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市場調査レポート
ラテンアメリカの医療機器セグメントにおけるアジア企業の参入状況：戦略的アセスメント
Strategic Assessment - Asian Industry Participants Penetration within the Latin American Medical Equipment Segment
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Abstract
The current research study aims to explain how Asian brands are penetrating
the medical equipment market in Latin America. Asian players are divided in
Japanese, Chinese and Korean. Differences are found in terms of penetration
strategies and product development level. Therefore, Japan arises as the
leading Asian technology in the continent due to brand reputation. China is
strong in terms of market penetration thanks to one company: Mindray. Korean
technology comes third in end users' perception as a result of a narrow
portfolio offering. Overall, as Asian brand perception evolves, future
scenarios show an increasing participation of the main brands.
Table of Contents
1. DEFINITIONS AND MEASUREMENTS
Study Objectives and Methodology
- Objectives and Methodology for the study
Definitions
Abbreviations
2. ASIAN INDUSTRY PARTICIPANTS ANALYSIS
Definition and Segmentation of Asian Industry Participants
- Definition and Segmentation
- Japanese
- Chinese
- Korean
- Shared Obstacles
Key Asian Brands
Penetration and Marketing Strategies
- Strategies for the Latin American Market
Overview of Asian Industry Participants Analysis
- Overview of Industry Participants Analysis
3. MARKET ANALYSIS
Profile of Key Latin American Market
Demand Analysis
- Region 1: Mexico and Brazil
- Region 2: Chile
- Region 3: Argentina Colombia and Venezuela
4. CONCLUSION
Conclusion
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