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ドイツにおける消費者向けモバイル/家電製品の延長保証・保険プログラム

Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Germany

発行 Finaccord Ltd.
出版日 ページ情報 英文 67 pages
価格
ドイツにおける消費者向けモバイル/家電製品の延長保証・保険プログラム Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Germany
出版日: 2011年07月01日 ページ情報: 英文 67 pages
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概要

当レポートでは、ドイツにおける消費者向けモバイル/家電製品の延長保証・保険プログラムの市場について調査分析し、メーカー/販売店によるプログラムの動向、リスクカバレッジ、流通ルート、2014年までの市場予測などを提供して、概略以下の構成でお届けいたします。

エグゼクティブサマリー

第1章 イントロダクション

第2章 白物家電

  • イントロダクション
  • 基本的な市場価値・量
  • メーカーによる延長保証・保険プログラム
  • 販売店による延長保証・保険プログラム
  • すべての延長保証・保険プログラムのリスクカバレッジ
  • 独立系の流通ルート
  • 延長保証・保険の市場価値
  • 2014年までの市場予測

第3章 ブラウン家電

  • イントロダクション
  • 基本的な市場価値・量
  • メーカーによる延長保証・保険プログラム
  • 販売店による延長保証・保険プログラム
  • すべての延長保証・保険プログラムのリスクカバレッジ
  • 独立系の流通ルート
  • 延長保証・保険の市場価値
  • 2014年までの市場予測

第4章 グレー家電

  • イントロダクション
  • 基本的な市場価値・量
  • メーカーによる延長保証・保険プログラム
  • 販売店による延長保証・保険プログラム
  • すべての延長保証・保険プログラムのリスクカバレッジ
  • 独立系の流通ルート
  • 延長保証・保険の市場価値
  • 2014年までの市場予測

第5章 モバイルガジェット

  • イントロダクション
  • 基本的な市場価値・量
  • メーカーによるモバイルガジェット保険プログラム
  • 販売店によるモバイルガジェット保険プログラム
  • すべてのモバイルガジェット保険プログラムのリスクカバレッジ
  • 独立系の流通ルート
  • モバイルガジェット保険の市場価値
  • 2014年までの市場予測

第6章 携帯電話

  • イントロダクション
  • 基本的な市場価値・量
  • メーカーによる携帯電話保険プログラム
  • 販売店による携帯電話保険プログラム
  • すべての携帯電話保険プログラムのリスクカバレッジ
  • 独立系の流通ルート
  • 携帯電話保険の市場価値
  • 2014年までの市場予測

図表

目次

Abstract

This report titled Extended Warranties and Insurance for Mobile and Non-Mobile Consumer Products in Germany is about the market for extended warranties and insurance sold in conjunction with white goods, brown goods, grey goods, mobile gadgets and mobile telephones in Germany. The study draws on extensive primary and secondary research covering 141 organisations involved in the production and distribution of mobile and non-mobile consumer products including manufacturers, mainstream mobile network operators, mobile virtual network operators (MVNOs), specialised retailers of consumer electronics, supermarkets and other types of retailer (namely, department stores, DIY outlets, speciality retailers and variety retailers). Hence, it provides a comprehensive overview of this activity across Germany. Key features of this publication include: - quantification of the market size for extended warranties and insurance linked to mobile and non-mobile consumer products: how much is the market likely to be worth in Germany, and how does it segment between white goods, brown goods, grey goods, mobile gadgets and mobile telephones? - analysis of extended warranty underwriters and brokers that have established scheme relationships with manufacturers and retailers of white goods, brown goods, grey goods, mobile gadgets and mobile telephones, including their unweighted share of partnerships; - consideration of the potential for cross-selling stand-alone extended warranty and insurance policies through independent channels that are separate from either manufacturers or retailers: does an emerging market exist for this form of distribution in Germany? - forecasts for the market size for extended warranties and insurance linked to mobile and non-mobile consumer products up to 2014: assuming no significant changes in the number of manufacturer and retailer schemes, what factors will cause this sector to grow or decline in the next few years?

Table of Contents

0.0 EXECUTIVE SUMMARY

1.0 INTRODUCTION

  • What is this report about?
  • Rationale
    • Most published data focuses disproportionately on the underlying consumer product markets ignoring the fact that manufacturers and retailers can make large profits from insurance schemes
    • Evolving distribution channels both favour and compromise extended warranty provision
  • Methodology
    • Manufacturer and retailer survey
    • The survey extends to 141 manufacturers and retailers of mobile and non-mobile consumer products
    • Market data
  • Definitions
    • Extended warranties and insurance
      • Extended warranties and insurance linked to consumer products come in a variety of formats and are frequently marketed to consumers under alternative titles
    • Operating models
  • PartnerBASE™
  • Finaccord

2.0 WHITE GOODS

  • Introduction
  • Underlying market value and volume.
    • The volume of sales of white goods experienced steady growth between 2006 and 2010
  • Manufacturer schemes for extended warranties and insurance
    • Domestic & General and Wertgarantie both possess partnerships with manufacturers in Germany
  • Retailer schemes for extended warranties and insurance
    • Exactly a half of the major retailers surveyed have introduced an extended warranty scheme
    • Having previously acted as a tied agent for AXA, assona now operates as a broker
    • Domestic & General laid claim to a portfolio of 1.8 million contracts in Germany by March 2011
    • ERGO Direkt started an affinity partnership with Amazon in April 2011
    • SPB Garant possesses co-operation agreements with around 10,000 retailer outlets in Germany
    • Wertgarantie grew its revenues by more than 10% during 2010
  • Risk coverage of all schemes for extended warranties and insurance
    • Most schemes provide cover for mechanical or technical breakdown only
  • Independent distribution channels
    • AXA underwrites stand-alone extended warranties that are marketed through an independent website
  • Market value for extended warranties and insurance
  • Market forecasts to 2014
    • The white goods market is expected to continue its modest growth trajectory up to 2014
    • which will also help the extended warranty market to increase in value

3.0 BROWN GOODS

  • Introduction
  • Underlying market value and volume.
    • The value of sales of brown goods was almost a quarter higher in 2010 than in 2006
  • Manufacturer schemes for extended warranties and insurance
    • A substantial minority of manufacturers operate their own extended warranty programs
  • Retailer schemes for extended warranties and insurance
    • There are several competitors to Domestic & General and Wertgarantie in Germany
  • Risk coverage of all schemes for extended warranties and insurance
    • Most schemes provide cover for mechanical or technical breakdown only
  • Independent distribution channels
    • Distribution is not limited to manufacturers and retailers of brown goods
  • Market value for extended warranties and insurance
  • Market forecasts to 2014
    • The brown goods market is forecast to remain virtually static in value terms between 2010 and 2014
    • while the value of the extended warranty market will register a modest increase

4.0 GREY GOODS

  • Introduction
  • Underlying market value and volume.
    • The volume of sales grew significantly between 2006 and 2010
  • Manufacturer schemes for extended warranties and insurance
    • More than a half of manufacturers surveyed operate their own extended warranty program
  • Retailer schemes for extended warranties and insurance
    • In terms of its number of relationships with major retailers, Domestic & General is the market leader
  • Risk coverage of all schemes for extended warranties and insurance
    • 12 schemes provide cover for accidental damage in addition to mechanical or technical breakdown
  • Independent distribution channels
    • Consumers in Germany can take out stand-alone extended warranties via a number of websites
  • Market value for extended warranties and insurance
  • Market forecasts to 2014
    • The value of the grey goods market is forecast to have slipped further by 2014
    • with the value of related extended warranties and insurance also falling back

5.0 MOBILE GADGETS

  • Introduction
  • Underlying market value and volume.
    • Sales of mobile gadgets have experienced strong growth both in terms of volumes and values
  • Manufacturer schemes for mobile gadget insurance
    • Close to half of all manufacturers in Germany offer mobile gadget policies to their customers
  • Retailer schemes for mobile gadget insurance
    • More than half of all retailers of mobile gadgets in Germany sell associated insurance
  • Risk coverage of all schemes for mobile gadget insurance
    • Cover for technical breakdown is the most common feature of mobile gadget insurance
  • Independent distribution channels
    • Consumers in Germany can take out stand-alone extended warranties via a number of websites
  • Market value for mobile gadget insurance
  • Market forecasts to 2014
    • The value of the mobile gadget market is forecast to have expanded further by 2014
    • boosting growth in the market for mobile gadget insurance

6.0 MOBILE TELEPHONES

  • Introduction
  • Underlying market volumes
    • Mobile telephone subscriptions per capita increased by almost one third between 2006 and 2010
  • pushing up the number of individuals with a mobile telephone to around 74.5 million
  • Manufacturer schemes for mobile telephone insurance
  • Retailer schemes for mobile telephone insurance
    • Retailers use a variety of operating models for mobile telephone insurance in Germany
  • Risk coverage of all schemes for mobile telephone insurance
    • Mobile telephone insurance policies in Germany may provide cover for a variety of risks
  • Independent distribution channels
    • European Warranty Partners is one of two providers of stand-alone mobile telephone cover in Germany
  • Market value for mobile telephone insurance
  • Market forecasts to 2014
    • The number of mobile telephone subscriptions in Germany is forecast to rise further
    • although the number of individuals owning mobile phones is unlikely to increase
    • Growth in the market for mobile telephone insurance will be driven mainly by higher prices

LIST OF GRAPHICS / TABLES

0.0 EXECUTIVE SUMMARY

  • Approximate market value for extended warranties and insurance linked to mobile and non-mobile consumer products in Germany, 2010 and 2014 (forecast)

1.0 INTRODUCTION

  • Organisations researched segmented by type

2.0 WHITE GOODS

  • Value and volume of sales of white goods in Germany, 2006 and 2010
  • Manufacturer schemes for extended warranties and insurance linked to white goods in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Retailer schemes for extended warranties and insurance linked to white goods in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Risk coverage of all schemes for extended warranties and insurance linked to white goods in Germany, 2011
  • Approximate market value for extended warranties and insurance linked to white goods in Germany, 2010
  • Value and volume of sales of white goods in Germany, 2010 and 2014 (forecast)
  • Forecast market value for extended warranties and insurance linked to white goods in Germany, 2014

3.0 BROWN GOODS

  • Value and volume of sales of brown goods in Germany, 2006 and 2010
  • Manufacturer schemes for extended warranties and insurance linked to brown goods in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Retailer schemes for extended warranties and insurance linked to brown goods in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Risk coverage of all schemes for extended warranties and insurance linked to brown goods in Germany, 2011
  • Approximate market value for extended warranties and insurance linked to brown goods in Germany, 2010
  • Value and volume of sales of brown goods in Germany, 2010 and 2014 (forecast)
  • Forecast market value for extended warranties and insurance linked to brown goods in Germany, 2014

4.0 GREY GOODS

  • Value and volume of sales of grey goods in Germany, 2006 and 2010
  • Manufacturer schemes for extended warranties and insurance linked to grey goods in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Retailer schemes for extended warranties and insurance linked to grey goods in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Risk coverage of all schemes for extended warranties and insurance linked to grey goods in Germany, 2011
  • Approximate market value for extended warranties and insurance linked to grey goods in Germany, 2010
  • Value and volume of sales of grey goods in Germany, 2010 and 2014 (forecast)
  • Forecast market value for extended warranties and insurance linked to grey goods in Germany, 2014

5.0 MOBILE GADGETS

  • Value and volume of sales of mobile gadgets in Germany, 2006 and 2010
  • Manufacturer schemes for mobile gadget insurance in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Retailer schemes for mobile gadget insurance in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Risk coverage of all schemes for mobile gadget insurance in Germany, 2011
  • Approximate market value for mobile gadget insurance in Germany, 2010
  • Value and volume of sales of mobile gadgets in Germany, 2010 and 2014 (forecast)
  • Forecast market value for mobile gadget insurance in Germany, 2014

6.0 MOBILE TELEPHONES

  • Volume of mobile telephone subscriptions and subscriptions per capita in Germany, 2006 and 2010
  • Number of individuals owning a mobile telephone in Germany and their weighting within the total population, 2006 and 2010
  • Manufacturer schemes for mobile telephone insurance in Germany: provision rates and operating models, 2011
  • Retailer schemes for mobile telephone insurance in Germany: provision rates, operating models and provider share of non-captive partnerships, 2011
  • Risk coverage of all schemes for mobile telephone insurance in Germany, 2011
  • Approximate market value and policies in force for mobile telephone insurance in Germany, 2010
  • Volume of mobile telephone subscriptions and subscriptions per capita in Germany, 2010 and 2014 (forecast)
  • Number of individuals owning a mobile telephone in Germany and their weighting within the total population, 2010 and 2014 (forecast)
  • Forecast market value and policies in force for mobile telephone insurance in Germany, 2014
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