世界の観光旅行市場は経済不況から立ち直りましたが、その回復スピードは地域により差が出ています。アジア太平洋地域および高級ホテル部門は、ビジネス旅行の回帰によって増加を続けており、オンラインの旅行販売も非常に好調です。
当レポートでは、世界の観光旅行産業について調査分析し、市場の影響要因、経済情勢と観光客数の関連、新興市場の動向などを地域別、カテゴリー別にまとめ、概略以下の構成でお届けします。
Abstract
Global travel and tourism bounced back well from the recession, but a
multi-speed process is ongoing, with emerging regions faring much better than
developed regions. Arrivals and spending witnessed growth in 2010 but are
levelling off as travellers revert to caution in Western Europe and the US.
Key success stories include China leading Asia Pacific, luxury hotels given a
welcome boost by the return of business travel and the strong performance of
online travel.
Euromonitor International' s Travel and Tourism Global Overview global briefing
offers an insight into to the size and shape of the Travel And Tourism market,
highlights buzz topics, emerging geographies, categories and trends as well as
pressing industry issues. It identifies the leading companies and brands,
offers strategic analysis of key factors influencing the market from
innovation, pricing, channel distribution to economic/lifestyle influences.
Forecasts illustrate how the market is set to change and outlines the criteria
for success.
Product coverage: Car Rental, Demand Factors, Health & Wellness Tourism,
Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism
Receipts and Expenditure, Tourist Attractions, Transportation, Travel
Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
• Get a detailed picture of the Travel And Tourism market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major
players and leading brands;
• Use five-year forecasts to assess how the market is predicted to
develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Travel and Tourism Global Overview
Euromonitor International
March 2011
Introduction
WTM Vision
Global Economic Update
Tourism Performance
Post-recession Consumers
Category Developments - Air
Category Developments - Hotels
Category Developments - Online Travel
Report Definitions
