デフォルト表紙
市場調査レポート
商品コード
1305714

中国のアルコール飲料市場

Alcoholic Drinks in China

出版日: | 発行: Euromonitor International | ページ情報: 英文 74 Pages | 納期: 即日から翌営業日

価格
価格表記: USDを日本円(税抜)に換算
本日の銀行送金レート: 1USD=150.28円
中国のアルコール飲料市場
出版日: 2023年07月05日
発行: Euromonitor International
ページ情報: 英文 74 Pages
納期: 即日から翌営業日
  • 全表示
  • 概要
  • 目次
概要

2022年、中国におけるアルコール飲料の総販売数量は減少に転じました。オフトレードは1桁台前半の伸びを示しましたが、オントレードはCOVID-19の締め付けの影響が広範囲に及んだため、2桁台の減少となっています。COVID-19第1波により、消費は2020年にすでに減少していましたが、2021年にわずかに回復した後、2022年にはケータリング施設の営業時間に制限が課され、再び消費が妨げられました。

当レポートでは、中国のアルコール飲料市場について調査し、2018年~2022年の最新小売販売データ、主要企業、主要ブランド、法律・流通・価格問題などの市場に影響を与える主要な要因など、包括的な情報を提供しています。

目次

目次と表のリスト

エグゼクティブサマリー

  • 2022年のアルコール飲料:全体像
  • 2022年の主要動向
  • 競合情勢
  • 小売業の発展
  • オントレードとオフトレードの分割
  • アルコール飲料で次に来るのは?

市場の背景

  • 法律
  • 法定購入年齢と法定飲酒年齢
  • 飲酒運転
  • 広告
  • 禁煙
  • 営業時間
  • 貿易施設

税金と関税

運営環境

  • 密輸・並行輸入
  • 免税
  • 越境・個人輸入

主要な新製品の発売

  • 見通し

市場指標

市場データ

免責事項

ソース

中国のビール

中国のワイン

中国のスピリッツ

中国のシードル/ペリー

中国のRTD

目次
Product Code: ADCN

Total volume sales of alcoholic drinks in China turned to decline in 2022, as although the off-trade experienced low single-digit volume growth, the on-trade experienced a double-digit volume decline due to the far-reaching consequences of the COVID-19 lockdowns. Consumption had already diminished in 2020 due to the first wave of COVID-19, but after a small rebound in 2021, consumption was again hindered by the restrictions imposed on the operating hours of catering establishments in 2022. Despi...

Euromonitor International's Alcoholic Drinks in China report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2018-2022), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

TABLE OF CONTENTS

List Of Contents And Tables

EXECUTIVE SUMMARY

  • Alcoholic drinks in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • On-trade vs off-trade split
  • What next for alcoholic drinks?

MARKET BACKGROUND

  • Legislation
  • Legal purchasing age and legal drinking age
  • Drink driving
  • Advertising
  • Smoking ban
  • Opening hours
  • On-trade establishments
  • Table 1 Number of On-trade Establishments by Type 2016-2022

TAXATION AND DUTY LEVIES

  • Summary 1 Taxation and Duty Levies on Alcoholic Drinks 2022

OPERATING ENVIRONMENT

  • Contraband/parallel trade
  • Duty free
  • Cross-border/private imports

KEY NEW PRODUCT LAUNCHES

  • Outlook

MARKET INDICATORS

  • Table 2 Retail Consumer Expenditure on Alcoholic Drinks 2017-2022

MARKET DATA

  • Table 3 Sales of Alcoholic Drinks by Category: Total Volume 2017-2022
  • Table 4 Sales of Alcoholic Drinks by Category: Total Value 2017-2022
  • Table 5 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2017-2022
  • Table 6 Sales of Alcoholic Drinks by Category: % Total Value Growth 2017-2022
  • Table 7 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2022
  • Table 8 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2022
  • Table 9 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2022
  • Table 10 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2022
  • Table 11 GBO Company Shares of Alcoholic Drinks: % Total Volume 2018-2022
  • Table 12 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2017-2022
  • Table 13 Distribution of Alcoholic Drinks by Format and by Category: % Off-trade Volume 2022
  • Table 14 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2022-2027
  • Table 15 Forecast Sales of Alcoholic Drinks by Category: Total Value 2022-2027
  • Table 16 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2022-2027
  • Table 17 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2022-2027

DISCLAIMER

SOURCES

  • Summary 2 Research Sources

BEER IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Spread of Omicron drives a decline in total volume sales of beer
  • Leading companies maintain their positions
  • Premiumisation of beer continues during the pandemic

PROSPECTS AND OPPORTUNITIES

  • Brewery-restaurant collaborations may support growth of beer after the pandemic
  • Potential for the growth of craft beer
  • Future of non alcoholic beer in China yet to be determined

CATEGORY BACKGROUND

  • Lager price band methodology
  • Summary 3 Lager by Price Band 2022
  • Table 18 Number of Breweries 2017-2022

CATEGORY DATA

  • Table 19 Sales of Beer by Category: Total Volume 2017-2022
  • Table 20 Sales of Beer by Category: Total Value 2017-2022
  • Table 21 Sales of Beer by Category: % Total Volume Growth 2017-2022
  • Table 22 Sales of Beer by Category: % Total Value Growth 2017-2022
  • Table 23 Sales of Beer by Off-trade vs On-trade: Volume 2017-2022
  • Table 24 Sales of Beer by Off-trade vs On-trade: Value 2017-2022
  • Table 25 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 26 Sales of Beer by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 27 Sales of Beer by Craft vs Standard 2017-2022
  • Table 28 GBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 29 NBO Company Shares of Beer: % Total Volume 2018-2022
  • Table 30 LBN Brand Shares of Beer: % Total Volume 2019-2022
  • Table 31 Forecast Sales of Beer by Category: Total Volume 2022-2027
  • Table 32 Forecast Sales of Beer by Category: Total Value 2022-2027
  • Table 33 Forecast Sales of Beer by Category: % Total Volume Growth 2022-2027
  • Table 34 Forecast Sales of Beer by Category: % Total Value Growth 2022-2027

WINE IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • COVID-19 lockdowns and lower imports lead to decline in wine consumption
  • Domestic wine brands navigate challenges in 2022

PROSPECTS AND OPPORTUNITIES

  • The prospect of partial recovery of Australian imported wine in the Chinese market
  • Sparkling wine expected to grow in popularity in restaurants
  • Flavours and regional characteristics of traditional Chinese rice wine will attract consumers

CATEGORY DATA

  • Table 35 Sales of Wine by Category: Total Volume 2017-2022
  • Table 36 Sales of Wine by Category: Total Value 2017-2022
  • Table 37 Sales of Wine by Category: % Total Volume Growth 2017-2022
  • Table 38 Sales of Wine by Category: % Total Value Growth 2017-2022
  • Table 39 Sales of Wine by Off-trade vs On-trade: Volume 2017-2022
  • Table 40 Sales of Wine by Off-trade vs On-trade: Value 2017-2022
  • Table 41 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 42 Sales of Wine by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 43 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 44 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 45 Sales of Still White Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 46 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2017-2022
  • Table 47 GBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 48 NBO Company Shares of Still Light Grape Wine: % Total Volume 2018-2022
  • Table 49 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2019-2022
  • Table 50 GBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 51 NBO Company Shares of Champagne: % Total Volume 2018-2022
  • Table 52 LBN Brand Shares of Champagne: % Total Volume 2019-2022
  • Table 53 GBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 54 NBO Company Shares of Other Sparkling Wine: % Total Volume 2018-2022
  • Table 55 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2019-2022
  • Table 56 GBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 57 NBO Company Shares of Non-grape Wine: % Total Volume 2018-2022
  • Table 58 LBN Brand Shares of Non-grape Wine: % Total Volume 2019-2022
  • Table 59 Forecast Sales of Wine by Category: Total Volume 2022-2027
  • Table 60 Forecast Sales of Wine by Category: Total Value 2022-2027
  • Table 61 Forecast Sales of Wine by Category: % Total Volume Growth 2022-2027
  • Table 62 Forecast Sales of Wine by Category: % Total Value Growth 2022-2027

SPIRITS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Home drinking during lockdowns propels off-trade growth for some categories
  • Pandemic results in a decline in volume sales and high inventory level for Chinese spirits
  • Challenge from the deceleration of growth for single malt Scotch whisky

PROSPECTS AND OPPORTUNITIES

  • Japanese whisky set to become a core category contributing to growth in spirits
  • Economy Chinese spirits expected to shrink in volume terms, while the premium segment will grow
  • Expanding opportunities and promising prospects for brandy and cognac

CATEGORY BACKGROUND

  • Vodka, gin, other blended Scotch whisky, dark rum and white rum price band methodology
  • Summary 4 Benchmark Brands 2022

CATEGORY DATA

  • Table 63 Sales of Spirits by Category: Total Volume 2017-2022
  • Table 64 Sales of Spirits by Category: Total Value 2017-2022
  • Table 65 Sales of Spirits by Category: % Total Volume Growth 2017-2022
  • Table 66 Sales of Spirits by Category: % Total Value Growth 2017-2022
  • Table 67 Sales of Spirits by Off-trade vs On-trade: Volume 2017-2022
  • Table 68 Sales of Spirits by Off-trade vs On-trade: Value 2017-2022
  • Table 69 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 70 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 71 Sales of Dark Rum by Price Platform: % Total Volume 2017-2022
  • Table 72 Sales of White Rum by Price Platform: % Total Volume 2017-2022
  • Table 73 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2017-2022
  • Table 74 Sales of English Gin by Price Platform: % Total Volume 2017-2022
  • Table 75 Sales of Vodka by Price Platform: % Total Volume 2017-2022
  • Table 76 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2017-2022
  • Table 77 GBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 78 NBO Company Shares of Spirits: % Total Volume 2018-2022
  • Table 79 LBN Brand Shares of Spirits: % Total Volume 2019-2022
  • Table 80 Forecast Sales of Spirits by Category: Total Volume 2022-2027
  • Table 81 Forecast Sales of Spirits by Category: Total Value 2022-2027
  • Table 82 Forecast Sales of Spirits by Category: % Total Volume Growth 2022-2027
  • Table 83 Forecast Sales of Spirits by Category: % Total Value Growth 2022-2027

CIDER/PERRY IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Cider/perry grows in 2022 due to shifting consumer habits and pandemic influences
  • Multinationals still dominate cider, with national brands untapped in 2022

PROSPECTS AND OPPORTUNITIES

  • Mindful drinking is captivating millennials, and generation Z of legal purchasing age
  • Chinese cider expected to rise, with indigenous distilleries and innovative players

CATEGORY DATA

  • Table 84 Sales of Cider/Perry: Total Volume 2017-2022
  • Table 85 Sales of Cider/Perry: Total Value 2017-2022
  • Table 86 Sales of Cider/Perry: % Total Volume Growth 2017-2022
  • Table 87 Sales of Cider/Perry: % Total Value Growth 2017-2022
  • Table 88 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2017-2022
  • Table 89 Sales of Cider/Perry by Off-trade vs On-trade: Value 2017-2022
  • Table 90 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 91 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 92 GBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 93 NBO Company Shares of Cider/Perry: % Total Volume 2018-2022
  • Table 94 LBN Brand Shares of Cider/Perry: % Total Volume 2019-2022
  • Table 95 Forecast Sales of Cider/Perry: Total Volume 2022-2027
  • Table 96 Forecast Sales of Cider/Perry: Total Value 2022-2027
  • Table 97 Forecast Sales of Cider/Perry: % Total Volume Growth 2022-2027
  • Table 98 Forecast Sales of Cider/Perry: % Total Value Growth 2022-2027

RTDS IN CHINA

KEY DATA FINDINGS

2022 DEVELOPMENTS

  • Resilient off-trade channel amidst the pandemic, but challenges persist for on-trade
  • Overseas brands of RTDs fervently compete to attract consumers' attention

PROSPECTS AND OPPORTUNITIES

  • Hard seltzers expected to present an opportunity for expansion in RTDs
  • Acceptance of low alcohol RTDs gains traction amongst Chinese consumers

CATEGORY DATA

  • Table 99 Sales of RTDs by Category: Total Volume 2017-2022
  • Table 100 Sales of RTDs by Category: Total Value 2017-2022
  • Table 101 Sales of RTDs by Category: % Total Volume Growth 2017-2022
  • Table 102 Sales of RTDs by Category: % Total Value Growth 2017-2022
  • Table 103 Sales of RTDs by Off-trade vs On-trade: Volume 2017-2022
  • Table 104 Sales of RTDs by Off-trade vs On-trade: Value 2017-2022
  • Table 105 Sales of RTDs by Off-trade vs On-trade: % Volume Growth 2017-2022
  • Table 106 Sales of RTDs by Off-trade vs On-trade: % Value Growth 2017-2022
  • Table 107 GBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 108 NBO Company Shares of RTDs: % Total Volume 2018-2022
  • Table 109 LBN Brand Shares of RTDs: % Total Volume 2019-2022
  • Table 110 Forecast Sales of RTDs by Category: Total Volume 2022-2027
  • Table 111 Forecast Sales of RTDs by Category: Total Value 2022-2027
  • Table 112 Forecast Sales of RTDs by Category: % Total Volume Growth 2022-2027
  • Table 113 Forecast Sales of RTDs by Category: % Total Value Growth 2022-2027