中国における家庭用洗濯機の出荷数は、5年後、世界の4分の1を占めるまでになると考えられています。家電メーカーにとって、中国の衣料、洗濯習慣、および購買習慣を理解することは、市場を開発し課題を解決する上で重要なポイントとなるでしょう。
当レポートでは、中国の家庭用洗濯機市場について、過去の実績に基づき、市場規模、市場促進要因、主要企業、主なブランド、製品開発、流通、価格動向などを調査しまとめており、今後の予測も織り込んで、概略以下の構成でお届けします。
Abstract
China will account for a quarter of global unit volume growth in home laundry
over in the next five years. This report takes a look at the adjacent
industries and their impact on the category including the retailing
environment, clothing trends, laundry preferences and lending. China will be a
key battleground for manufacturers and understanding the dynamics and
connections between how China dresses, washes and shops is vital to drive
revenues in a challenging and rapidly developing market.
Euromonitor International' s World Market for Consumer Appliances market report
offers a comprehensive guide to the size and shape of the market at an
international level. It provides the latest retail sales data, allowing you to
identify the sectors driving growth. It identifies the leading companies, the
leading brands and offers strategic analysis of key factors influencing the
market - be they new product developments, packaging innovations,
economic/lifestyle influences, distribution or pricing issues. Forecasts
illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
• Get a detailed picture of the Consumer Appliances market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major
players and leading brands;
• Use five-year forecasts to assess how the market is predicted to
develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Home Laundry Needs: How China Dresses, Washes and Shops
Euromonitor International
February 2011
Introduction
Chinese Demographic Make-Up
Detergents
Clothing
Retailing
Finance
Wrap Up
Report Definitions
