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市場調査レポート - 194024



発行 Galvin Consulting and Technology Coast Consulting
出版日 ページ情報 英文 83 Pages
米国企業市場におけるスマートフォン Smartphones
出版日: 2010年12月31日 ページ情報: 英文 83 Pages









  • 米国企業市場における主要モバイルOS
    • Android
    • BlackBerry
    • iOS
    • Windows
    • その他モバイルOS
  • アプリケーションプラットフォームタイプ
    • ネイティブ
    • ブラウザー
    • ハイブリッド


  • MEAP業界の背景
  • MEAPベンダーのプロファイル
    • Antenna AMP
    • AT&T MEAP & WorkBench
    • Latigo Mobile
    • Oracle ADF Mobile
    • Pyxis Mobile Application Studio
    • Sky Technologies SkyMobile
    • Sybase Unwired Platform
    • TOA Technologies MEAP
    • Apple MEAP & RIM MEAP


  • MDM市場の背景


  • 企業におけるモバイルアプリケーション導入の推進力
  • 特定産業別市場における利用動向
  • モバイルアプリケーションを利用している特定企業グループ
  • デバイス・アプリケーションベンダーにとっての主な市場機会



  • クラウドコンピューティングとモバイル企業アプリケーションの収束
  • 主導権を巡るベンダーの攻防
  • 将来に向けたさらなる予測



  • Good TechnologyのGood for Enterprise
  • Microsoft System Center Mobile Device Manager
  • MobileIronの仮想スマートフォンプラットフォーム
  • MotorolaのMobility Services Platform
  • SOTI MobiControl
  • SybaseのAfariaモバイル機器管理
  • Tangoeのモバイル機器管理
  • Trust Digital Enterprise Mobility Management
  • Wavelink Avalanche Mobility Center
  • Zenprise Mobile Manager


Mobile US workers will increase at an unprecedented rate over the next 3 to 5 years, surpassing over 100 million workers in that timeframe. Today millions of workers access corporate applications and databases with their personal mobile devices, some of which are sanctioned and supported by their organization' s enterprise, and many of which are not. Primary research reveals that organizations are in a reactive state, feeling pressured to initiate a corporate workforce strategy. Knowing what questions to ask is the first of many hurdles IT managers face.

Organizations looking to mobilize enterprise applications should thoroughly evaluate several high-level decisions well ahead of extending enterprise applications to personal-liable devices:

  • What mobile operating system is recommended by the information technology department?
  • Is this mobile OS preference consistent with the base of mobile devices currently installed among the employee population?
  • Should the organization deploy individual mobile enterprise “apps” or provide enterprise access through a mobile browser?
  • Will the company impose corporate policy relative to the employee-owned applications and smartphone services?
  • Does the OS of choice pass the litmus test for corporate security policy?

Interviewed enterprise managers confirmed that the answers to these and other questions can impact enterprise resources and budgets, weaving unintentional demands through the mobile application lifecycle.

Our report on Smartphones in the US Enterprise: Benefits, Considerations & Challenges in Mobilizing Corporate Workforces presents the context and key decision points for organizations at, or even beyond, the crossroad of enterprise mobility planning:

Mobile Enterprise Appropriateness of top US mobile operating systems.

Application Platform Selection and productivity each enable.

Mobile Enterprise Application Platform Assessment of market leaders and new entrants.

Mobile Device Management Landscape and associated key technology alignments.

Discussions of these enabling technologies would not exist if it were not for a larger force: infiltration of consumer smartphones and changing personal productivity habits in the enterprise. Through numerous conversations, we uncovered usage trends among verticals, unaddressed pain points, cautious curiosity regarding the convergence of cloud computing with mobile enterprise applications, and enterprise managers' future mobility wish lists.

Table of Contents

  • Executive Summary
  • Target Audience
  • Background and Methodology
  • Current State of Smartphones in the US Enterprise Market
  • US Smartphone Market Share by Vendor
  • Building Blocks of US Enterprise Mobility
    • Top Mobile Operating Systems in the US Enterprise Environment
      • Android
      • BlackBerry
      • iOS
      • Windows
      • Other Mobile OSs
    • Application Platform Type
      • Native
      • Browser
      • Hybrid
  • Mobile Enterprise Application Platform (MEAP) Vendors
    • MEAP Industry Background
    • MEAP Vendor Profiles
      • Antenna AMP
      • AT&T MEAP & WorkBench
      • Latigo Mobile
      • Oracle ADF Mobile
      • Pyxis Mobile Application Studio
      • Sky Technologies SkyMobile
      • Sybase Unwired Platform
      • TOA Technologies MEAP
      • Apple MEAP & RIM MEAP
  • Mobile Device Management
    • Background on the MDM Market
  • Key Research Findings
    • Impetus for Enterprise Adoption of Mobile Applications
    • Specific Vertical Industry Usage Trends
    • Specific Enterprise Groups Using Mobile Applications
    • Key Market Opportunities for Device and Application Vendors
  • Unaddressed Pain Points
  • Looking to the Future
    • Convergence of Cloud Computing and Mobile Enterprise Applications
    • Vendors Jockeying for Leadership
    • Additional Predictions for the Future
  • Conclusions
  • Appendix: Profile of MDM Vendor Offerings
    • Good Technology Good for Enterprise
    • Microsoft System Center Mobile Device Manager
    • MobileIron Virtual Smartphone Platform
    • Motorola Mobility Services Platform
    • SOTI MobiControl
    • Sybase Afaria Mobile Device Management
    • Tangoe Mobile Device Management
    • Trust Digital Enterprise Mobility Management
    • Wavelink Avalanche Mobility Center
    • Zenprise Mobile Manager
  • About the Analysts
  • License
  • No Unauthorized Distribution
  • Disclaimer
  • Contact Information


  • Figure 1: Share of US Mobile Operating System Vendor, Q3 2010
  • Figure 2: Mobile Operating System Usability Features
  • Figure 3: Mobile Operating System External Factors
  • Figure 4: Mobile Operating System Enterprise Appropriateness
  • Figure 5: Native, Web, and Hybrid Capabilities Comparison
  • Figure 6: MEAP Profiles by Platform and OS Support of Native Applications
  • Figure 7: MEAP Capabilities Comparison, Native Applications
  • Figure 8: Key Features Offered by MDM Vendors
  • Figure 9: Highest Level of Operating Systems Supported by Key MDM Vendors
  • Figure 10: Benefits by Vertical of Extending Enterprise Applications to Mobile Devices
  • Figure 11: Mobile Communications Device Open OS Sales to End Users by OS
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