|
市場調査レポート
米国の独立系自動車修理業者のサプライチェーン
Maximizing Value from the Supply Chain - Frost & Sullivan Speaks Candidly with U.S. Independent Automotive Repairers about Supplier Relationships
|
Abstract
An analysis of focus group feedback about automotive part supplier
relationships. Key areas addressed include part brands, when they use
different suppliers, decision matrix, as well as views on loyalty programs,
sales people and advertising programs.
Table of Contents
1 MAXIMIZING VALUE FROM THE SUPPLY CHAIN: FROST & SULLIVAN SPEAKS CANDIDLY WITH IRFS ABOUT SUPPLIER RELATIONSHIPS
- Frost & Sullivan Speaks Candidly with IRFs about Supplier Relationships
- Powerpoint Table of Contents
- Frost & Sullivan Speaks Candidly with IRFs about Supplier Relationships
- Transcripts
- Note to Reader and Introductions
- Outside Sales People
- Disadvantages of Dealing with Outside Sales People
- Impact of Outside Sales People
- Expanded Involvement of Outside Sales People
- Supplier Loyalty Programs
- Retail Channels
- Importance of Price
- Impact of Quality Delivery Time and Warranty
- Single Greatest Influence on Choice of Retail Channels
- Marketing Suppliers' Products
- Supplier Banner Programs
- Understanding the Impact and Frequency of Change for Banners
- Specific Part Suppliers
- Primary Part Suppliers
- Most Important Services of Suppliers
- Parts from Auto Dealers and Mass Merchandisers
- Price versus Customer Service Trade-off
- Online Parts Ordering
- Scheduled Parts Deliveries
- Prompt Payment Discounts
- What can Suppliers Improve
- Does a New Supplier Meet Expectations
- Brand Quality
- Conclusion
|
