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市場調査レポート
欧州消費者の意識調査：自動車の所有コストと購入判断への影響
European Consumers' Awareness and Perceptions on Cost of Ownership and Its Impact on Purchasing Decision
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Abstract
This study aids in understanding the customers' perception and attitude toward
vehicle cost of ownership parameters and also in evaluating the importance of
different parameters considered by customers during vehicle purchase. The
study helps in -Identifying relative importance of cost of ownership vis-a-vis
vehicle performance and functionality, features, price, safety, driving
dynamics, and comfort & convenience in the overall buying decision.
-Identifying differences in perceptions, attitudes and importance of the cost
of ownership across regions, vehicle segments and socio-economic
characteristic. The findings in the study would definitely assist OEMs in
prioritising cost of ownership parameters.
Table of Contents
1. STUDY OBJECTIVES METHODOLOGY AND SAMPLE SIZE
Scope and Methodology
- Scope Methodology and Sample Size
Major Conclusions from Research
2. EXECUTIVE SUMMARY
Executive Summary-A Brief Overview
3. DETAILED FINDINGS
Customer Perceptions and Attitudes to Cost of Ownership
- Findings-Customer Perception and Attitudes to Cost of Ownership
Detail Findings Perceptions and Purchase Feature Intent
Satisfaction with Cost of Ownership and Brand of Vehicle Owned
- Detailed Findings-Satisfaction with Cost of Ownership and Brand of Vehicle
Owned
Fuel and Operating Cost
- Detailed Findings- Fuel and Operating Cost
Maintenance & Servicing
- Detailed Findings-Maintenance & Servicing
Resale Value
- Detailed Findings-Resale Value
Finance and Interest Rates
- Detailed finding-Finance and Interest Rates
Warranty
- Detailed Findings-Warranty
Insurance and Tax
- Detailed Findings Insurance and Tax
4. COUNTRY FINDINGS
Germany
Italy
UK
France
5. DEMOGRAPHIC HIGHLIGHTS
Summary
6. PERCEPTIONS AND PURCHASE FEATURE INTENT
Findings
- Findings-Perceptions and Purchase Feature Intent
7. APPENDIX AND DEMOGRAPHIC PROFILE
Appendix
Demographic Profile
- Demographic Profile of the study
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