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市場調査レポート
北米市場における消費者向けモバイル通信の展望：2008年
2008 North American Consumer Mobile Communications Outlook
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Abstract
Every year, Frost & Sullivan publishes a study that examines the major trends
in the North American mobile communications markets. The research deliverable
presents major highlights of the year gone by, and lists the expected trends
for the next 12 months. The consumer outlook is focused on mobile consumer
applications, and is accompanied by a companion study on the North American
enterprise mobile communications markets.
Table of Contents
1. NORTH AMERICAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2007 Overview
2008 Outlook
- Strong Performance of Mobile Data Services
- Overall Decrease in Subscriber Additions
- Growth of Off-portal Mobile Content and Services
- Rapid Adoption of Mobile Social Networking Services
- Mobile Banking and Mobile Payments
- Location-based and Location-enhanced Services
- Fixed-Mobile Substitution and Convergence
2. U.S. CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2007 Overview
2008 Outlook
- Increasing Coverage and Penetration of 3G Services
- Mobile WiMAX
- Continued Increase in Mobile Data Usage
- Slowing Subscriber Additions
- Ongoing Growth of Off-deck Services (and Verizon Wireless' Open Network
Strategy)
- Flat Rate Plans
- Mobile Advertising and Mobile Search
- Mobile Banking and Mobile Payments
- Mobile Social Networking
3. CANADIAN CONSUMER MOBILE COMMUNICATIONS OUTLOOK
Introduction and 2007 Overview
2008 Outlook
- Increasing Coverage and Penetration of 3G Services
- Strong Performance of Mobile Data Services
- Possible Entry of New Market Participants
- Mobile Search and Advertising and Mobile Social Networking
- Increase in the Uptake of Off-deck Mobile Content and Services
- Continued Strong Performance of Mobile Messaging
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