2012年の世界の小売業は、短期的には2011年と同様に、世界経済の不振や途上国市場・インターネット市場へのシフトなどの影響により不振状態が続くと見られています。しかし長期的には、新市場の開拓やmコマースの発達、スマートフォンの普及などにより回復の可能性が出てくる、とも考えられています。
当レポートでは、世界の小売業界の最新動向について調査し、地域別・部門別の詳細動向や今後の短期的・長期的見通しといった内容を盛り込んで、概略以下の構成でお届けします。
Description
In 2012 and in the short term, the retailing industry is likely to be driven by the continuing poor global economic outlook and its effect on consumer spending, the shift of growth to emerging markets and the transfer of an increasing number of purchases to the internet. 2011 saw a continuation of some of these trends, but the opening up of new markets, the emergence of m-commerce and rising penetration rates for smartphones are likely to make a number of these issues more important in future.
Euromonitor International's Retailing 2011: Positivity Has Returned, but Will It Continue in the Short Term? global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers' shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success.
Product coverage: Non-Store Retailing, Store-based Retailing.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market's major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
Euromonitor International has over 30 years experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape Town, Santiago and Sydney and a network of over 600 analysts worldwide, Euromonitor International has a unique capability to develop reliable information resources to help drive informed strategic planning.
Table of Contents
Retailing 2011: Positivity Has Returned, but Will It Continue in the Short Term?
Euromonitor International
February 2012
Introduction
Global Picture
Regional Overview
Channel Analysis
Focus on Internet Retailing
Competitive Overview
Outlook for Retailing in Short Term
