ブラジルのアルコール飲料市場

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Abstract

About this Report

This Euromonitor market report provides market trend and market growth analysis of the Alcoholic Drinks industry in Brazil. With this market report, you'll be able to explore in detail the changing shape and potential of the industry. You will now be able to plan and build strategy on real industry data and projections.

The Alcoholic Drinks in Brazil market research report includes:

• Analysis of key supply-side and demand trends
• Detailed segmentation of international and local products
• Historic volumes and values, company and brand market shares
• Five year forecasts of market trends and market growth
• Production, imports by origin, exports by destination
• Robust and transparent market research methodology, conducted in-country

Our market research reports answer questions such as:

• What is the market size of Alcoholic Drinks in Brazil?
• What are the major brands in Brazil?
• Have there been any alcoholic drinks legislative changes over the past 12 months?
• How is the alcoholic drinks industry affected by the recession?
• What is consumed more; beer, wine or spirits?
• What have been the key trends seen in new product developments?
• Do alcoholic drinks consumers want value for money or added value?

Why buy this report?

• Gain competitive intelligence about market leaders
• Track key industry trends, opportunities and threats
• Inform your marketing, brand, strategy and market development, sales and supply functions

This industry report originates from Passport, our Alcoholic Drinks market research database.

Each report is delivered with the following components:

• Report: PDF and Word
• Market statistics: Excel workbook

Sample Analysis

EXECUTIVE SUMMARY

Positive economic indicators and FIFA World Cup fuel sales in 2010

Alcoholic drinks experienced strong growth in 2010 driven by the good performance of all sectors, in particular beer, which accounts for some 87% of overall volume sales. Beer benefited from increasing disposable incomes among lower-income brackets and steady unemployment rates combined with the FIFA World Cup held in South Africa which boosted sales in June and July, a period of the year when demand is typically lower compared to the summer season.

Growing investments in premium alcoholic drinks

With improvement in the purchasing power of most Brazilians, growing demand for higher quality products was evident over the review period. As a result, alcoholic drinks manufacturers invested in expanding their portfolios with premium products such as Cervejarias Kaiser do Brasil which introduced Amstel Pulse (Netherlands), Birra Moretti (Italy), Edelweiss (Austria), Murphy's Irish Stout and Murphy's Irish Red (Ireland) in early 2010 and Cervejaria Petropolis, which partnered with a German brewery to produce and distribute Weltenburger beer locally. In addition, growing sales of premium brands such as Absolut, Wyborowa and Stolichnaya were evident in vodka, and Ypioca Gold and artisanal products in cachaca.

AmBev continues to grow in 2010

AmBev (Cia Brasileira de Bebidas) is the outright leader in alcoholic drinks due to its leading position in beer. The company has a wide portfolio of beer in the standard and premium segments and it continued to experience growth in 2010 despite the acquisition of Cervejarias Kaiser do Brasil by Heineken and strong investments of Schincariol Participacoes e Representacoes and Cervejaria Petropolis in expanding their portfolios with Devassa (Schincariol) and Petra and Weltenburger (Cervejaria Petropolis).

Shift to off-trade spurs sales in supermarkets/hypermarkets

The shift in consumption of alcoholic drinks from the on-trade to off-trade channels was very positive for supermarkets and hypermarkets which increased shelf space given over to alcoholic drinks, particularly beer. Additionally, investment by manufacturers in diversifying packaging sizes of beers such as 1-litre glass bottles, 473ml/269ml/210ml metal beverage cans and 5-litre kegs to cater to consumers' different needs also contributed to spur sales in grocery retailers.

Optimistic outlook for alcoholic drinks

Alcoholic drinks is expected to show significant growth over the forecast period as disposable incomes will continue to improve among socioeconomic groups C, D and E and unemployment rates will remain steady. Beer will continue to sustain growth of alcoholic drinks in the near future but it is estimated that wine, driven by still light grape wine and sparkling wine, and spirits such as whiskies and vodka will experience strong growth from 2010 to 2015 as Brazilian consumers expand their consumption habits in alcoholic drinks.

Table of Contents

Alcoholic Drinks in Brazil - Industry Overview

EXECUTIVE SUMMARY

• Positive economic indicators and FIFA World Cup fuel sales in 2010
• Growing investments in premium alcoholic drinks
• AmBev continues to grow in 2010
• Shift to off-trade spurs sales in supermarkets/hypermarkets
• Optimistic outlook for alcoholic drinks

KEY TRENDS AND DEVELOPMENTS

• Consumption of alcoholic drinks becomes more sophisticated in Brazil
• Northeast region is focus of investments by alcoholic drinks manufacturers
• Potential consumer in alcoholic drinks: women
• Key new product launches
• Summary 1 Key New Product Developments 2009-2010
• Specialist retailers
• Summary 2 Leading Specialist Retailers 2009
• Market merger and acquisition activity
• Summary 3 Merger and Acquisition Activity 2009-2010
• Summary 4 Speculated Merger and Acquisition Activity 2010-2011

MARKET BACKGROUND

• Legislation
• Table 1 Number of On-trade Establishments by Type 2005-2009

TAXATION AND DUTY LEVIES

• Summary 5 Taxation and Duty Levies on Alcoholic Drinks 2010
• Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Category 2010
• Table 3 Selling Margin of a Typical Beer Brand 2010
• Table 4 Selling Margin of a Typical Wine Brand 2010
• Table 5 Selling Margin of a Typical Spirits Brand 2010

OPERATING ENVIRONMENT

• Contraband/parallel trade

MARKET INDICATORS

• Table 6 Retail Consumer Expenditure on Alcoholic Drinks 2005-2010

MARKET DATA

• Table 7 Sales of Alcoholic Drinks by Category: Total Volume 2005-2010
• Table 8 Sales of Alcoholic Drinks by Category: Total Value 2005-2010
• Table 9 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2005-2010
• Table 10 Sales of Alcoholic Drinks by Category: % Total Value Growth 2005-2010
• Table 11 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Volume 2010
• Table 12 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: Value 2010
• Table 13 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Volume 2010
• Table 14 Sales of Alcoholic Drinks by Category by On-trade vs Off-trade Split: % Value 2010
• Table 15 Company Shares of Alcoholic Drinks by Global Brand Owner 2006-2010
• Table 16 Off-trade Sales of Alcoholic Drinks by Distribution Format: % Value Analysis 2005-2010
• Table 17 Off-trade Sales of Alcoholic Drinks by Category and Distribution Format: % Volume Analysis 2010
• Table 18 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2010-2015
• Table 19 Forecast Sales of Alcoholic Drinks by Category: Total Value 2010-2015
• Table 20 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2010-2015
• Table 21 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2010-2015

DEFINITIONS

• Published data comparisons
• Summary 6 Research Sources

Alcoholic Drinks in Brazil - Company Profiles

AmBev - Alcoholic Drinks - Brazil

• ST1RATEGIC DIRECTION
• vKEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 9 AmBev - Cia Brasileira de Bebidas: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 10 AmBev - Cia Brasileira de Bebidas: Competitive Position 2010

Cervejaria Petropolis SA - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 13 Cervejaria Petropolis SA: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 14 Cervejaria Petropolis SA: Competitive Position 2010

Cervejarias Kaiser Brasil SA - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 17 Cervejarias Kaiser Brasil SA: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 18 Cervejarias Kaiser Brasil SA: Competitive Position 2010

Cia Muller de Bebidas - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 21 Cia Muller de Bebidas: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 22 Cia Muller de Bebidas: Competitive Position 2010

Cooperativa Vinicula Aurora Ltda - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 25 Cooperativa Vinicola Aurora Ltda: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 26 Cooperativa Vinicola Aurora Ltda: Competitive Position 2010

Expand Group Brasil SA - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRIVATE LABEL
• COMPETITIVE POSITIONING

Schincariol Participacoes e Representacoes SA - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 31 Schincariol Participacoes e Representacoes SA: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 32 Schincariol Participacoes e Representacoes SA: Competitive Position 2010

Vinhos Salton SA Industria e Comercio - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 35 Vinhos Salton SA Industria e Comercio: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 36 Vinhos Salton SA Industria e Comercio: Competitive Position 2010

Viti Vinicola Cereser Ltda - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 38 Vitivinicola Cereser SA: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 39 Vitivinicola Cereser SA: Competitive Position 2010

Ypioca Agroindustrial Ltda - Alcoholic Drinks - Brazil

• STRATEGIC DIRECTION
• KEY FACTS
• COMPANY BACKGROUND
• PRODUCTION
• Summary 42 Ypioca Agroindustrial Ltda: Production Statistics 2010
• COMPETITIVE POSITIONING
• Summary 43 Ypioca Agroindustrial Ltda: Competitive Position 2010

Beer in Brazil - Category Analysis

HEADLINES

TRENDS

• With brand consolidation in standard beer and increasing sales of premium beer over the review period, manufacturers have been focusing investments on value-added products. Heineken, which acquired FEMSA's beer division including Cervejarias Kaiser do Brasil Ltda, saw robust growth of the Heineken brand in 2009 and it has plans to expand production in Brazil. AmBev (Cia Brasileira de Bebidas) continued to promote Bohemia in on-trade channels and educate consumers about choosing the appropriate beer to combine with specific dishes; in addition, the company has plans to introduce Budweiser to compete with Heineken. Cervejaria Petropolis also extended its portfolio of premium beer and introduced Weltenburger, a German beer that is now licensed to be produced locally.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

• AmBev (Cia Brasileira de Bebidas) remains the outright leader in beer, claiming some 66% of total volume sales in 2010. Strong AmBev sales is the result of the popularity of traditional brands such as Skol, Brahma and Antarctica, which account for the bulk of sales of the company in beer, in the standard segment. After recording robust growth in 2009 that contibuted to AmBev gaining back market share, the company experienced only a slight increase in market share in 2010 driven by investments in brand extensions such as Antarctica Sub-Zero in the southeast region, Brahma Fresh in the northeast region and Skol 360o in the state of Goias and the capital Brasilia.

PROSPECTS

• The acquisition of FEMSA Cerveza by Heineken in early 2010, including the Brazilian operation Cervejarias Kaiser Brasil, will intensify the competition in premium beer over the forecast period as the company has plans to increase production of Heineken in Brazil and strengthen its premium beer portfolio with imported brands (Amstel Pulse, Birra Moretti, Edelweiss, Murphy's Irish Stout and Murphy's Irish Red). Meanwhile, the other major leading player AmBev has also been investing in premium brands such as Bohemia, Stella Artois, Nortena and Patricia and it has plans to release Budweiser in the second half of 2010 to compete directly with Heineken and become one of the key brands in Brazil.

SECTOR BACKGROUND

• Lager price band methodology
• Summary 44 Lager by Price Band 2010

CATEGORY DATA

• Table 22 Number of Breweries 2005-2010
• Table 23 Sales of Beer by Category: Total Volume 2005-2010
• Table 24 Sales of Beer by Category: Total Value 2005-2010
• Table 25 Sales of Beer by Category: % Total Volume Growth 2005-2010
• Table 26 Sales of Beer by Category: % Total Value Growth 2005-2010
• Table 27 Sales of Beer by On-trade vs Off-trade Split: Volume 2005-2010
• Table 28 Sales of Beer by On-trade vs Off-trade Split: Value 2005-2010
• Table 29 Sales of Beer by On-trade vs Off-trade Split: % Volume Growth 2005-2010
• Table 30 Sales of Beer by On-trade vs Off-trade Split: % Value Growth 2005-2010
• Table 31 Beer: Production, Imports and Exports: Total Volume 2004-2009
• Table 32 Beer Exports by Country of Destination: Total Volume 2004-2009
• Table 33 Beer Exports by Country of Destination: Total Value 2004-2009
• Table 34 Beer Imports by Country of Origin: Total Volume 2004-2009
• Table 35 Beer Imports by Country of Origin: Total Value 2004-2009
• Table 36 Company Shares of Beer by National Brand Owner 2006-2010
• Table 37 Company Shares of Beer by Global Brand Owner 2006-2010
• Table 38 Brand Shares of Beer 2007-2010
• Table 39 Forecast Sales of Beer by Category: Total Volume 2010-2015
• Table 40 Forecast Sales of Beer by Category: Total Value 2010-2015
• Table 41 Forecast Sales of Beer by Category: % Total Volume Growth 2010-2015
• Table 42 Forecast Sales of Beer by Category: % Total Value Growth 2010-2015

Cider/Perry in Brazil - Category Analysis

HEADLINES

TRENDS

• Despite the financial crisis in September 2008, cider recorded good sales performance in 2009 and 2010. Rising disposable incomes in lower-income brackets, in particular socioeconomic groups D and E, improved consumer confidence as unemployment rates declined and the wider offer of credit contributed to consumers increasing spending on products considered superfluous, including during Christmas and New Year, when consumption of cider accounts for 90% of overall volume sales.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

• Vitivinicola Cereser SA remains the outright leader in cider, holding a 61% total volume share in 2010. The great success of the company is a result of wide distribution and the fact that consumers identify the Cereser brand as being synonymous with cider. In 2010, the company continued to invest in Cereser Zero, a non-alcoholic cider with 0% sugar, to target those consumers seeking a healthier option or not wanting to consume alcoholic drinks.

PROSPECTS

• Cider is expected to show slower growth rates between 2010 and 2015, with a CAGR of just over 1% in total volume terms, compared to the good performance experienced in 2009 and 2010. Increasing disposable incomes among socioeconomic groups D and E will contribute to consumers migrating to higher quality and refreshing beverages such as sparkling wine, still light grape wine, RTDs and even beer.

CATEGORY DATA

• Table 43 Sales of Cider/Perry: Total Volume 2005-2010
• Table 44 Sales of Cider/Perry: Total Value 2005-2010
• Table 45 Sales of Cider/Perry: % Total Volume Growth 2005-2010
• Table 46 Sales of Cider/Perry: % Total Value Growth 2005-2010
• Table 47 On-trade vs Off-trade Sales of Cider/Perry: Volume 2005-2010
• Table 48 On-trade vs Off-trade Sales of Cider/Perry: Value 2005-2010
• Table 49 On-trade vs Off-trade Sales of Cider/Perry: % Volume Growth 2005-2010
• Table 50 On-trade vs Off-trade Sales of Cider/Perry: % Value Growth 2005-2010
• Table 51 Cider/Perry Production, Imports and Exports: Total Volume 2004-2009
• Table 52 Company Shares of Cider/Perry by National Brand Owner 2006-2010
• Table 53 Company Shares of Cider/Perry by Global Brand Owner 2006-2010
• Table 54 Brand Shares of Cider/Perry 2007-2010
• Table 55 Forecast Sales of Cider/Perry: Total Volume 2010-2015
• Table 56 Forecast Sales of Cider/Perry: Total Value 2010-2015
• Table 57 Forecast Sales of Cider/Perry: % Total Volume Growth 2010-2015
• Table 58 Forecast Sales of Cider/Perry: % Total Value Growth 2010-2015

RTDs/High-Strength Premixes in Brazil - Category Analysis

HEADLINES

TRENDS

• RTD/high-strength premixes recorded 1% total volume growth in 2010. Sales continue to suffer from declining demand for wine-based RTDs, which comprise mainly sangria, filtrados and coolers. Conversely, spirit-based RTDs recorded strong growth driven by the popularity of this type of alcoholic drink among young consumers.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

• Diageo Brasil Ltda is the outright leader in RTDs/high-strength premixes, holding more than 44% of total volume sales in 2010. The company continued to increase share, growing by three percentage points in 2010 alone, due to great sales performance of Smirnoff Ice in spirit-based RTDs. Diageo Brasil managed to maintain growth in market share of Smirnoff Ice despite increasing competition from economy brands such as Contini Ice and Askov Ice as a result of strong investments in advertising campaigns, sponsorship of events and merchandising actions at points of sale.

PROSPECTS

• Sales of RTDs/high-strength premixes are expected to increase by nearly 17% in total volume terms between 2010 and 2015. Sales will continue to be driven by spirit-based RTDs due to the popularity of this alcoholic drink among consumers aged 18 to 25 years old.

CATEGORY DATA

• Table 59 Sales of RTDS/High-strength Premixes by Category: Total Volume 2005-2010
• Table 60 Sales of RTDS/High-strength Premixes by Category: Total Value 2005-2010
• Table 61 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2005-2010
• Table 62 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2005-2010
• Table 63 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Volume 2005-2010
• Table 64 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: Value 2005-2010
• Table 65 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Volume Growth 2005-2010
• Table 66 On-trade vs Off-trade Sales of RTDS/High-strength Premixes: % Value Growth 2005-2010
• Table 67 Company Shares of RTDS/High-strength Premixes by Global Brand Owner 2006-2010
• Table 68 Company Shares of RTDS/High-strength Premixes by National Brand Owner 2006-2010
• Table 69 Brand Shares of RTDS/High-strength Premixes 2007-2010
• Table 70 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2010-2015
• Table 71 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2010-2015
• Table 72 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2010-2015
• Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2010-2015

Spirits in Brazil - Category Analysis

HEADLINES

TRENDS

• After spirits experienced declined in volume terms in 2009 mainly constrained by rises in taxes levied on such products combined with limited disposable incomes among lower-income brackets, spirits recorded total volume growth of almost 2% in 2010. The poor performance in the northeast region in 2009, which is the key consumer of whiskies, rum, brandy and cachaca, contributed to the fall in sales during the year. With recovery of disposable incomes, declining unemployment rates and improved consumer confidence combined with the FIFA World Cup held in South Africa, most categories recorded positive volume growth in 2010.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

• The top four leading players in spirits are cachaca producers, holding a combined total volume share of some 31% in 2010. With the exception of Cia Muller de Bebidas, the manufacturers experienced slight increase in market share. Cia Muller de Bebidas faces stiff competition from regional brands and growing sales of premium cachaca. Despite efforts by the company to introduce 51 Reserva de Ouro as a premium brand, the company met resistance from some consumers since Pirassununga 51 is traditionally known as an economy brand.

PROSPECTS

• With great prospects for growth and higher margins, it is expected that manufacturers will increase investments in premium and super premium products over the forecast period. In cachaca, it was noted that there was growing demand for premium and artisanal products. Pernod Ricard Brasil experienced significant growth in sales due to strong investments in Ballantine's Finest and Chivas Regal. Campari do Brasil, which has most of brands positioned as economy products, released an advertising campaign to promote Dreher Gold, a value-added version of Dreher in brandy.

SECTOR BACKGROUND

• Vodka, gin and other blended Scotch whisky price band methodology

CATEGORY DATA

• Summary 45 Benchmark Brands 2010
• Table 74 Sales of Spirits by Category: Total Volume 2005-2010
• Table 75 Sales of Spirits by Category: Total Value 2005-2010
• Table 76 Sales of Spirits by Category: % Total Volume Growth 2005-2010
• Table 77 Sales of Spirits by Category: % Total Value Growth 2005-2010
• Table 78 Sales of Spirits by On-trade vs Off-trade Split: Volume 2005-2010
• Table 79 Sales of Spirits by On-trade vs Off-trade Split: Value 2005-2010
• Table 80 Sales of Spirits by On-trade vs Off-trade Split: % Volume Growth 2005-2010
• Table 81 Sales of Spirits by On-trade vs Off-trade Split: % Value Growth 2005-2010
• Table 82 Sales of Gin by Price Platform 2005-2010
• Table 83 Sales of Other Blended Scotch Whisky by Price Platform 2005-2010
• Table 84 Sales of Vodka by Price Platform 2005-2010
• Table 85 Sales of Flavoured vs Non-flavoured Vodka 2005-2010
• Table 86 Spirits Production, Imports and Exports: Total Volume 2004-2009
• Table 87 Spirits Exports by Country of Destination: Total Volume 2004-2009
• Table 88 Spirits Exports by Country of Destination: Total Value 2004-2009
• Table 89 Spirits Imports by Country of Origin: Total Volume 2004-2009
• Table 90 Spirits Imports by Country of Origin: Total Value 2004-2009
• Table 91 Brandy & Cognac Production, Imports and Exports: Total Volume 2004-2009
• Table 92 Gin Production, Imports and Exports: Total Volume 2004-2009
• Table 93 Liqueurs Production, Imports and Exports: Total Volume 2004-2009
• Table 94 Rum Production, Imports and Exports: Total Volume 2004-2009
• Table 95 Vodka Production, Imports and Exports: Total Volume 2004-2009
• Table 96 Whisk(e)y Production, Imports and Exports: Total Volume 2004-2009
• Table 97 Company Shares of Spirits by National Brand Owner 2006-2010
• Table 98 Company Shares of Spirits by Global Brand Owner 2006-2010
• Table 99 Brand Shares of Spirits 2007-2010
• Table 100 Forecast Sales of Spirits by Category: Total Volume 2010-2015
• Table 101 Forecast Sales of Spirits by Category: Total Value 2010-2015
• Table 102 Forecast Sales of Spirits by Category: % Total Volume Growth 2010-2015
• Table 103 Forecast Sales of Spirits by Category: % Total Value Growth 2010-2015

Wine in Brazil - Category Analysis

HEADLINES

TRENDS

• With strong growth experienced in 2009 and a positive outlook by the end of 2010, wine manufacturers have been investing in production capacity and diversifying their portfolios. For example, Vinicola Miolo acquired Almaden, a traditional brand in still light grape wine, from Pernod Ricard Brasil in October 2009 to become one of the largest producers of wine in Brazil. Vinhos Salton invested R$7 million to expand production of wine and grape juices by nearly 80%. Cooperativa Vinicola Aurora also plans to invest R$7 million in equipment and bottling machinery to increase production of fine still light grape wine from 5.2 million litres to 6.3 million litres and sparkling wine from 1.8 million litres to 2.2 million litres.

PRODUCTION, IMPORTS AND EXPORTS

COMPETITIVE LANDSCAPE

• Cooperativa Vinicola Aurora is the leading player in wine, holding almost 6% of total volume sales in 2010. The cooperative has a wide portolio in still light grape wine and sparkling wine ranging from economy to premium products. In 2010, the company was expected to record a slight increase in market share due to investment in brand extensions, in particular Aurora, and marketing campaigns for Marcus James. In addition, the company invested about R$7 million to increase its production capacity of wine and grape juices.

PROSPECTS

• With consumers more familiar with wine quality and varietal type, it is expected that fine/reserve wines will show strong growth over the forecast period. As a result, manufacturers will intensify investments in higher quality wines and extend portfolios to cater to consumers' more sophisticated needs. This movement has already been identified by the three leading players in still light grape wine, with Cooperativa Vinicola Aurora investing to increase production capacity of fine wine from 5.2 million litres to 6.3 million litres and Vinhos Salton also increasing production capacity and revamping the packaging of key brands, including Salton Classic, Salton Volpi and Salton Lunae.

CATEGORY DATA

• Table 104 Sales of Wine by Category: Total Volume 2005-2010
• Table 105 Sales of Wine by Category: Total Value 2005-2010
• Table 106 Sales of Wine by Category: % Total Volume Growth 2005-2010
• Table 107 Sales of Wine by Category: % Total Value Growth 2005-2010
• Table 108 Sales of Wine by On-trade vs Off-trade Split: Volume 2005-2010
• Table 109 Sales of Wine by On-trade vs Off-trade Split: Value 2005-2010
• Table 110 Sales of Wine by On-trade vs Off-trade Split: % Volume Growth 2005-2010
• Table 111 Sales of Wine by On-trade vs Off-trade Split: % Value Growth 2005-2010
• Table 112 Volume Sales of Still Red Wine by Price Segment 2005-2010
• Table 113 Volume Sales of Still White Wine by Price Segment 2005-2010
• Table 114 Volume Sales of Still Rose Wine by Price Segment 2005-2010
• Table 115 Volume Sales of Other Sparkling Wine by Price Segment 2005-2010
• Table 116 Sales of Still Red Wine by Grape/Varietal Type 2005-2010
• Table 117 Sales of Still White Wine by Grape/Varietal Type 2005-2010
• Table 118 Sales of Still Rose Wine by Grape/Varietal Type 2005-2010
• Table 119 Sales of Still Red Wine by Quality Classification 2005-2010
• Table 120 Sales of Still White Wine by Quality Classification 2005-2010
• Table 121 Sales of Still Rose Wine by Quality Classification 2005-2010
• Table 122 Wine Production, Imports and Exports: Total Volume 2004-2009
• Table 123 Wine Exports by Country of Destination: Total Volume 2004-2009
• Table 124 Wine Exports by Country of Destination: Total Value 2004-2009
• Table 125 Wine Imports by Country of Origin: Total Volume 2004-2009
• Table 126 Wine Imports by Country of Origin: Total Value 2004-2009
• Table 127 Company Shares of Still Light Grape Wine by National Brand Owner 2006-2010
• Table 128 Company Shares of Still Light Grape Wine by Global Brand Owner 2006-2010
• Table 129 Brand Shares of Still Light Grape Wine 2007-2010
• Table 130 Company Shares of Champagne by National Brand Owner 2006-2010
• Table 131 Company Shares of Champagne by Global Brand Owner 2006-2010
• Table 132 Brand Shares of Champagne 2007-2010
• Table 133 Company Shares of Other Sparkling Wine by National Brand Owner 2006-2010
• Table 134 Company Shares of Other Sparkling Wine by Global Brand Owner 2006-2010
• Table 135 Brand Shares of Other Sparkling Wine 2007-2010
• Table 136 Company Shares of Fortified Wine and Vermouth by National Brand Owner 2006-2010
• Table 137 Company Shares of Fortified Wine and Vermouth by Global Brand Owner 2006-2010
• Table 138 Brand Shares of Fortified Wine and Vermouth 2007-2010
• Table 139 Company Shares of Non-grape Wine by National Brand Owner 2006-2010
• Table 140 Company Shares of Non-grape Wine by Global Brand Owner 2006-2010
• Table 141 Brand Shares of Non-grape Wine 2007-2010
• Table 142 Forecast Sales of Wine by Category: Total Volume 2010-2015
• Table 143 Forecast Sales of Wine by Category: Total Value 2010-2015
• Table 144 Forecast Sales of Wine by Category: % Total Volume Growth 2010-2015
• Table 145 Forecast Sales of Wine by Category: % Total Value Growth 2010-2015

「ブラジルのアルコール飲料市場」は2012年01月01日にユーロモニター・インターナショナルより発行されました。 当レポートは税抜￥197,334より販売しています。