 92: UK Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 93: UK Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 94: UK 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • SPAIN
    • TABLE 95: Spain Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 96: Spain Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 97: Spain 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 98: Spain Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 99: Spain Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 100: Spain 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • RUSSIA
    • Digital Advertising: One of the Fastest Growing Advertising Media
    • Competitive Scenario
    • Leading Players in the Russian Banner Ads Market: Percentage Breakdown of Ad Spending for 2019
    • TABLE 101: Russia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 102: Russia Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 103: Russia 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 104: Russia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 105: Russia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 106: Russia 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • REST OF EUROPE
    • TABLE 107: Rest of Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 108: Rest of Europe Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 109: Rest of Europe 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 110: Rest of Europe Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 111: Rest of Europe Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 112: Rest of Europe 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • ASIA-PACIFIC
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Asia-Pacific for 2023 (E)
    • Market Overview
    • Challenges & Opportunities for Advertisers in Asia-Pacific
    • Mobile Advertising Emerges as a High Growth Market
    • Smartphone Adoption as a Proportion (%) of Total Population in Select Countries (2022E)
    • Technological and Cultural Factors Hinder Growth
    • TABLE 113: Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 114: Asia-Pacific Historic Review for Digital Advertising and Marketing by Geographic Region - Australia, India, South Korea and Rest of Asia-Pacific Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 115: Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Australia, India, South Korea and Rest of Asia-Pacific Markets for Years 2016, 2023 & 2030
    • TABLE 116: Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 117: Asia-Pacific Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 118: Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 119: Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 120: Asia-Pacific Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 121: Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • AUSTRALIA
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Australia for 2023 (E)
    • Market Overview
    • Mobile Advertising: A Lucrative Opportunity for Digital Advertising
    • TABLE 122: Australia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 123: Australia Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 124: Australia 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 125: Australia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 126: Australia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 127: Australia 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • INDIA
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in India for 2023 (E)
    • Digital Advertising Exudes Tremendous Growth Potential in India
    • Internet Advertising: On the Road to Rapid Growth
    • India Gradually Adopting RTB and Programmatic Buying
    • Online Classifieds to Benefit SMBs in Cost-Effectively Targeting Audience
    • Mobile Advertising: Benefiting from Rising Mobile Phone Penetration
    • Businesses Focus on Social Media Advertising Market
    • Key Challenges Facing the Digital Advertising Market in India
    • TABLE 128: India Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 129: India Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 130: India 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 131: India Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 132: India Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 133: India 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • SOUTH KOREA
    • Mobile Advertising on the Rise
    • TABLE 134: South Korea Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 135: South Korea Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 136: South Korea 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 137: South Korea Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 138: South Korea Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 139: South Korea 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • REST OF ASIA-PACIFIC
    • TABLE 140: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 141: Rest of Asia-Pacific Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 142: Rest of Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 143: Rest of Asia-Pacific Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 144: Rest of Asia-Pacific Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 145: Rest of Asia-Pacific 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • LATIN AMERICA
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Latin America for 2023 (E)
    • Market Overview
    • TABLE 146: Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 147: Latin America Historic Review for Digital Advertising and Marketing by Geographic Region - Argentina, Brazil, Mexico and Rest of Latin America Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 148: Latin America 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Argentina, Brazil, Mexico and Rest of Latin America Markets for Years 2016, 2023 & 2030
    • TABLE 149: Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 150: Latin America Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 151: Latin America 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 152: Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 153: Latin America Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 154: Latin America 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • ARGENTINA
    • TABLE 155: Argentina Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 156: Argentina Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 157: Argentina 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 158: Argentina Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 159: Argentina Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 160: Argentina 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • BRAZIL
    • Market Overview
    • TABLE 161: Brazil Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 162: Brazil Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 163: Brazil 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 164: Brazil Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 165: Brazil Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 166: Brazil 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • MEXICO
    • TABLE 167: Mexico Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 168: Mexico Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 169: Mexico 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 170: Mexico Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 171: Mexico Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 172: Mexico 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • REST OF LATIN AMERICA
    • TABLE 173: Rest of Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 174: Rest of Latin America Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 175: Rest of Latin America 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 176: Rest of Latin America Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 177: Rest of Latin America Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 178: Rest of Latin America 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • MIDDLE EAST
    • Digital Advertising and Marketing Market Presence - Strong/Active/Niche/Trivial - Key Competitors in Middle East for 2023 (E)
    • Demand for Digital Advertising Gains Momentum
    • TABLE 179: Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Spending in US$ Million for Years 2022 through 2030 and % CAGR
    • TABLE 180: Middle East Historic Review for Digital Advertising and Marketing by Geographic Region - Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 181: Middle East 14-Year Perspective for Digital Advertising and Marketing by Geographic Region - Percentage Breakdown of Value Spending for Iran, Israel, Saudi Arabia, UAE and Rest of Middle East Markets for Years 2016, 2023 & 2030
    • TABLE 182: Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 183: Middle East Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 184: Middle East 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 185: Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 186: Middle East Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 187: Middle East 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • IRAN
    • TABLE 188: Iran Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 189: Iran Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 190: Iran 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 191: Iran Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 192: Iran Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 193: Iran 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • ISRAEL
    • TABLE 194: Israel Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 195: Israel Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 196: Israel 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 197: Israel Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 198: Israel Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 199: Israel 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • SAUDI ARABIA
    • Market Overview
    • TABLE 200: Saudi Arabia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 201: Saudi Arabia Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 202: Saudi Arabia 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 203: Saudi Arabia Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 204: Saudi Arabia Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 205: Saudi Arabia 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • UNITED ARAB EMIRATES
    • Market Overview
    • TABLE 206: UAE Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 207: UAE Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 208: UAE 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 209: UAE Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 210: UAE Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 211: UAE 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • REST OF MIDDLE EAST
    • TABLE 212: Rest of Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 213: Rest of Middle East Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 214: Rest of Middle East 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 215: Rest of Middle East Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 216: Rest of Middle East Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 217: Rest of Middle East 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030
  • AFRICA
    • South Africa: Significant Growth on the Cards
    • TABLE 218: Africa Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 219: Africa Historic Review for Digital Advertising and Marketing by Mode / Format - Display, Search and Other Modes / Formats Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 220: Africa 14-Year Perspective for Digital Advertising and Marketing by Mode / Format - Percentage Breakdown of Value Spending for Display, Search and Other Modes / Formats for the Years 2016, 2023 & 2030
    • TABLE 221: Africa Recent Past, Current & Future Analysis for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals - Independent Analysis of Annual Spending in US$ Million for the Years 2022 through 2030 and % CAGR
    • TABLE 222: Africa Historic Review for Digital Advertising and Marketing by Vertical - Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals Markets - Independent Analysis of Annual Spending in US$ Million for Years 2016 through 2021 and % CAGR
    • TABLE 223: Africa 14-Year Perspective for Digital Advertising and Marketing by Vertical - Percentage Breakdown of Value Spending for Retail & Consumer Goods, Automotive, BFSI, IT & Telecom, Media & Entertainment, Tourism, Education and Other Verticals for the Years 2016, 2023 & 2030

IV. COMPETITION