Abstract
Value demand to rise 10.1% annually through 2012
Value demand for countertops in China is expected to advance 10.1 percent per
year to 44 billion yuan in 2012. Gains will be fueled by an ongoing shift in
the overall product mix toward more expensive countertop materials,
particularly solid surface and engineered stone. However, the competitive
environment is expected to restrict price gains in all countertop material
segments. Solid surface countertops account for four-fifths of total
countertop sales value, benefiting from high volume demand and average price
per square meter far above traditional tile or natural stone types.
In volume terms, demand for residential kitchen and bathroom countertops in
China is forecast to increase 4.6 percent annually to more than 82 million
square meters in 2012. Continuing growth in new housing completions, rising
improvement and repair expenditures, an expanding average kitchen floor space
in new residential structures, and a greater penetration of countertops in
bathrooms will spur further sales gains. Rising personal income levels across
the country will also support demand.
Solid surface countertops to grow sharply
Solid surface countertops have seen remarkable sales growth since their
introduction to the Chinese marketplace in the early 2000s, and now account
for 48 percent of the overall residential countertop market. Demand for solid
surface countertops is expected to exceed 47 million square meters in 2012,
equivalent to 57 percent of the total countertop market. Gains will be spurred
by the material' s durability, renewability, attractive appearance and minimal
maintenance requirements, as well as its expanding availability. The small
engineered stone segment will post the fastest growth, reaching 2.1 million
square meters in 2012. Demand will be supported by continued consumer interest
in engineered stone for both its outstanding aesthetics and performance.
Kitchen countertops to remain dominant
Kitchen countertops will remain dominant over bathroom applications. Advances
will be supported by the increasing average size of kitchens and further
penetration of countertops in rural housing. However, demand for bathroom
countertops is expected to grow faster than that for kitchen countertops,
largely due to an increase in the penetration rate of countertops in bathrooms
in China from its current low level.
Remodeling demand to be stronger than new countertop demand through 2012
New demand will account for 70 percent of residential countertop demand in
China in 2012, resulting from increases in new housing completions, and growth
in the average size of kitchens and bathrooms in new structures. However,
remodeling demand for countertops will see stronger growth than new demand
through 2012. The aging of the existing housing stock, together with
increasing personal income levels, will help to spur remodeling construction
outlays, and hence associated demand for countertops.
The Central-East will remain the largest regional market for residential
countertops in China, accounting for nearly half of total demand in 2012.
Advances will be supported by its more advanced building construction markets,
triggered by higher disposable income levels and a large population base in
the region.
Study coverage
Residential Kitchen & Bathroom Countertops in China, a new 231-page Freedonia
industry study presents historical demand data plus forecasts (2012, 2017) by
surface material, product, market and Chinese region. The study also examines
market environment forces, details market share and profiles 28 industry
competitors.
Table of Contents
INTRODUCTION
I. EXECUTIVE SUMMARY
II. MARKET ENVIRONMENT
- General
- Macroeconomic Environment
- Recent Economic Performance
- Economic Outlook
- Demographic Overview
- Population
- Urbanization
- Households
- Residential Building Construction
- New Housing
- Single Family
- Multiple Family
- Improvements & Repairs
- Housing Stock
- Living Space
- Consumer Trends
- Personal Income & Expenditures
- Consumer Financing
- Regulatory Considerations
- Pricing Trends
- Engineered Stone
- Solid Surface
- Laminates
- Natural Stone
- Tile
- Installation Costs
- World Market
- Asia/Pacific
- North America
- Western Europe
- Rest of World
- Foreign Trade
III. SURFACE MATERIALS
- General
- Value Outlook
- Volume Outlook
- Solid Surface
- Characteristics
- Suppliers & Fabricators
- Natural Stone
- Tile
- Porcelain
- Ceramic & Other
- Laminates
- Characteristics
- Suppliers & Fabricators
- Engineered Stone
- Characteristics
- Suppliers & Fabricators
- Other Materials
- Fiberglass
- Stainless Steel
- Wood
- Other
IV. PRODUCTS
- General
- Value Outlook
- Volume Outlook
- Kitchen Countertops
- Bathroom Countertops
V. MARKETS
- General
- New Construction
- Single Family
- Multiple Family
- Remodeling
- Single Family
- Multiple Family
VI. REGIONAL TRENDS
- General
- Regional Demographic & Economic Trends
- Population Patterns
- Economic Outlook
- Residential Construction Expenditures
- Consumer Trends
- Disposable Income
- Consumer Spending
- Regional Demand for Countertops
- Central-North
- Overview
- Countertop Demand
- Northeast
- Overview
- Countertop Demand
- Central-East
- Overview
- Countertop Demand
- Central-South
- Overview
- Countertop Demand
- Southwest
- Overview
- Countertop Demand
- Northwest
- Overview
- Countertop Demand
VII. INDUSTRY STRUCTURE
- General
- Industry Composition
- Market Share
- Competitive Strategies
- Research & Development
- Manufacturing
- Distribution
- Marketing
- Cooperative Agreements
- Foreign Participation in China
- Legal & Regulatory Issues
- Joint Ventures
- Wholly Owned Foreign Enterprises
- Representative Offices
COMPANY PROFILES
- Beijing Kangjie Home Furniture Company Limited
- Beijing Kebao & Boloni Kitchen & Bathroom Furniture Company, see Boloni
Home Products Beijing
- Best Floor Shanghai Company Limited
- Boloni Home Products Beijing Limited
- Cheil Industries Incorporated
- Cosentino SA
- DuPont (EI) de Nemours
- Fletcher Building Limited
- Formica Corporation, see Fletcher Building Limited
- Foshan Gaoming Jinshi Chemical Industry Company
- Foshan Quartz Aristocrat Building Material Company
- Fritz Egger GmbH & Company
- Guangzhou Baoliya Complex Material Company Limited
- Guangzhou Gelandi Polymer Material Company Limited
- Guangzhou Owell Decoration Material Company, see GZ European Kitchen
Enterprise Company Limited
- GZ European Kitchen Enterprise Company Limited
- Haier Group Company
- Hanwha Group
- Huapeng Meyate Decoration Material Company Limited
- Huaxun Industry Company Limited
- Illinois Tool Works Incorporated
- Jiangsu Huiyu New Materials Company Limited
- Kaiping Fuliya Composite Material Company Limited
- Kuraray Company Limited
- LG Chem Limited
- Opal Industrial Company Limited
- O' Riordan Building Materials Manufacture Company
- Polystone Zhuhai Company Limited
- Shanghai Eastkin Building Materials Company Limited
- Shanghai Kanger Furniture & Building Materials Company
- Wilsonart International, see Illinois Tool Works
- Wuxi Meganite Building Material Company Limited
- Other Companies Mentioned in the Study
LIST OF TABLES
SECTION I -- EXECUTIVE SUMMARY
SECTION II -- MARKET ENVIRONMENT
- 1 Gross Domestic Product of China 11
- 2 Population of China 13
- 3 Households in China by Region 16
- 4 Residential Building Construction Expenditures in China 19
- 5 New Housing Construction in China 21
- 6 Residential Building Improvement & Repair Expenditures in China 24
- 7 Housing Stock in China by Type & Ownership 27
- 8 Personal Income & Expenditures in China 30
- 9 Consumer Financing Environment in China, 1997-2007 33
- 10 Countertop Pricing Trends in China 37
SECTION III -- SURFACE MATERIALS
- 1 Countertop Demand in China by Material in Value Terms 54
- 2 Countertop Demand in China by Material in Volume Terms 57
- 3 Solid Surface Countertop Demand in China 61
- 4 Natural Stone Countertop Demand in China 68
- 5 Tile Countertop Demand in China 75
- 6 Laminate Countertop Demand in China 80
- 7 Engineered Stone Countertop Demand in China 84
- 8 Other Materials Countertop Demand in China 88
SECTION IV -- PRODUCTS
- 1 Countertop Demand by Product in China 94
- 2 Kitchen Countertop Demand by Market in China 99
- 3 New Kitchen Countertop Demand in China 101
- 4 Remodeling Kitchen Countertop Demand in China 104
- 5 Bathroom Countertop Demand by Market in China 106
- 6 New Bathroom Countertop Demand in China 108
- 7 Remodeling Bathroom Countertop Demand in China 110
SECTION V -- MARKETS
- 1 Countertop Demand in China by Market 113
- 2 New Countertop Demand in China 115
- 3 New Single Family Housing Countertop Demand in China 118
- 4 New Multiple Family Housing Countertop Demand in China 120
- 5 Remodeling Countertop Demand in China 122
- 6 Remodeling Single Family Housing Countertop Demand in China 124
- 7 Remodeling Multiple Family Housing Countertop Demand in China 126
SECTION VI -- REGIONAL TRENDS
- 1 Population of China by Region 132
- 2 Gross Domestic Product of China by Region 134
- 3 Residential Building Construction Expenditures in China by Region 136
- 4 Disposable Personal Income in China by Region 138
- 5 Personal Consumption Expenditures in China by Region 139
- 6 Countertop Demand in China by Region 141
- 7 Central-North Region of China: Countertop Demand 146
- 8 Northeast Region of China: Countertop Demand 151
- 9 Central-East Region of China: Countertop Demand 155
- 10 Central-South Region of China: Countertop Demand 159
- 11 Southwest Region of China: Countertop Demand 163
- 12 Northwest Region of China: Countertop Demand 167
SECTION VII -- INDUSTRY STRUCTURE
- 1 Countertop Related Sales by Company in China, 2007 172
- 2 Selected Cooperative Agreements 184
LIST OF CHARTS
SECTION II -- MARKET ENVIRONMENT
- 1 Population of China by Age, 1997-2017 14
- 2 Residential Building Construction Expenditures in China, 1997 - 2017 20
SECTION III -- SURFACE MATERIALS
- 1 Countertop Demand in China by Material in Value Terms, 2007 55
- 2 Countertop Demand in China by Material in Volume Terms, 2007 58
SECTION V -- MARKETS
- 1 Countertop Demand in China by Market, 1997-2017 113
SECTION VI -- REGIONAL TRENDS
- 1 Countertop Demand in China by Region, 2007 142
- 2 Central-North Region of China 144
- 3 Northeast Region of China 149
- 4 Central-East Region of China 153
- 5 Central-South Region of China 157
- 6 Southwest Region of China 161
- 7 Northwest Region of China 165
SECTION VII -- INDUSTRY STRUCTURE
- 1 Countertop Materials Market Share, 2007 174
