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市場調査レポート - 239159

世界のソフトドリンク市場における新製品開発(2011年)

Soft Drink New Product Innovations in 2011

発行 Euromonitor International
出版日 ページ情報 英文 fo Pages
価格
世界のソフトドリンク市場における新製品開発(2011年) Soft Drink New Product Innovations in 2011
出版日: 2012年04月19日 ページ情報: 英文 fo Pages
概要

当レポートでは、世界のソフトドリンク市場における製品開発動向について分析し、先進国での新規製品開発の試み(健康志向・異なるカテゴリーの組み合わせ・包装上の工夫など)や、新興市場国での既存製品の市場拡大の機会について調査・考察して、その結果を概略以下の構成でお届けします。

イントロダクション

全体的構造

先進国市場でのニッチ部門の開拓

発展途上国市場における機会

結論

目次

Description

The goal of this report is to look at recent new products to see what can be learned to guide future new product activity. In developed markets, health is one common theme for many soft drinks new products. Other areas of innovation are in creating products that combine the characteristics of two categories, and using packaging to create a product with unique benefits. There is a different set of opportunities for new products in developing markets than in developed markets.

Euromonitor International's Soft Drink New Product Innovations in 2011 global briefing offers an insight into to the size and shape of the Soft Drinks market, highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success. The analysis can focus on value and volume for both off trade and on trade.

Product coverage: Asian Speciality Drinks, Bottled Water, Carbonates, Concentrates, Fruit/Vegetable Juice, RTD Coffee, RTD Tea, Sports and Energy Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Soft Drinks market;

Pinpoint growth sectors and identify factors driving change;

Understand the competitive environment, the market's major players and leading brands;

Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Soft Drink New Product Innovations in 2011

Euromonitor International

April 2012

Introduction

The Big Picture

Finding Niches in Developed M arkets

Finding Niches in Developed Markets

Developing Market O pportunities

Developing Market Opportunities

Conclusion

Definitions

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