過去数10年において、スポーツ栄養補助食品はニッチ分野でした。しかし、今日の消費者の健康や肥満に対する意識の高まりによって、スポーツ栄養補助食品が脚光を浴びています。
Abstract
Sports nutrition has remained a niche category in consumer health for decades.
Current public health programmes to fight obesity and a wider consumer base
are changing our understanding of sports nutrition towards a brighter and
profitable future.
Euromonitor International’s Sports Nutrition - The Evolution of
Fitness and Consumers global briefing examines the size, growth trends and
potential opportunities in the Consumer Health market. The strategic
analyses include assessing the impacts of changing regulations, research
breakthroughs and public health concerns on both the market and leading
companies. Consumer attitudes towards the products and their personal
healthcare needs are also explored.
Product coverage: Adult Mouth Care, Allergy Care, Analgesics, Calming and
Sleeping, Child-Specific Consumer Health, Cough, Cold and Allergy (Hay Fever)
Remedies, Digestive Remedies, Ear Care, Emergency Contraception, Eye Care,
Herbal/Traditional Products, Medicated Skin Care, NRT Smoking Cessation Aids,
OTC Obesity, OTC Statins, OTC Triptans, Slimming Products, Sports Nutrition,
Vitamins and Dietary Supplements, Wound Treatments.
Data coverage: market sizes (historic and forecasts), company shares, brand
shares and distribution data.
Why buy this report?
• Get a detailed picture of the Consumer Health market;
• Pinpoint growth sectors and identify factors driving change;
• Understand the competitive environment, the market’s major
players and leading brands;
• Use five-year forecasts to assess how the market is predicted to
develop.
Euromonitor International has over 30 years experience of publishing market
research reports, business reference books and online information systems.
With offices in London, Chicago, Singapore, Shanghai, Vilnius, Dubai, Cape
Town, Santiago and Sydney and a network of over 600 analysts worldwide,
Euromonitor International has a unique capability to develop reliable
information resources to help drive informed strategic planning.
Table of Contents
Sports Nutrition - The Evolution of Fitness and Consumers
Euromonitor International
June 2010
Introduction
Key Findings
Driving Forces of Sports Nutrition
Global Performance of Sports Nutrition
Regional Insights
Competition and Retailing Trends
New Product Trends
Prospects
Definitions
