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市場調査レポート - 223471

ブラジルのアルコール飲料市場

Alcoholic Drinks in Brazil

発行 Euromonitor International
出版日 ページ情報 英文 94 Pages
電子版即納可
価格
ブラジルのアルコール飲料市場 Alcoholic Drinks in Brazil
出版日: 2014年08月14日 ページ情報: 英文 94 Pages
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概要

当レポートでは、ブラジルのアルコール飲料市場について調査分析し、市場全体の動向と発展、税制、営業環境、各種データなどに加え、セクター別の市場動向、競合情勢、見通しなどを提供し、ブラジルの主要企業プロファイルも含め、概略以下の構成でお届けいたします。

ブラジルのアルコール飲料市場

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制と課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義

ブラジルの企業プロファイル

  • Brasil Kirin Paritipacoes E Representacoes SA
  • Cervejaria Petropolis SA
  • Cia Brasileira De Bebidas
  • Cia Muller De Bebidas
  • Cooperativa Vinicula Aurora Ltda
  • Expand Group Brasil SA
  • Heineken Do Brasil Comercial Ltda
  • Industrias Reunidas De Bebidas Tatuzinho / 3 Fazendas Ltda
  • Vinhos Salton SA Industria E Comercio

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ブラジルのビール市場
  • ブラジルのシードル/ペリー市場
  • ブラジルのRTD/プレミックスアルコール飲料市場
  • ブラジルのスピリッツ市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

2013 was a challenging year for alcoholic drinks manufacturers across the market, but especially for beer, as a consequence of the negative macro-economic factors as well as unpredictable ones, like the poor climate conditions seen during the year. Macro-economic factors include decreasing purchasing power amongst low-income consumers, high inflation on food and beverages, timid GDP growth, as well as a population more indebted with durable products. Consequently, total volume declined in 2013,...

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2009-2013), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2018 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Euromonitor International

August 2014

LIST OF CONTENTS AND TABLES

Executive Summary

  • Slower Performance in 2013
  • Cia Brasileira De Bebidas (ambev) Promotes Prices Without Readjustments
  • Beer Companies Have Absolute Leadership in Alcoholic Drinks
  • On-trade Channels Lead Sales of Alcoholic Drinks
  • Positive Outlook Is Expected for the Forecast Period

Key Trends and Developments

  • Competitive Environment in Alcoholic Drinks
  • Key New Product Launches
    • Summary 1 Key New Product Developments 2013-2014
  • Beer Loses Allure in 2013
  • Cachaca Attracts Multinational Companies
  • Market Background
  • Legislation
  • Drink Driving
  • Advertising
  • Smoking Ban
  • Opening Hours
  • On-trade Establishments
  • Table 1 Number of On-trade Establishments by Type 2008-2013
  • Taxation and Duty Levies
    • Summary 2 Taxation and Duty Levies on Alcoholic Drinks 2013
  • Table 2 Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2013
  • Table 3 Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2013
  • Table 4 Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2013
  • Table 5 Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2013
  • Table 6 Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2013
  • Table 7 Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2013
  • Table 8 Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2013
  • Operating Environment
  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports

Market Indicators

  • Table 9 Retail Consumer Expenditure on Alcoholic Drinks 2008-2013

Market Data

  • Table 10 Sales of Alcoholic Drinks by Category: Total Volume 2008-2013
  • Table 11 Sales of Alcoholic Drinks by Category: Total Value 2008-2013
  • Table 12 Sales of Alcoholic Drinks by Category: % Total Volume Growth 2008-2013
  • Table 13 Sales of Alcoholic Drinks by Category: % Total Value Growth 2008-2013
  • Table 14 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Volume 2013
  • Table 15 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: Value 2013
  • Table 16 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Volume 2013
  • Table 17 Sales of Alcoholic Drinks by Category by Off-trade vs On-trade: % Value 2013
  • Table 18 GBO Company Shares of Alcoholic Drinks: % Total Volume 2009-2013
  • Table 19 Distribution of Alcoholic Drinks by Format: % Off-trade Value 2008-2013
  • Table 20 Distribution of Alcoholic Drinks by Format and Category: % Off-trade Volume 2013
  • Table 21 Forecast Sales of Alcoholic Drinks by Category: Total Volume 2013-2018
  • Table 22 Forecast Sales of Alcoholic Drinks by Category: Total Value 2013-2018
  • Table 23 Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2013-2018
  • Table 24 Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2013-2018

Definitions

  • Published Data Comparisons
  • Sources
    • Summary 3 Research Sources
  • Brasil Kirin Participacoes E Representacoes SA in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 4 Brasil Kirin Participacoes e Representacoes SA: Key Facts
    • Summary 5 Brasil Kirin Participacoes e Representacoes SA: Operational Indicators
  • Company Background
  • Production
  • Competitive Positioning
    • Summary 6 Brasil Kirin Participacoes e Representacoes SA: Competitive Position 2013
  • Cervejaria Petropolis SA in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 7 Cervejaria Petropolis SA: Key Facts
    • Summary 8 Cervejaria Petropolis SA: Operational Indicators
  • Company Background
  • Production
    • Summary 9 Cervejaria Petropolis SA: Production Statistics 2013
  • Competitive Positioning
    • Summary 10 Cia Brasileira de Bebidas: Competitive Position 2013
  • Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 11 Cia Brasileira de Bebidas: Key Facts
    • Summary 12 Cia Brasileira de Bebidas: Operational Indicators
  • Company Background
  • Production
    • Summary 13 Cia Brasileira de Bebidas (AmBev): Production Statistics 2011
  • Competitive Positioning
    • Summary 14 Cia Brasileira de Bebidas: Competitive Position 2013
  • Cia Muller De Bebidas in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 15 Cia Muller de Bebidas: Key Facts
  • Company Background
  • Production
    • Summary 16 Cia Muller de Bebidas: Production Statistics 2013
  • Competitive Positioning
    • Summary 17 Cia Muller de Bebidas: Competitive Position 2013
  • Cooperativa Vinicola Aurora Ltda in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 18 Cooperativa Vinicola Aurora Ltda: Key Facts
  • Company Background
  • Production
    • Summary 19 Cooperativa Vinicola Aurora Ltda: Production Statistics 2013
  • Competitive Positioning
    • Summary 20 Cooperativa Vinicola Aurora Ltda: Competitive Position 2013

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

  • Category Background
  • Lager Price Band Methodology
    • Summary 21 Lager by Price Band 2013
  • Table 25 Number of Breweries 2008-2013

Category Data

  • Table 26 Sales of Beer by Category: Total Volume 2008-2013
  • Table 27 Sales of Beer by Category: Total Value 2008-2013
  • Table 28 Sales of Beer by Category: % Total Volume Growth 2008-2013
  • Table 29 Sales of Beer by Category: % Total Value Growth 2008-2013
  • Table 30 Sales of Beer by Off-trade vs On-trade: Volume 2008-2013
  • Table 31 Sales of Beer by Off-trade vs On-trade: Value 2008-2013
  • Table 32 Sales of Beer by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 33 Sales of Beer by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 34 GBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 35 NBO Company Shares of Beer: % Total Volume 2009-2013
  • Table 36 LBN Brand Shares of Beer: % Total Volume 2010-2013
  • Table 37 Production, Imports and Exports of Beer: Total Volume 2007-2012
  • Table 38 Imports of Beer by Country of Origin: Total Volume 2007-2012
  • Table 39 Imports of Beer by Country of Origin: Total Value 2007-2012
  • Table 40 Exports of Beer by Country of Destination: Total Volume 2007-2012
  • Table 41 Exports of Beer by Country of Destination: Total Value 2007-2012
  • Table 42 Forecast Sales of Beer by Category: Total Volume 2013-2018
  • Table 43 Forecast Sales of Beer by Category: Total Value 2013-2018
  • Table 44 Forecast Sales of Beer by Category: % Total Volume Growth 2013-2018
  • Table 45 Forecast Sales of Beer by Category: % Total Value Growth 2013-2018

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 46 Sales of Cider/Perry: Total Volume 2008-2013
  • Table 47 Sales of Cider/Perry: Total Value 2008-2013
  • Table 48 Sales of Cider/Perry: % Total Volume Growth 2008-2013
  • Table 49 Sales of Cider/Perry: % Total Value Growth 2008-2013
  • Table 50 Sales of Cider/Perry by Off-trade vs On-trade: Volume 2008-2013
  • Table 51 Sales of Cider/Perry by Off-trade vs On-trade: Value 2008-2013
  • Table 52 Sales of Cider/Perry by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 53 Sales of Cider/Perry by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 54 GBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  • Table 55 NBO Company Shares of Cider/Perry: % Total Volume 2009-2013
  • Table 56 LBN Brand Shares of Cider/Perry: % Total Volume 2010-2013
  • Table 57 Production, Imports and Exports of Cider/Perry: Total Volume 2007-2012
  • Table 58 Forecast Sales of Cider/Perry: Total Volume 2013-2018
  • Table 59 Forecast Sales of Cider/Perry: Total Value 2013-2018
  • Table 60 Forecast Sales of Cider/Perry: % Total Volume Growth 2013-2018
  • Table 61 Forecast Sales of Cider/Perry: % Total Value Growth 2013-2018

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62 Sales of RTDS/High-strength Premixes by Category: Total Volume 2008-2013
  • Table 63 Sales of RTDS/High-strength Premixes by Category: Total Value 2008-2013
  • Table 64 Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2008-2013
  • Table 65 Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2008-2013
  • Table 66 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Volume 2008-2013
  • Table 67 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: Value 2008-2013
  • Table 68 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 69 Sales of RTDS/High-strength Premixes by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 70 GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 71 NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2009-2013
  • Table 72 LBN Brand Shares of RTDS/High-strength Premixes: % Total Volume 2010-2013
  • Table 73 Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2013-2018
  • Table 74 Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2013-2018
  • Table 75 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2013-2018
  • Table 76 Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2013-2018

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

  • Category Background
    • Summary 22 Benchmark Brands 2013

Category Data

  • Table 77 Sales of Spirits by Category: Total Volume 2008-2013
  • Table 78 Sales of Spirits by Category: Total Value 2008-2013
  • Table 79 Sales of Spirits by Category: % Total Volume Growth 2008-2013
  • Table 80 Sales of Spirits by Category: % Total Value Growth 2008-2013
  • Table 81 Sales of Spirits by Off-trade vs On-trade: Volume 2008-2013
  • Table 82 Sales of Spirits by Off-trade vs On-trade: Value 2008-2013
  • Table 83 Sales of Spirits by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 84 Sales of Spirits by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 85 Sales of Dark Rum by Price Platform: % Total Volume 2008-2013
  • Table 86 Sales of White Rum by Price Platform: % Total Volume 2008-2013
  • Table 87 Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2008-2013
  • Table 88 Sales of Gin by Price Platform: % Total Volume 2008-2013
  • Table 89 Sales of Vodka by Price Platform: % Total Volume 2008-2013
  • Table 90 Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2008-2013
  • Table 91 GBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 92 NBO Company Shares of Spirits: % Total Volume 2009-2013
  • Table 93 LBN Brand Shares of Spirits: % Total Volume 2010-2013
  • Table 94 Production, Imports and Exports of Spirits: Total Volume 2007-2012
  • Table 95 Imports of Spirits by Country of Origin: Total Volume 2007-2012
  • Table 96 Imports of Spirits by Country of Origin: Total Value 2007-2012
  • Table 97 Exports of Spirits by Country of Destination: Total Volume 2007-2012
  • Table 98 Exports of Spirits by Country of Destination: Total Value 2007-2012
  • Table 99 Production, Imports and Exports of Brandy & Cognac: Total Volume 2007-2012
  • Table 100 Production, Imports and Exports of Rum: Total Volume 2007-2012
  • Table 101 Production, Imports and Exports of Whiskies: Total Volume 2007-2012
  • Table 102 Production, Imports and Exports of Gin: Total Volume 2007-2012
  • Table 103 Production, Imports and Exports of Vodka: Total Volume 2007-2012
  • Table 104 Forecast Sales of Spirits by Category: Total Volume 2013-2018
  • Table 105 Forecast Sales of Spirits by Category: Total Value 2013-2018
  • Table 106 Forecast Sales of Spirits by Category: % Total Volume Growth 2013-2018
  • Table 107 Forecast Sales of Spirits by Category: % Total Value Growth 2013-2018

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 108 Sales of Wine by Category: Total Volume 2008-2013
  • Table 109 Sales of Wine by Category: Total Value 2008-2013
  • Table 110 Sales of Wine by Category: % Total Volume Growth 2008-2013
  • Table 111 Sales of Wine by Category: % Total Value Growth 2008-2013
  • Table 112 Sales of Wine by Off-trade vs On-trade: Volume 2008-2013
  • Table 113 Sales of Wine by Off-trade vs On-trade: Value 2008-2013
  • Table 114 Sales of Wine by Off-trade vs On-trade: % Volume Growth 2008-2013
  • Table 115 Sales of Wine by Off-trade vs On-trade: % Value Growth 2008-2013
  • Table 116 Sales of Still Red Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 117 Sales of Still White Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 118 Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 119 Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2008-2013
  • Table 120 Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 121 Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 122 Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2008-2013
  • Table 123 Sales of Still Red Wine by Quality Classification: % Total Volume 2008-2013
  • Table 124 Sales of Still White Wine by Quality Classification: % Total Volume 2008-2013
  • Table 125 Sales of Still Rose Wine by Quality Classification: % Total Volume 2008-2013
  • Table 126 GBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 127 NBO Company Shares of Still Light Grape Wine: % Total Volume 2009-2013
  • Table 128 LBN Brand Shares of Still Light Grape Wine: % Total Volume 2010-2013
  • Table 129 GBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 130 NBO Company Shares of Champagne: % Total Volume 2009-2013
  • Table 131 LBN Brand Shares of Champagne: % Total Volume 2010-2013
  • Table 132 GBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 133 NBO Company Shares of Other Sparkling Wine: % Total Volume 2009-2013
  • Table 134 LBN Brand Shares of Other Sparkling Wine: % Total Volume 2010-2013
  • Table 135 GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 136 NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2009-2013
  • Table 137 LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2010-2013
  • Table 138 GBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
  • Table 139 NBO Company Shares of Non-grape Wine: % Total Volume 2009-2013
  • Table 140 LBN Brand Shares of Non-grape Wine: % Total Volume 2010-2013
  • Table 141 Production, Imports and Exports of Wine: Total Volume 2007-2012
  • Table 142 Imports of Wine by Country of Origin: Total Volume 2007-2012
  • Table 143 Imports of Wine by Country of Origin: Total Value 2007-2012
  • Table 144 Exports of Wine by Country of Destination: Total Volume 2007-2012
  • Table 145 Exports of Wine by Country of Destination: Total Value 2007-2012
  • Table 146 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 147 Forecast Sales of Wine by Category: Total Volume 2013-2018
  • Table 148 Forecast Sales of Wine by Category: Total Value 2013-2018
  • Table 149 Forecast Sales of Wine by Category: % Total Volume Growth 2013-2018
  • Table 150 Forecast Sales of Wine by Category: % Total Value Growth 2013-2018
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