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市場調査レポート
欧州におけるモバイルLBSの発展：市場背景とコミュニティ
Context and Communities - The Evolution of Mobile Location-based Services in Europe
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Abstract
This study analyses the mobile location based services market in Europe. It
provides the reader with revenue analysis, discussion on market forces
(drivers, barriers, and challenges) and market forecast. One chapter contains
companies' case studies in order to illustrate what companies do in the
market. An extensive part of the study is dedicated to emerging trends such as
the rise of context-aware social networking services and the importance of
privacy and regulation.
Table of Contents
1. EXECUTIVE SUMMARY
Context and Communities - The Evolution of Mobile Location-based Services in Europe
- Introduction to the Study
- Defining and Classifying Mobile Location-based Services
- The Mobile Location-based Services Market in Europe - An Evolving System
2. SCOPE AND METHODOLOGY
Introduction to the Study
- Scope and Methodology of the Study
3. INTRODUCING MOBILE LOCATION-BASED SERVICES
Mobile Location-based Services - Scope and Technology
- Defining Mobile Location-based Services
- Technologies for Mobile Location-based Services
4. MOBILE LOCATION-BASED SERVICES - COMPANIES IN ACTION
Classifying Mobile Location-based Services
- Categories of Mobile Location-based Services
Navigation and Location Services
- Creativity Software
- LocatioNet (amAze)
- modomodo
- Telmap
- Navigation and Location Services in the Real Estate Market: The Case of
casaclick.it
Context-aware Social Networking Services
- aka-aki
- Belysio
- Buddycloud
- GyPSii
- Locle
- Mobiluck
- Tooio
5. ANALYSING THE VALUE CHAIN
The Value Chain of Mobile Location-based Services
- Value Chain - Participants and Partnerships
- The Role of Mobile Network Operators
- The Role of Mobile Device Manufacturers
6. REVENUE MODELS AND THE ROLE OF ADVERTISING
Discussing Revenue Models for Mobile Location-based Services
- Different Revenue Models for Different Business Opportunities
- The Role of Advertising
7. MOBILE LOCATION-BASED SERVICES MARKET IN EUROPE IN 2008
The State of the Market
- The Economics of Mobile Location-based Services
- Data Privacy and Regulation
8. THE FUTURE OF MOBILE LOCATION-BASED SERVICES
Looking at the Evolution of the Market
- Introduction to the Analysis
- Market Forces
- Market Forecasts
9. CONCLUSIONS
Evolving Scenario for the Mobile Location-based Services Market in Europe
- Location - The Catalyst for New Business Opportunities
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