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市場調査レポート
カナダのIPTVサービス市場
Canadian IPTV Services Market
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Abstract
The major driver behind IPTV or “telco TV” in the Canadian market
is a response to cable operators' launching VoIP and creating a bundle of
video, data and voice services. Initially, the IPTV experience will be similar
to the broadcast TV experience in order to attract customers to an enhanced
experience and then over time, new applications will be introduced in an
evolutionary fashion. These applications will include increased
personalization and converged PC, TV and telephony applications.
Table of Contents
1. IPTV SERVICES MARKET
Summary of Major Findings
- 1. Introduction
- 2. Executive Summary
- 3. Measurements
- 4. Industry Challenges
- 5. Total Market Forecast
Market and Technology Trends
- 1. The iPod Generation Wants its Content
- 2. The User Experience is Key
- 3. When Microsoft Sneezes - Others Catch Cold
- 4. Middleware Manages IPTV
- 5. HDTV and DVRs to Spur IPTV Subscriptions
- 6. The Connected Home Will Include IPTV
- 7. Application Trends
- 8. Content is King
- 9. Marrying the PC to the TV
- 10. Fiber versus DSL versus Cable as Medium of Choice
- 11. Set-top Box Trends - MPEG-4 is on the Way
Market Drivers and Restraints
- 1. Market Drivers
- 2. Market Restraints
2. MARKET FORECAST AND COMPETITIVE ANALYSIS
Market Demand and Forecast
- 1. The Demand for IPTV Services
- 2. Demand Factors
Competitive Analysis
Service Provider Profiles and Strategies
Set-top Boxes
Set-top Box Profiles and Participant Strategies
- 1. Major Set-top Box Vendors
Recommendations
- 1. IPTV Deployment is not Easy
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