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市場調査レポート
ゲーム市場：世界のマーケティング戦略の成長による影響
Gaming: Implications of Growth for Global Marketing Strategies
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Abstract
- Gaming: Implications of Growth for Global Marketing Strategies.
- Gaming is losing its stigma as a disreputable or immoral business, and
becoming a more mainstream form of entertainment.
- Factors in this change include the commercialisation of major gaming
companies, deregulation, media interest and the growth of on-line gambling.
- This report examines the key trends in the market.
- Euromonitor International strategy briefings alert you to global trends
predicted to influence consumer markets.
- They offer insight to changing market conditions and the opportunities and
challenges you need to address to maintain a competitive advantage.
- Euromonitor International has over 30 years experience of publishing
market research reports, business reference books and online information
systems.
- With offices in London, Chicago, Singapore, Shanghai, Vilniuis, Dubai and
Cape Town and a network of over 600 analysts worldwide, Euromonitor
International has a unique capability to develop reliable information
resources to help drive informed strategic planning.
Table of Contents
- List of Contents and Tables
- Executive Summary
- Key Trends and Drivers
- Summary 1 Growth Drivers in the Gaming Market 2007
- The Gaming Market
- Chart 1 Casino Revenues in Major Markets 2006
- Gaming Consumers
- Summary 2 National Gaming Preferences 2007
- Company Developments
- Chart 2 World' s Major Gaming Companies by Revenues 2006-2007
- Outlook
- Summary 3 Opportunities and Challenges in the Gaming Industry to 2011
- Introduction
- Definitions
- Gaming Versus Gambling
- Types of Gaming
- Statistics
- The Gambling Consumer
- Market Drivers
- Economic Indicators
- Table 1 Average Annual Disposable Incomes by Country 2001/2006
- Changing Attitudes Towards Debt
- Table 2 Per Capita Value of Credit Card Transactions in Selected
Countries 2002/2007
- Internet Usage
- Chart 3 Growth in On-line Population in Top 15 On-line Countries January
2006-January 2007
- Chart 4 Top 15 Countries by Internet Users 2007
- Summary 4 On-line Versus Off-line Gaming 2007
- Mobile Phone Usage
- Table 3 Number of Mobile Phone Users by Country 2001-2006
- Influence of the Media
- Impact of Technology
- Key Trends and Developments
- Legislation and Deregulation
- Gaming and Tourism
- Table 4 Casino Revenues by Country 2001-2006
- Chart 5 Casinos as a % Total Tourist Attraction Revenues by Country 2006
- Trends in Casino Destinations
- Summary 5 Major Gaming Destinations 2007
- the Social Cost of Gambling
- Company Developments
- Overview of Companies
- Summary 6 Leading Gaming Companies 2007
- Company Strategies
- Summary 7 Key Mergers and Acquisitions 2005-2007
- Gaming in Major Markets
- Australia
- Chart 6 Australian Gambling Revenues By Type 2005
- Table 5 Leading Australian Casinos by Number of Visitors 2001-2005
- China
- 6.3 France
- Chart 7 French Gambling Expenditure By Type 2006
- Table 6 Leading Casinos by Revenue 2005
- Germany
- Japan
- Table 7 Gambling Habits in Japan 2006
- South Korea
- UK
- Table 8 Gambling Activities in the UK 1999/2007
- Table 9 Characteristics of Gamblers in the UK 2007
- Chart 8 UK Bingo Operators: Shares by Number of Outlets 2007
- Chart 9 UK Casino Operators by Number of Operating Licences August 2007
- US
- Table 10 Gross Gambling Revenues in the US 2001-2006
- Chart 10 Gambling Revenues by Type 2005
- Table 11 Leading Casino Markets in the US by Gross Revenue 2006
- Summary 8 Casino Gambling Consumers - Characteristics 2006
- Future Outlook
- Trends To Watch
- Implications for Future Gaming Company Strategies
- Market Forecasts
- Chart 11 Forecast Casino Revenues by Region 2006/2011
- Gaming World
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