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市場調査レポート - 223471

ブラジルのアルコール飲料市場

Alcoholic Drinks in Brazil

発行 Euromonitor International
出版日 ページ情報 英文 106 Pages
価格
ブラジルのアルコール飲料市場 Alcoholic Drinks in Brazil
出版日: 2013年09月10日 ページ情報: 英文 106 Pages
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概要

当レポートでは、ブラジルのアルコール飲料市場について調査分析し、市場全体の動向と発展、税制、営業環境、各種データなどに加え、セクター別の市場動向、競合情勢、見通しなどを提供し、ブラジルの主要企業プロファイルも含め、概略以下の構成でお届けいたします。

ブラジルのアルコール飲料市場

  • エグゼクティブサマリー
  • 主な動向と発展
  • 市場の背景
  • 税制と課税
  • 営業環境
  • 市場指標
  • 市場データ
  • 定義

ブラジルの企業プロファイル

  • Brasil Kirin Paritipacoes E Representacoes SA
  • Cervejaria Petropolis SA
  • Cia Brasileira De Bebidas
  • Cia Muller De Bebidas
  • Cooperativa Vinicula Aurora Ltda
  • Expand Group Brasil SA
  • Heineken Do Brasil Comercial Ltda
  • Industrias Reunidas De Bebidas Tatuzinho / 3 Fazendas Ltda
  • Vinhos Salton SA Industria E Comercio

※以下カテゴリーは、分冊での販売も承っております。価格や内容については、お問い合わせください。

調査カテゴリー

  • ブラジルのビール市場
  • ブラジルのシードル/ペリー市場
  • ブラジルのRTD/プレミックスアルコール飲料市場
  • ブラジルのスピリッツ市場

このページに掲載されている内容は最新版と異なる場合があります。詳細はお問い合わせください。

目次

The Brazilian economy posted slower growth in 2011 and 2012. Although the country proved to be resilient to the recession in 2008, the economy has witnessed a downturn, despite the government's efforts to stimulate growth through reduced taxes in certain industries. Despite the measures adopted by the government, total volume and value sales of alcoholic drinks increased at a slower pace in 2012. Beer, which accounts for the bulk of sales, was impacted.

Euromonitor International's Alcoholic Drinks in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2008-2012), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Beer, Cider/Perry, RTDs/High-Strength Premixes, Spirits, Wine.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Alcoholic Drinks market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market's major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

Executive Summary

  • Alcoholic Drinks Grows at A Slower Pace
  • Beer Manufacturers and the Government Negotiate Tax Increases
  • International Players Make Further Acquisitions in Cachaca
  • Specialist Retailers Focus on More Sophisticated Products
  • Companies Set To Continue With Investments Despite the Economic Slowdown

Key Trends and Developments

  • Alcoholic Drinks Posts Slower Total Volume Growth
  • "greater Brazil Plan" Aims To Reduce the Impact of Rising Beer Prices
  • Key New Product Launches
    • Summary 1. Key New Product Developments 2012
  • Specialist Retailers
    • Summary 2. Leading Specialist Retailers 2012
  • Cachaca Attracts Multinational Companies
    • Summary 3. Merger and Acquisition Activity 2012-2013
    • Summary 4. Speculated Merger and Acquisition Activity 2013
  • Market Background
  • Legislation
  • Table 1. Number of On-trade Establishments by Type 2007-2012
  • Taxation and Duty Levies
    • Summary 5. Taxation and Duty Levies on Alcoholic Drinks 2012
  • Table 2. Typical Wholesaler and Retailer Off-trade Mark-ups by Selected Categories 2012
  • Table 3. Selling Margin of a Typical Beer Brand in Retail Channel that uses Wholesalers 2012
  • Table 4. Selling Margin of a Typical Beer Brand in Retail Channel that does not use Wholesalers 2012
  • Table 5. Selling Margin of a Typical Wine Brand in Retail Channel that uses Wholesalers 2012
  • Table 6. Selling Margin of a Typical Wine Brand in Retail Channel that Does Not Use Wholesalers 2012
  • Table 7. Selling Margin of a Typical Spirits Brand in Retail Channel that uses Wholesalers 2012
  • Table 8. Selling Margin of a Typical Spirits Brand in Retail Channel that does not use Wholesalers 2012
  • Operating Environment
  • Contraband/parallel Trade
  • Duty Free
  • Cross-border/private Imports

Market Indicators

  • Table 9. Retail Consumer Expenditure on Alcoholic Drinks 2007-2012

Market Data

  • Table 10. Sales of Alcoholic Drinks by Category: Total Volume 2007-2012
  • Table 11. Sales of Alcoholic Drinks by Category: Total Value 2007-2012
  • Table 12. Sales of Alcoholic Drinks by Category: % Total Volume Growth 2007-2012
  • Table 13. Sales of Alcoholic Drinks by Category: % Total Value Growth 2007-2012
  • Table 14. Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Volume 2012
  • Table 15. Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: Value 2012
  • Table 16. Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Volume 2012
  • Table 17. Sales of Alcoholic Drinks by Category by On-trade vs Off-trade: % Value 2012
  • Table 18. GBO Company Shares of Alcoholic Drinks: % Total Volume 2008-2012
  • Table 19. Distribution of Alcoholic Drinks by Format: % Off-trade Value 2007-2012
  • Table 20. Distribution of Alcoholic Drinks by Format by Category: % Off-trade Volume 2012
  • Table 21. Forecast Sales of Alcoholic Drinks by Category: Total Volume 2012-2017
  • Table 22. Forecast Sales of Alcoholic Drinks by Category: Total Value 2012-2017
  • Table 23. Forecast Sales of Alcoholic Drinks by Category: % Total Volume Growth 2012-2017
  • Table 24. Forecast Sales of Alcoholic Drinks by Category: % Total Value Growth 2012-2017

Definitions

  • Published Data Comparisons
  • Sources
    • Summary 6. Research Sources
  • Brasil Kirin Paritipacoes E Representacoes SA in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 7. Brasil Kirin Paritipacoes e Representacoes SA: Key Facts
    • Summary 8. Brasil Kirin Paritipacoes e Representacoes SA: Operational Indicators
  • Company Background
  • Production
    • Summary 9. Brasil Kirin Paritipacoes e Representacoes SA: Production Statistics 2012
  • Competitive Positioning
    • Summary 10. Brasil Kirin Paritipacoes e Representacoes SA: Competitive Position 2012
  • Cervejaria Petropolis SA in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 11. Cervejaria Petropolis SA: Key Facts
    • Summary 12. Cervejaria Petropolis SA: Operational Indicators
  • Company Background
  • Production
    • Summary 13. Cervejaria Petropolis SA: Production Statistics 2012
  • Competitive Positioning
    • Summary 14. Cervejaria Petropolis SA: Competitive Position 2012
  • Cia Brasileira De Bebidas in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 15. Cia Brasileira de Bebidas: Key Facts
    • Summary 16. Cia Brasileira de Bebidas: Operational Indicators
  • Company Background
  • Production
    • Summary 17. Cia Brasileira de Bebidas: Production Statistics 2012
  • Competitive Positioning
    • Summary 18. Cia Brasileira de Bebidas: Competitive Position 2012
  • Cia Muller De Bebidas in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 19. Cia Muller de Bebidas: Key Facts
  • Company Background
  • Production
    • Summary 20. Cia Muller de Bebidas: Production Statistics 2012
  • Competitive Positioning
    • Summary 21. Cia Muller de Bebidas: Competitive Position 2012
  • Cooperativa Vinicula Aurora Ltda in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 22. Cooperativa Vinicola Aurora Ltda: Key Facts
  • Company Background
  • Production
    • Summary 23. Cooperativa Vinicola Aurora Ltda: Production Statistics 2012
  • Competitive Positioning
    • Summary 24. Cooperativa Vinicola Aurora Ltda: Competitive Position 2012
  • Expand Group Brasil SA in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 25. Expand Group Brasil SA: Key Facts
    • Summary 26. Expand Group Brasil SA: Operational Indicators
  • Internet Strategy
  • Company Background
  • Private Label
  • Competitive Positioning
    • Summary 27. Expand Group Brasil SA: Competitive Position 2012
  • Heineken Do Brasil Comercial Ltda in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 28. Heineken do Brasil Comercial Ltda: Key Facts
  • Company Background
  • Production
    • Summary 29. Heineken do Brasil Comercial Ltda: Production Statistics 2012
  • Competitive Positioning
    • Summary 30. Heineken do Brasil Comercial Ltda: Competitive Position 2012
  • Industrias Reunidas De Bebidas Tatuzinho / 3 Fazendas Ltda in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 31. Industrias Reunidas de Bebidas Tatuzinho / 3 Fazendas Ltda: Key Facts
  • Company Background
  • Competitive Positioning
    • Summary 32. Industrias Reunidas de Bebidas Tatuzinho / 3 Fazendas: Competitive Position 2012
  • Vinhos Salton SA Industria E Comercio in Alcoholic Drinks (brazil)
  • Strategic Direction
  • Key Facts
    • Summary 33. Vinhos Salton SA Industria e Comercio: Key Facts
  • Company Background
  • Production
    • Summary 34. Vinhos Salton SA Industria e Comercio: Production Statistics 2012
  • Competitive Positioning
    • Summary 35. Vinhos Salton SA Industria e Comercio: Competitive Position 2012

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

  • Category Background
  • Lager Price Band Methodology
    • Summary 36. Lager by Price Band 2012
  • Table 25. Number of Breweries 2007-2012

Category Data

  • Table 26. Sales of Beer by Category: Total Volume 2007-2012
  • Table 27. Sales of Beer by Category: Total Value 2007-2012
  • Table 28. Sales of Beer by Category: % Total Volume Growth 2007-2012
  • Table 29. Sales of Beer by Category: % Total Value Growth 2007-2012
  • Table 30. Sales of Beer by On-trade vs Off-trade: Volume 2007-2012
  • Table 31. Sales of Beer by On-trade vs Off-trade: Value 2007-2012
  • Table 32. Sales of Beer by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 33. Sales of Beer by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 34. GBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 35. NBO Company Shares of Beer: % Total Volume 2008-2012
  • Table 36. LBN Brand Shares of Beer: % Total Volume 2009-2012
  • Table 37. Production, Imports and Exports of Beer: Total Volume 2006-2011
  • Table 38. Imports of Beer by Country of Origin: Total Volume 2006-2011
  • Table 39. Imports of Beer by Country of Origin: Total Value 2006-2011
  • Table 40. Exports of Beer by Country of Destination: Total Volume 2006-2011
  • Table 41. Exports of Beer by Country of Destination: Total Value 2006-2011
  • Table 42. Forecast Sales of Beer by Category: Total Volume 2012-2017
  • Table 43. Forecast Sales of Beer by Category: Total Value 2012-2017
  • Table 44. Forecast Sales of Beer by Category: % Total Volume Growth 2012-2017
  • Table 45. Forecast Sales of Beer by Category: % Total Value Growth 2012-2017

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 46. Sales of Cider/Perry: Total Volume 2007-2012
  • Table 47. Sales of Cider/Perry: Total Value 2007-2012
  • Table 48. Sales of Cider/Perry: % Total Volume Growth 2007-2012
  • Table 49. Sales of Cider/Perry: % Total Value Growth 2007-2012
  • Table 50. Sales of Cider/Perry by On-trade vs Off-trade: Volume 2007-2012
  • Table 51. Sales of Cider/Perry by On-trade vs Off-trade: Value 2007-2012
  • Table 52. Sales of Cider/Perry by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 53. Sales of Cider/Perry by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 54. GBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 55. NBO Company Shares of Cider/Perry: % Total Volume 2008-2012
  • Table 56. LBN Brand Shares of Cider/Perry: % Total Volume 2009-2012
  • Table 57. Production, Imports and Exports of Cider/Perry: Total Volume 2006-2011
  • Table 58. Forecast Sales of Cider/Perry: Total Volume 2012-2017
  • Table 59. Forecast Sales of Cider/Perry: Total Value 2012-2017
  • Table 60. Forecast Sales of Cider/Perry: % Total Volume Growth 2012-2017
  • Table 61. Forecast Sales of Cider/Perry: % Total Value Growth 2012-2017

Headlines

Trends

Competitive Landscape

Prospects

Category Data

  • Table 62. Sales of RTDS/High-strength Premixes by Category: Total Volume 2007-2012
  • Table 63. Sales of RTDS/High-strength Premixes by Category: Total Value 2007-2012
  • Table 64. Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2007-2012
  • Table 65. Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2007-2012
  • Table 66. Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Volume 2007-2012
  • Table 67. Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: Value 2007-2012
  • Table 68. Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 69. Sales of RTDS/High-strength Premixes by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 70. GBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 71. NBO Company Shares of RTDS/High-strength Premixes: % Total Volume 2008-2012
  • Table 73. Forecast Sales of RTDS/High-strength Premixes by Category: Total Volume 2012-2017
  • Table 74. Forecast Sales of RTDS/High-strength Premixes by Category: Total Value 2012-2017
  • Table 75. Forecast Sales of RTDS/High-strength Premixes by Category: % Total Volume Growth 2012-2017
  • Table 76. Forecast Sales of RTDS/High-strength Premixes by Category: % Total Value Growth 2012-2017

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

  • Category Background
  • Vodka, Gin and Other Blended Scotch Whisky Price Band Methodology
    • Summary 37. Benchmark Brands 2012

Category Data

  • Table 77. Sales of Spirits by Category: Total Volume 2007-2012
  • Table 78. Sales of Spirits by Category: Total Value 2007-2012
  • Table 79. Sales of Spirits by Category: % Total Volume Growth 2007-2012
  • Table 80. Sales of Spirits by Category: % Total Value Growth 2007-2012
  • Table 81. Sales of Spirits by On-trade vs Off-trade: Volume 2007-2012
  • Table 82. Sales of Spirits by On-trade vs Off-trade: Value 2007-2012
  • Table 83. Sales of Spirits by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 84. Sales of Spirits by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 85. Sales of Dark Rum by Price Platform: % Total Volume 2007-2012
  • Table 86. Sales of White Rum by Price Platform: % Total Volume 2007-2012
  • Table 87. Sales of Other Blended Scotch Whisky by Price Platform: % Total Volume 2007-2012
  • Table 88. Sales of Gin by Price Platform: % Total Volume 2007-2012
  • Table 89. Sales of Vodka by Price Platform: % Total Volume 2007-2012
  • Table 90. Sales of Vodka by Flavoured vs Non-flavoured: % Total Volume 2007-2012
  • Table 91. GBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 92. NBO Company Shares of Spirits: % Total Volume 2008-2012
  • Table 93. LBN Brand Shares of Spirits: % Total Volume 2009-2012
  • Table 94. Production, Imports and Exports of Spirits: Total Volume 2006-2011
  • Table 95. Imports of Spirits by Country of Origin: Total Volume 2006-2011
  • Table 96. Imports of Spirits by Country of Origin: Total Value 2006-2011
  • Table 97. Exports of Spirits by Country of Destination: Total Volume 2006-2011
  • Table 98. Exports of Spirits by Country of Destination: Total Value 2006-2011
  • Table 99. Production, Imports and Exports of Brandy & Cognac: Total Volume 2006-2011
  • Table 100. Production, Imports and Exports of Rum: Total Volume 2006-2011
  • Table 101. Production, Imports and Exports of Whiskies: Total Volume 2006-2011
  • Table 102. Production, Imports and Exports of Gin: Total Volume 2006-2011
  • Table 103. Production, Imports and Exports of Vodka: Total Volume 2006-2011
  • Table 104. Forecast Sales of Spirits by Category: Total Volume 2012-2017
  • Table 105. Forecast Sales of Spirits by Category: Total Value 2012-2017
  • Table 106. Forecast Sales of Spirits by Category: % Total Volume Growth 2012-2017
  • Table 107. Forecast Sales of Spirits by Category: % Total Value Growth 2012-2017

Headlines

Trends

  • Production, Imports and Exports

Competitive Landscape

Prospects

Category Data

  • Table 108. Sales of Wine by Category: Total Volume 2007-2012
  • Table 109. Sales of Wine by Category: Total Value 2007-2012
  • Table 110. Sales of Wine by Category: % Total Volume Growth 2007-2012
  • Table 111. Sales of Wine by Category: % Total Value Growth 2007-2012
  • Table 112. Sales of Wine by On-trade vs Off-trade: Volume 2007-2012
  • Table 113. Sales of Wine by On-trade vs Off-trade: Value 2007-2012
  • Table 114. Sales of Wine by On-trade vs Off-trade: % Volume Growth 2007-2012
  • Table 115. Sales of Wine by On-trade vs Off-trade: % Value Growth 2007-2012
  • Table 116. Sales of Still Red Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 117. Sales of Still White Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 118. Sales of Still Rose Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 119. Sales of Other Sparkling Wine by Price Segment: % Off-trade Volume 2007-2012
  • Table 120. Sales of Still Red Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 121. Sales of Still White Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 122. Sales of Still Rose Wine by Grape/Varietal Type: % Total Volume 2007-2012
  • Table 123. Sales of Still Red Wine by Quality Classification: % Total Volume 2007-2012
  • Table 124. Sales of Still White Wine by Quality Classification: % Total Volume 2007-2012
  • Table 125. Sales of Still Rose Wine by Quality Classification: % Total Volume 2007-2012
  • Table 126. GBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 127. NBO Company Shares of Still Light Grape Wine: % Total Volume 2008-2012
  • Table 128. LBN Brand Shares of Still Light Grape Wine: % Total Volume 2009-2012
  • Table 129. GBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 130. NBO Company Shares of Champagne: % Total Volume 2008-2012
  • Table 131. LBN Brand Shares of Champagne: % Total Volume 2009-2012
  • Table 132. GBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 133. NBO Company Shares of Other Sparkling Wine: % Total Volume 2008-2012
  • Table 134. LBN Brand Shares of Other Sparkling Wine: % Total Volume 2009-2012
  • Table 135. GBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 136. NBO Company Shares of Fortified Wine and Vermouth: % Total Volume 2008-2012
  • Table 137. LBN Brand Shares of Fortified Wine and Vermouth: % Total Volume 2009-2012
  • Table 138. GBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 139. NBO Company Shares of Non-grape Wine: % Total Volume 2008-2012
  • Table 140. LBN Brand Shares of Non-grape Wine: % Total Volume 2009-2012
  • Table 141. Production, Imports and Exports of Wine: Total Volume 2006-2011
  • Table 142. Imports of Wine by Country of Origin: Total Volume 2006-2011
  • Table 143. Imports of Wine by Country of Origin: Total Value 2006-2011
  • Table 144. Exports of Wine by Country of Destination: Total Volume 2006-2011
  • Table 145. Exports of Wine by Country of Destination: Total Value 2006-2011
  • Table 146. Forecast Sales of Wine by Category: Total Volume 2012-2017
  • Table 147. Forecast Sales of Wine by Category: Total Value 2012-2017
  • Table 148. Forecast Sales of Wine by Category: % Total Volume Growth 2012-2017
  • Table 149. Forecast Sales of Wine by Category: % Total Value Growth 2012-2017
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