Product Code: ADCN
Total volume sales of alcoholic drinks in China turned to decline in 2022, as although the off-trade experienced low single-digit volume growth, the on-trade experienced a double-digit volume decline due to the far-reaching consequences of the COVID-19 lockdowns. Consumption had already diminished in 2020 due to the first wave of COVID-19, but after a small rebound in 2021, consumption was again hindered by the restrictions imposed on the operating hours of catering establishments in 2022. Despi...
Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.
Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
TABLE OF CONTENTS
List Of Contents And Tables
EXECUTIVE SUMMARY
- Alcoholic drinks in 2022: The big picture
- 2022 key trends
- Competitive landscape
- Retailing developments
- On-trade vs off-trade split
- What next for alcoholic drinks?
MARKET BACKGROUND
- Legislation
- Legal purchasing age and legal drinking age
- Drink driving
- Advertising
- Smoking ban
- Opening hours
- On-trade establishments
- Table 1 Number of On-trade Establishments by Type 2016-2022
TAXATION AND DUTY LEVIES
- Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022
OPERATING ENVIRONMENT
- Contraband/parallel trade
- Duty free
- Cross-border/private imports
KEY NEW PRODUCT LAUNCHES
MARKET INDICATORS
- Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022
MARKET DATA
- Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
- Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
- Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
- Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
- Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
- Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
- Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
- Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
- Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
- Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
- Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
- Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
- Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
- Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
- Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027
DISCLAIMER
SOURCES
- Summary 2 Research Sources
BEER IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Spread of Omicron drives a decline in total volume sales of beer
- Leading companies maintain their positions
- Premiumisation of beer continues during the pandemic
PROSPECTS AND OPPORTUNITIES
- Brewery-restaurant collaborations may support growth of beer after the pandemic
- Potential for the growth of craft beer
- Future of non alcoholic beer in China yet to be determined
CATEGORY BACKGROUND
- Lager price band methodology
- Summary 3 Lager by Price Band 2022
- Table 18 Number of Breweries 2017-2022
CATEGORY DATA
- Table 19 Sales of Beer by Category: Total Volume 2017-2022
- Table 20 Sales of Beer by Category: Total Value 2017-2022
- Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
- Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
- Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
- Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
- Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 27 Sales of Beer by Craft vs Standard 2017-2022
- Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
- Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
- Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
- Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
- Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
- Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
- Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027
WINE IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- COVID-19 lockdowns and lower imports lead to decline in wine consumption
- Domestic wine brands navigate challenges in 2022
PROSPECTS AND OPPORTUNITIES
- The prospect of partial recovery of Australian imported wine in the Chinese market
- Sparkling wine expected to grow in popularity in restaurants
- Flavours and regional characteristics of traditional Chinese rice wine will attract consumers
CATEGORY DATA
- Table 35 Sales of Wine by Category: Total Volume 2017-2022
- Table 36 Sales of Wine by Category: Total Value 2017-2022
- Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
- Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
- Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
- Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
- Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
- Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
- Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
- Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
- Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
- Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
- Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
- Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
- Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
- Table 59 Forecast Sales of Wine by Category: Total Volume 2022-2027
- Table 60 Forecast Sales of Wine by Category: Total Value 2022-2027
- Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
- Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027
SPIRITS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Home drinking during lockdowns propels off-trade growth for some categories
- Pandemic results in a decline in volume sales and high inventory level for Chinese spirits
- Challenge from the deceleration of growth for single malt Scotch whisky
PROSPECTS AND OPPORTUNITIES
- Japanese whisky set to become a core category contributing to growth in spirits
- Economy Chinese spirits expected to shrink in volume terms, while the premium segment will grow
- Expanding opportunities and promising prospects for brandy and cognac
CATEGORY BACKGROUND
- Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
- Summary 4 Benchmark Brands 2022
CATEGORY DATA
- Table 63 Sales of Spirits by Category: Total Volume 2017-2022
- Table 64 Sales of Spirits by Category: Total Value 2017-2022
- Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
- Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
- Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
- Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
- Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
- Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
- Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
- Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
- Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
- Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
- Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
- Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
- Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
- Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
- Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
- Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027
CIDER/PERRY IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Cider/perry grows in 2022 due to shifting consumer habits and pandemic influences
- Multinationals still dominate cider, with national brands untapped in 2022
PROSPECTS AND OPPORTUNITIES
- Mindful drinking is captivating millennials, and generation Z of legal purchasing age
- Chinese cider expected to rise, with indigenous distilleries and innovative players
CATEGORY DATA
- Table 84 Sales of Cider/Perry: Total Volume 2017-2022
- Table 85 Sales of Cider/Perry: Total Value 2017-2022
- Table 86 Sales of Cider/Perry: % Total Volume Growth 2017-2022
- Table 87 Sales of Cider/Perry: % Total Value Growth 2017-2022
- Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
- Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
- Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
- Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
- Table 95 Forecast Sales of Cider/Perry: Total Volume 2022-2027
- Table 96 Forecast Sales of Cider/Perry: Total Value 2022-2027
- Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
- Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027
RTDS IN CHINA
KEY DATA FINDINGS
2022 DEVELOPMENTS
- Resilient off-trade channel amidst the pandemic, but challenges persist for on-trade
- Overseas brands of RTDs fervently compete to attract consumers' attention
PROSPECTS AND OPPORTUNITIES
- Hard seltzers expected to present an opportunity for expansion in RTDs
- Acceptance of low alcohol RTDs gains traction amongst Chinese consumers
CATEGORY DATA
- Table 99 Sales of RTDs by Category: Total Volume 2017-2022
- Table 100 Sales of RTDs by Category: Total Value 2017-2022
- Table 101 Sales of RTDs by Category: % Total Volume Growth 2017-2022
- Table 102 Sales of RTDs by Category: % Total Value Growth 2017-2022
- Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
- Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
- Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
- Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
- Table 107 GBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 108 NBO Company Shares of RTDs: % Total Volume 2018-2022
- Table 109 LBN Brand Shares of RTDs: % Total Volume 2019-2022
- Table 110 Forecast Sales of RTDs by Category: Total Volume 2022-2027
- Table 111 Forecast Sales of RTDs by Category: Total Value 2022-2027
- Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
- Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027