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Abstract
EXECUTIVE SUMMARY
Recession and Maturity
Most areas of consumer foodservice are well-established in Japan, with
maturity thus preventing many channels from achieving growth. This maturity,
coupled with the deepening recession, saw value sales continue to be eroded in
2009, as consumers simply stayed away from many areas within consumer
foodservice in order to curtail their expenditure.
Pricing on the Move
Pricing in consumer foodservice fluctuated in 2009, with high food and fuel
prices in the early part of the year seeing operators inflate their menu
prices. By the end of the review period, stabilisation, followed by a general
decline in prices, followed by Japan' s sharp plunge into another recession,
forced companies to change tack and offer value for money. It is testament to
the efficiency of the Japanese foodservice industry that within a few short
months, menus and pricing have been able to respond to changing events.
Popularity for Convenience Stores
Consumer foodservice continued to be led by convenience store fast food
players in 2009. The leading player is 7-Eleven Japan Co Ltd, while other
leading convenience store fast food players include Lawson Inc, Family Mart Co
Ltd and Circle K Sunkus Co Ltd, with these players all within the top six in
the overall market. However, consumer foodservice remains highly fragmented,
with a dominant share for independents in value sales, transaction volume and,
especially, unit volume.
Retail Environments Prosper
Retail locations continued to gain value share towards the end of the review
period. These locations offer players high consumer traffic, while shopping
centres continue to be popular venues for meeting friends and indulging in
post-work or lunchtime shopping, often with a quick meal. Fast food and
chained coffee specialists saw the strongest growth in value share for retail
locations during the review period, reflecting shoppers' preference for quick
and convenient foodservice options.
Decline Ahead
Consumer foodservice is expected to see decline in constant value sales,
transaction volume and unit volume terms over the forecast period. This will
be chiefly due to the continued economic slowdown, with many consumers
expected to cut back on any unnecessary spending accordingly. Decline will
also be due to growing competition from packaged food, with convenient,
healthy and fresh meal solutions becoming increasingly widely available.
Table of Contents
CONSUMER FOODSERVICE IN JAPAN
- Executive Summary
- Recession and Maturity
- Pricing on the Move
- Popularity for Convenience Stores
- Retail Environments Prosper
- Decline Ahead
- Key Trends and Developments
- Recession Continues
- Ageing Population and Changing Household Size Impact Consumer Foodservice
- Pricing
- Age of Competition
- Health and Wellness
- Market Data
- Table 1. Units, Transactions and Value Sales in Consumer Foodservice:
2004-2009
- Table 2. Units, Transactions and Value Sales in Consumer Foodservice: %
Growth 2004-2009
- Table 3. Consumer Foodservice by Independent Vs Chained Outlets:
Units/Outlets 2009
- Table 4. Consumer Foodservice by Eat in Vs Takeaway 2009
- Table 5. Consumer Foodservice by Food Vs Drinks Split 2009
- Table 6. Sales in Consumer Foodservice by Location 2004-2009
- Table 7. Leading Chained Consumer Foodservice Brands by Number of Units
2009
- Table 8. Chained Consumer Foodservice Company Shares 2005-2009
- Table 9. Chained Consumer Foodservice Brand Shares 2006-2009
- Table 10. Forecast Units, Transactions and Value Sales in Consumer
Foodservice: 2009-2014
- Table 11. Forecast Units, Transactions and Value Sales in Consumer
Foodservice: % Growth 2009-2014
- Appendix
- Published Data Comparisons
- Table 12. Consumer Expenditure on Consumer Foodservice 2003-2008
- Table 13. CFS Performance by Sector: Indices 2007/2008
- Table 14. Consumer Foodservice Outlet Numbers 1996-2006
- Table 15. Convenience Stores: Sales 2005-2008
- Table 16. Convenience Stores: Outlets 2005-2008
- Operating Environment
- Table 17. Number of Franchised Brands by Sector 2006-2008
- Table 18. Number of Franchised Outlets by Sector 2005-2008
- Definitions
- Summary 1. Research Sources
LOCAL COMPANY PROFILES - JAPAN
- 7-eleven Japan Co Ltd
- Strategic Direction
- Key Facts
- Summary 2. 7-Eleven Japan Co Ltd: Key Facts
- Summary 3. Seven & I Holdings Co Ltd: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 4. 7-Eleven Japan Co Ltd: Competitive Position 2009
- Doutor Coffee Co Ltd
- Strategic Direction
- Key Facts
- Summary 5. Doutor Coffee Co Ltd: Key Facts
- Summary 6. Doutor Coffee Co Ltd: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 7. Doutor Coffee Co Ltd: Competitive Position 2009
- Family Mart Co Ltd
- Strategic Direction
- Key Facts
- Summary 8. Family Mart Co Ltd: Key Facts
- Summary 9. Family Mart Co Ltd: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 10. Family Mart Co Ltd: Competitive Position 2009
- Lawson Inc
- Strategic Direction
- Key Facts
- Summary 11. Lawson Inc: Key Facts
- Summary 12. Lawson Inc: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 13. Lawson Inc: Competitive Position 2009
- Mcdonald' s Holdings Co (japan) Ltd
- Strategic Direction
- Key Facts
- Summary 14. McDonald' s Holdings Co (Japan) Ltd: Key Facts
- Summary 15. McDonald' s Holdings Co (Japan) Ltd: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 16. McDonald' s Holdings Co (Japan) Ltd: Competitive Position 2009
- Mos Food Services Inc
- Strategic Direction
- Key Facts
- Summary 17. MOS Food Services Inc: Key Facts
- Summary 18. MOS Food Services Inc: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 19 MOS Food Services Inc: Competitive Position 2009
- Plenus Co Ltd
- Strategic Direction
- Key Facts
- Summary 20. Plenus Co Ltd: Key Facts
- Summary 21. Plenus Co Ltd: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 22. Plenus Co Ltd: Competitive Position 2009
- Reins International Inc
- Strategic Direction
- Key Facts
- Summary 23. Reins International Inc: Key Facts
- Summary 24. Reins International Inc: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 25. Reins International Inc: Competitive Position 2009
- Yoshinoya Co Ltd
- Strategic Direction
- Key Facts
- Summary 26. Yoshinoya Co Ltd: Key Facts
- Summary 27. Yoshinoya Co Ltd: Operational Indicators
- Company Background
- Competitive Positioning
- Summary 28. Yoshinoya Co Ltd: Competitive Position 2009
100% HOME DELIVERY/TAKEAWAY IN JAPAN
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 19. 100% Home Delivery/Takeaway by Subsector: Units/Outlets
2004-2009
- Table 20. 100% Home Delivery/Takeaway by Subsector: Number of
Transactions 2004-2009
- Table 21. 100% Home Delivery/Takeaway by Subsector: Foodservice Value
2004-2009
- Table 22. 100% Home Delivery/Takeaway by Subsector: % Units/Outlets
Growth 2004-2009
- Table 23. 100% Home Delivery/Takeaway by Subsector: % Transaction Growth
2004-2009
- Table 24. 100% Home Delivery/Takeaway by Subsector: % Foodservice Value
Growth 2004-2009
- Table 25. Global Brand Owner Shares of Chained 100% Home
Delivery/Takeaway 2005-2009
- Table 26. Brand Shares of Chained 100% Home Delivery/Takeaway 2006-2009
- Table 27. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Units/Outlets 2009-2014
- Table 28. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Number of Transactions 2009-2014
- Table 29. Forecast Sales in 100% Home Delivery/Takeaway by Subsector:
Foodservice Value 2009-2014
- Table 30. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Units/Outlets Growth 2009-2014
- Table 31. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Transaction Growth 2009-2014
- Table 32. Forecast Sales in 100% Home Delivery/Takeaway by Subsector: %
Foodservice Value Growth 2009-2014
CAFES/BARS IN JAPAN
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 33. Cafes/Bars by Subsector: Units/Outlets 2004-2009
- Table 34. Cafes/Bars by Subsector: Number of Transactions 2004-2009
- Table 35. Cafes/Bars by Subsector: Foodservice Value 2004-2009
- Table 36. Cafes/Bars by Subsector: % Units/Outlets Growth 2004-2009
- Table 37. Cafes/Bars by Subsector: % Transaction Growth 2004-2009
- Table 38. Cafes/Bars by Subsector: % Foodservice Value Growth 2004-2009
- Table 39. Global Brand Owner Shares of Chained Cafes/Bars 2005-2009
- Table 40. Brand Shares of Chained Cafes/Bars 2006-2009
- Table 41. Forecast Sales in Cafes/Bars by Subsector: Units/Outlets
2009-2014
- Table 42. Forecast Sales in Cafes/Bars by Subsector: Number of
Transactions 2009-2014
- Table 43. Forecast Sales in Cafes/Bars by Subsector: Foodservice Value
2009-2014
- Table 44. Forecast Sales in Cafes/Bars by Subsector: % Units/Outlets
Growth 2009-2014
- Table 45. Forecast Sales in Cafes/Bars by Subsector: % Transaction
Growth 2009-2014
- Table 46. Forecast Sales in Cafes/Bars by Subsector: % Foodservice Value
Growth 2009-2014
FULL-SERVICE RESTAURANTS IN JAPAN
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 47. FSR by Subsector: Units/Outlets 2004-2009
- Table 48. FSR by Subsector: Number of Transactions 2004-2009
- Table 49. FSR by Subsector: Foodservice Value 2004-2009
- Table 50. FSR by Subsector: % Units/Outlets Growth 2004-2009
- Table 51. FSR by Subsector: % Transaction Growth 2004-2009
- Table 52. FSR by Subsector: % Foodservice Value Growth 2004-2009
- Table 53. Global Brand Owner Shares of Chained FSR 2005-2009
- Table 54. Brand Shares of Chained FSR 2006-2009
- Table 55. Forecast Sales in FSR by Subsector: Units/Outlets 2009-2014
- Table 56. Forecast Sales in FSR by Subsector: Number of Transactions
2009-2014
- Table 57. Forecast Sales in FSR by Subsector: Foodservice Value 2009-2014
- Table 58. Forecast Sales in FSR by Subsector: % Units/Outlets Growth
2009-2014
- Table 59. Forecast Sales in FSR by Subsector: % Transaction Growth
2009-2014
- Table 60. Forecast Sales in FSR by Subsector: % Foodservice Value Growth
2009-2014
FAST FOOD IN JAPAN
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 61. Fast Food by Subsector: Units/Outlets 2004-2009
- Table 62. Fast Food by Subsector: Number of Transactions 2004-2009
- Table 63. Fast Food by Subsector: Foodservice Value 2004-2009
- Table 64. Fast Food by Subsector: % Units/Outlets Growth 2004-2009
- Table 65. Fast Food by Subsector: % Transaction Growth 2004-2009
- Table 66. Fast Food by Subsector: % Foodservice Value Growth 2004-2009
- Table 67. Sales of Bakery Products Fast Food by Type 2006-2009
- Table 68. Global Brand Owner Shares of Chained Fast Food 2005-2009
- Table 69. Brand Shares of Chained Fast Food 2006-2009
- Table 70. Forecast Sales in Fast Food by Subsector: Units/Outlets
2009-2014
- Table 71. Forecast Sales in Fast Food by Subsector: Number of
Transactions 2009-2014
- Table 72. Forecast Sales in Fast Food by Subsector: Foodservice Value
2009-2014
- Table 73. Forecast Sales in Fast Food by Subsector: % Units/Outlets
Growth 2009-2014
- Table 74. Forecast Sales in Fast Food by Subsector: % Transaction Growth
2009-2014
- Table 75. Forecast Sales in Fast Food by Subsector: % Foodservice Value
Growth 2009-2014
SELF-SERVICE CAFETERIAS IN JAPAN
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 76. Self-service Cafeterias: Units/Outlets 2004-2009
- Table 77. Self-service Cafeterias: Number of Transactions 2004-2009
- Table 78. Self-service Cafeterias: Foodservice Value 2004-2009
- Table 79. Self-service Cafeterias: % Units/Outlets Growth 2004-2009
- Table 80. Self-service Cafeterias: % Transaction Growth 2004-2009
- Table 81. Self-service Cafeterias: % Foodservice Value Growth 2004-2009
- Table 82. Forecast Sales in Self-service Cafeterias: Units/Outlets
2009-2014
- Table 83. Forecast Sales in Self-service Cafeterias: Number of
Transactions 2009-2014
- Table 84. Forecast Sales in Self-service Cafeterias: Foodservice Value
2009-2014
- Table 85. Forecast Sales in Self-service Cafeterias: % Units/Outlets
Growth 2009-2014
- Table 86. Forecast Sales in Self-service Cafeterias: % Transaction
Growth 2009-2014
- Table 87. Forecast Sales in Self-service Cafeterias: % Foodservice Value
Growth 2009-2014
STREET STALLS/KIOSKS IN JAPAN
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 88. Street Stalls/Kiosks: Units/Outlets 2004-2009
- Table 89. Street Stalls/Kiosks: Number of Transactions 2004-2009
- Table 90. Street Stalls/Kiosks: Foodservice Value 2004-2009
- Table 91. Street Stalls/Kiosks: % Units/Outlets Growth 2004-2009
- Table 92. Street Stalls/Kiosks: % Transaction Growth 2004-2009
- Table 93. Street Stalls/Kiosks: % Foodservice Value Growth 2004-2009
- Table 94. Forecast Sales in Street Stalls/Kiosks: Units/Outlets 2009-2014
- Table 95. Forecast Sales in Street Stalls/Kiosks: Number of Transactions
2009-2014
- Table 96. Forecast Sales in Street Stalls/Kiosks: Foodservice Value
2009-2014
- Table 97. Forecast Sales in Street Stalls/Kiosks: % Units/Outlets Growth
2009-2014
- Table 98. Forecast Sales in Street Stalls/Kiosks: % Transaction Growth
2009-2014
- Table 99. Forecast Sales in Street Stalls/Kiosks: % Foodservice Value
Growth 2009-2014
CONSUMER FOODSERVICE BY LOCATION IN JAPAN
- Headlines
- Trends
- Competitive Landscape
- Prospects
- Category Data
- Table 100. Consumer Foodservice Sales by Location: Units/Outlets
2004-2009
- Table 101. Consumer Foodservice Sales by Location: Number of
Transactions 2004-2009
- Table 102. Consumer Foodservice Sales by Location: Foodservice Value
2004-2009
- Table 103. Consumer Foodservice Sales by Location: % Units/Outlets
Growth 2004-2009
- Table 104. Consumer Foodservice Sales by Location: % Transaction Growth
2004-2009
- Table 105. Consumer Foodservice Sales by Location: % Foodservice Value
Growth 2004-2009
- Table 106. Consumer Foodservice Sales through Standalone: Units/Outlets
2004-2009
- Table 107. Consumer Foodservice Sales through Standalone: Number of
Transactions 2004-2009
- Table 108. Consumer Foodservice Sales through Standalone: Foodservice
Value 2004-2009
- Table 109. Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2004-2009
- Table 110. Consumer Foodservice Sales through Standalone: % Transaction
Growth 2004-2009
- Table 111. Consumer Foodservice Sales through Standalone: % Foodservice
Value Growth 2004-2009
- Table 112. Consumer Foodservice Sales through Leisure: Units/Outlets
2004-2009
- Table 113. Consumer Foodservice Sales through Leisure: Number of
Transactions 2004-2009
- Table 114. Consumer Foodservice Sales through Leisure: Foodservice Value
2004-2009
- Table 115. Consumer Foodservice Sales through Leisure: % Units/Outlets
Growth 2004-2009
- Table 116. Consumer Foodservice Sales through Leisure: % Transaction
Growth 2004-2009
- Table 117. Consumer Foodservice Sales through Leisure: % Foodservice
Value Growth 2004-2009
- Table 118. Consumer Foodservice Sales through Retail: Units/Outlets
2004-2009
- Table 119. Consumer Foodservice Sales through Retail: Number of
Transactions 2004-2009
- Table 120. Consumer Foodservice Sales through Retail: Foodservice Value
2004-2009
- Table 121. Consumer Foodservice Sales through Retail: % Units/Outlets
Growth 2004-2009
- Table 122. Consumer Foodservice Sales through Retail: % Transaction
Growth 2004-2009
- Table 123. Consumer Foodservice Sales through Retail: % Foodservice
Value Growth 2004-2009
- Table 124. Consumer Foodservice Sales through Lodging: Units/Outlets
2004-2009
- Table 125. Consumer Foodservice Sales through Lodging: Number of
Transactions 2004-2009
- Table 126. Consumer Foodservice Sales through Lodging: Foodservice Value
2004-2009
- Table 127 .Consumer Foodservice Sales through Lodging: % Units/Outlets
Growth 2004-2009
- Table 128. Consumer Foodservice Sales through Lodging: % Transaction
Growth 2004-2009
- Table 129. Consumer Foodservice Sales through Lodging: % Foodservice
Value Growth 2004-2009
- Table 130. Consumer Foodservice Sales through Travel: Units/Outlets
2004-2009
- Table 131. Consumer Foodservice Sales through Travel: Number of
Transactions 2004-2009
- Table 132. Consumer Foodservice Sales through Travel: Foodservice Value
2004-2009
- Table 133. Consumer Foodservice Sales through Travel: % Units/Outlets
Growth 2004-2009
- Table 134. Consumer Foodservice Sales through Travel: % Transaction
Growth 2004-2009
- Table 135. Consumer Foodservice Sales through Travel: % Foodservice
Value Growth 2004-2009
- Table 136. Forecast Consumer Foodservice Sales by Location:
Units/Outlets 2009-2014
- Table 137. Forecast Consumer Foodservice Sales by Location: Number of
Transactions 2009-2014
- Table 138. Forecast Consumer Foodservice Sales by Location: Foodservice
Value 2009-2014
- Table 139. Forecast Consumer Foodservice Sales by Location: %
Units/Outlets Growth 2009-2014
- Table 140. Forecast Consumer Foodservice Sales by Location: %
Transaction Growth 2009-2014
- Table 141. Forecast Consumer Foodservice Sales by Location: %
Foodservice Value Growth 2009-2014
- Table 142. Forecast Consumer Foodservice Sales through Standalone:
Units/Outlets 2009-2014
- Table 143. Forecast Consumer Foodservice Sales through Standalone:
Number of Transactions 2009-2014
- Table 144. Forecast Consumer Foodservice Sales through Standalone:
Foodservice Value 2009-2014
- Table 145. Forecast Consumer Foodservice Sales through Standalone: %
Units/Outlets Growth 2009-2014
- Table 146. Forecast Consumer Foodservice Sales through Standalone: %
Transaction Growth 2009-2014
- Table 147. Forecast Consumer Foodservice Sales through Standalone: %
Foodservice Value Growth 2009-2014
- Table 148. Forecast Consumer Foodservice Sales through Leisure:
Units/Outlets 2009-2014
- Table 149. Forecast Consumer Foodservice Sales through Leisure: Number
of Transactions 2009-2014
- Table 150. Forecast Consumer Foodservice Sales through Leisure:
Foodservice Value 2009-2014
- Table 151. Forecast Consumer Foodservice Sales through Leisure: %
Units/Outlets Growth 2009-2014
- Table 152. Forecast Consumer Foodservice Sales through Leisure: %
Transaction Growth 2009-2014
- Table 153. Forecast Consumer Foodservice Sales through Leisure: %
Foodservice Value Growth 2009-2014
- Table 154. Forecast Consumer Foodservice Sales through Retail:
Units/Outlets 2009-2014
- Table 155. Forecast Consumer Foodservice Sales through Retail: Number of
Transactions 2009-2014
- Table 156. Forecast Consumer Foodservice Sales through Retail:
Foodservice Value 2009-2014
- Table 157. Forecast Consumer Foodservice Sales through Retail: %
Units/Outlets Growth 2009-2014
- Table 158. Forecast Consumer Foodservice Sales through Retail: %
Transaction Growth 2009-2014
- Table 159. Forecast Consumer Foodservice Sales through Retail: %
Foodservice Value Growth 2009-2014
- Table 160. Forecast Consumer Foodservice Sales through Lodging:
Units/Outlets 2009-2014
- Table 161. Forecast Consumer Foodservice Sales through Lodging: Number
of Transactions 2009-2014
- Table 162. Forecast Consumer Foodservice Sales through Lodging:
Foodservice Value 2009-2014
- Table 163. Forecast Consumer Foodservice Sales through Lodging: %
Units/Outlets Growth 2009-2014
- Table 164. Forecast Consumer Foodservice Sales through Lodging: %
Transaction Growth 2009-2014
- Table 165. Forecast Consumer Foodservice Sales through Lodging: %
Foodservice Value Growth 2009-2014
- Table 166. Forecast Consumer Foodservice Sales through Travel:
Units/Outlets 2009-2014
- Table 167. Forecast Consumer Foodservice Sales through Travel: Number of
Transactions 2009-2014
- Table 168. Forecast Consumer Foodservice Sales through Travel:
Foodservice Value 2009-2014
- Table 169. Forecast Consumer Foodservice Sales through Travel: %
Units/Outlets Growth 2009-2014
- Table 170. Forecast Consumer Foodservice Sales through Travel: %
Transaction Growth 2009-2014
- Table 171. Forecast Consumer Foodservice Sales through Travel: %
Foodservice Value Growth 2009-2014