世界のビール販売高は、新興市場における力強い成長の結果、2011年は拡大をしましました。しかし、成熟市場は縮小を続けています。世界のビール販売高は、新興市場に促進され今後も成長が続く見込みですが、成熟市場は不活発さを示すため、企業は価値を最大化に目を向ける必要があります。
当レポートでは、世界のビール市場について分析し、ビール市場の概要、市場規模(実績・予測)、企業シェア、ブランドシェアおよび流通に関するデータ、競合環境の分析などを提供しており、主なケーススタディを含め、概略以下の構成でお届けします。
Description
Global beer volume continued to grow in 2011, thanks to strong growth in emerging markets, but mature beer markets continued to register declines. As beer volume growth is forecast to continue to be driven by developing markets, companies will need to focus on extending their geographic reach, whilst in sluggish mature markets they have to look to maximise value. This global briefing analyses how company strategies are evolving and what are the opportunities for beer companies in the future.
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Euromonitor International's Global Prospects for Beer Companies global briefing offers an insight into to the size and shape of the Alcoholic Drinks market in both the off-trade and the on-trade, it highlights buzz topics, emerging geographies, categories and trends as well as pressing industry issues and white spaces. It identifies the leading companies and brands by total volume, offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Alcoholic Drinks market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Global Prospects for Beer Companies
Euromonitor International
April 2012
Introduction
Market Overview
Competitive Landscape
Growth Prospects
Corporate Responses and Opportunities
Conclusions
