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全ての消費者に、あらゆる機会に:世界の消費者向けフードサービス市場における企業戦略

Every Consumer, Every Occasion: Corporate Strategies in Consumer Foodservice

発行 Euromonitor International
出版日 ページ情報 英文 47 Pages
電子版即納可
価格
全ての消費者に、あらゆる機会に:世界の消費者向けフードサービス市場における企業戦略 Every Consumer, Every Occasion: Corporate Strategies in Consumer Foodservice
出版日: 2012年04月27日 ページ情報: 英文 47 Pages
概要

世界各国の消費者が価値に敏感となったために、世界のフードサービス市場は流動的な状態へと突入しました。世界の代表的なファーストフード・ブランドは現在も市場をリードしていますが、世界市場は市場シェア・分類・消費者部ループの観点で見て細分化が急速に進んでいます。

当レポートでは、世界の代表的なフードサービス企業が、急速に流動化する経営環境をどのように乗り切っているのかを調査し、その結果を概略以下の構成でお届けします。

イントロダクション

世界市場の実績

ケーススタディ

将来展望

目次

Description

Value-conscious global consumers have thrown the world of foodservice into a state of flux. While global fast food brands continue to lead the way, the world is fragmenting rapidly in terms of market share, categories and consumer groups. In this new report, Euromonitor International explores the ways the world's most successful operators have come to terms with an increasingly fluid operating environment.

Euromonitor International's Every Consumer, Every Occasion: Corporate Strategies in Consumer Foodservice global briefing offers an insight into to the size and shape of the Consumer Foodservice market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading operators and brands, offers strategic analysis of key factors influencing the operating environment - be they economic/lifestyle influences, new foodservice concepts, outlet locations, menu innovation or format development. The entire industry is considered, including both chained and independent operators. Forecasts illustrate how the market is set to change and what is the criteria for success.

Product coverage: Consumer Foodservice by Location, Consumer Foodservice by Type.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Foodservice market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Every Consumer, Every Occasion: Corporate Strategies in Consumer Foodservice

Euromonitor International

April 2012

introduction

Global performance

global performance

Case studies

Case Studies

Case STudies

The way forward

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