• English
  • Korean
  • Chinese
市場調査レポート - 241066


Corporate Strategies in Direct Selling 2011

発行 Euromonitor International
出版日 ページ情報 英文 56 Pages
直接販売市場の企業戦略(2011年) Corporate Strategies in Direct Selling 2011
出版日: 2012年05月10日 ページ情報: 英文 56 Pages



  • イントロダクション
  • 世界の実績
  • 競合情勢
  • 新興市場戦略
  • 結論


  • ベビー/子供用品、入浴用品、カラー化粧品、デオドラント、脱毛剤、フレグランス、ヘアケア、大衆化粧品、男性用化粧品、口腔ケア、口腔ケア(電動歯ブラシを除く)、プレミアム化粧品、セット/キット、スキンケア、サンケア


  • 市場規模(推移と予測)
  • 企業シェア
  • ブランドシェア
  • 流通データ


Coty's offer to acquire Avon has rekindled interest in direct selling as a distribution channel raising questions about its profitability and prospects. Euromonitor International has examined the channel through a series of case studies of the leading direct sellers' strategies, focusing on emerging market penetration, flexible approach and product and sales model innovation.

Euromonitor International's Corporate Strategies in Direct Selling 2011 global briefing offers an insight into to the size and shape of the Beauty and Personal Care market and highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The report also explores developments in the premium vs mass/masstige segments, and the evolution of novel beauty concepts.

Product coverage: Baby and Child-specific Products, Bath and Shower, Colour Cosmetics, Deodorants, Depilatories, Fragrances, Hair Care, Mass Cosmetics, Men's Grooming, Oral Care, Oral Care Excl Power Toothbrushes, Premium Cosmetics, Sets/Kits, Skin Care, Sun Care.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Beauty and Personal Care market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Corporate Strategies in Direct Selling 2011

Euromonitor International

May 2012


Global Performance

Competitive Landscape

Emergin g Market Strategies

Emerging Market Strategies


Back to Top