米国におけるモバイル労働者の数は、今後3〜5年間においてかつてないほどの勢いで増加し、この期間において1億人を突破することが見込まれています。現在数100万人の労働者が、個人所有のモバイル機器を用いて企業アプリケーションやデータベースにアクセスしていますが、一部は所属組織によって事前認可されてサポートされているものの、ほとんどの場合は未対応となっています。各組織は現在対応を迫られている状態であり、企業としてのモバイル労働力戦略を講じる必要性を感じていることが、一次調査によって明らかになっています。
当レポートでは、米国企業市場におけるスマートフォンについて調査分析し、米国企業市場におけるスマートフォンの現状を概括した後、米国スマートフォン市場におけるベンダーシェア、主要モバイルOS、主要アプリケーションプラットフォームについてまとめるとともに、モバイル企業アプリケーションプラットフォーム（MEAP）およびモバイル機器管理（MDM）市場の分析とベンダー情報を提供するなど、概略下記の構成でお届けいたします。
Abstract
Mobile US workers will increase at an unprecedented rate over the next 3 to 5
years, surpassing over 100 million workers in that timeframe. Today millions
of workers access corporate applications and databases with their personal
mobile devices, some of which are sanctioned and supported by their
organization' s enterprise, and many of which are not. Primary research reveals
that organizations are in a reactive state, feeling pressured to initiate a
corporate workforce strategy. Knowing what questions to ask is the first of
many hurdles IT managers face.
Organizations looking to mobilize enterprise applications should thoroughly
evaluate several high-level decisions well ahead of extending enterprise
applications to personal-liable devices:
- What mobile operating system is recommended by the information technology
department?
- Is this mobile OS preference consistent with the base of mobile devices
currently installed among the employee population?
- Should the organization deploy individual mobile enterprise
“apps” or provide enterprise access through a mobile browser?
- Will the company impose corporate policy relative to the employee-owned
applications and smartphone services?
- Does the OS of choice pass the litmus test for corporate security policy?
Interviewed enterprise managers confirmed that the answers to these and other
questions can impact enterprise resources and budgets, weaving unintentional
demands through the mobile application lifecycle.
Our report on Smartphones in the US Enterprise: Benefits, Considerations &
Challenges in Mobilizing Corporate Workforces presents the context and key
decision points for organizations at, or even beyond, the crossroad of
enterprise mobility planning:
Mobile Enterprise Appropriateness of top US mobile operating systems.
Application Platform Selection and productivity each enable.
Mobile Enterprise Application Platform Assessment of market leaders and
new entrants.
Mobile Device Management Landscape and associated key technology
alignments.
Discussions of these enabling technologies would not exist if it were not for
a larger force: infiltration of consumer smartphones and changing personal
productivity habits in the enterprise. Through numerous conversations, we
uncovered usage trends among verticals, unaddressed pain points, cautious
curiosity regarding the convergence of cloud computing with mobile enterprise
applications, and enterprise managers' future mobility wish lists.
Table of Contents
- Executive Summary
- Target Audience
- Background and Methodology
- Current State of Smartphones in the US Enterprise Market
- US Smartphone Market Share by Vendor
- Building Blocks of US Enterprise Mobility
- Top Mobile Operating Systems in the US Enterprise Environment
- Android
- BlackBerry
- iOS
- Windows
- Other Mobile OSs
- Application Platform Type
- Mobile Enterprise Application Platform (MEAP) Vendors
- MEAP Industry Background
- MEAP Vendor Profiles
- Antenna AMP
- AT&T MEAP & WorkBench
- Latigo Mobile
- Oracle ADF Mobile
- Pyxis Mobile Application Studio
- Sky Technologies SkyMobile
- Sybase Unwired Platform
- TOA Technologies MEAP
- Apple MEAP & RIM MEAP
- Mobile Device Management
- Background on the MDM Market
- Key Research Findings
- Impetus for Enterprise Adoption of Mobile Applications
- Specific Vertical Industry Usage Trends
- Specific Enterprise Groups Using Mobile Applications
- Key Market Opportunities for Device and Application Vendors
- Unaddressed Pain Points
- Looking to the Future
- Convergence of Cloud Computing and Mobile Enterprise Applications
- Vendors Jockeying for Leadership
- Additional Predictions for the Future
- Conclusions
- Appendix: Profile of MDM Vendor Offerings
- Good Technology Good for Enterprise
- Microsoft System Center Mobile Device Manager
- MobileIron Virtual Smartphone Platform
- Motorola Mobility Services Platform
- SOTI MobiControl
- Sybase Afaria Mobile Device Management
- Tangoe Mobile Device Management
- Trust Digital Enterprise Mobility Management
- Wavelink Avalanche Mobility Center
- Zenprise Mobile Manager
- About the Analysts
- License
- No Unauthorized Distribution
- Disclaimer
- Contact Information
LIST OF FIGURES
- Figure 1: Share of US Mobile Operating System Vendor, Q3 2010
- Figure 2: Mobile Operating System Usability Features
- Figure 3: Mobile Operating System External Factors
- Figure 4: Mobile Operating System Enterprise Appropriateness
- Figure 5: Native, Web, and Hybrid Capabilities Comparison
- Figure 6: MEAP Profiles by Platform and OS Support of Native Applications
- Figure 7: MEAP Capabilities Comparison, Native Applications
- Figure 8: Key Features Offered by MDM Vendors
- Figure 9: Highest Level of Operating Systems Supported by Key MDM Vendors
- Figure 10: Benefits by Vertical of Extending Enterprise Applications to
Mobile Devices
- Figure 11: Mobile Communications Device Open OS Sales to End Users by OS
