Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
Declining consumer purchasing power blamed for decelerating growth
OTC healthcare in Indonesia maintained its respectable performance in 2008,
albeit that it saw slightly slower growth than in 2007. In fact, current value
growth slowed in all product categories, and industry sources blame the
decelerating performance in 2008 on the declining purchasing power of
consumers due to fuel price rises, followed by price increases on necessities.
Since in terms of their own daily needs price remained the main concern, the
majority of Indonesian consumers with low disposable incomes became even more
price-conscious when buying OTC healthcare products, especially those seen as
less necessary, such as vitamins and dietary supplements, medicated skin care
and calming and sleeping products. Meanwhile, a number of consumers traded
down to cheaper brands, including generics, and herbal or Jamu products for
products such as analgesics, cough, cold and allergy (hay fever) remedies and
digestive remedies.
2008 witnesses intensified competition from non-OTC products
2008 witnessed increasingly aggressive promotional activities for various
non-OTC products, including cosmetics and toiletries, packaged food and
non-alcoholic drinks; thus threatening the performance of a number of OTC
healthcare categories. Medicated skin care saw competition from cosmetics and
toiletries, with medicated shampoos competing with anti-dandruff shampoos such
as Clear, and feminine wash competing with non-OTC feminine wash brands such
as Lactacyd. Laxatives also saw strong competition from packaged food
products, including yoghurt claiming to treat constipation. Meanwhile, vitamin
C, calcium supplements and ginseng supplements experienced the effects of
campaigns from non-OTC products; elixirs such as You C 1000, calcium-fortified
powder milk such as Anlene and ginseng-fortified coffee such as CNI Ginseng
Coffee respectively.
Fragmented landscape, but domestic companies continue to lead the way
In 2008, OTC healthcare in Indonesia remained fragmented, with numerous
domestic and multinational brand names present. However, domestic companies
led in value share terms up to 2008. For instance, prominent local players
such as Kalbe Farma Tbk PT and Tempo Scan Pacific Tbk PT have a strong
presence in the three biggest contributors to value sales of OTC healthcare
products: analgesics, cough, cold and allergy (hay fever) remedies and
vitamins and dietary supplements. They employed various strategies to
strengthen their dominance, such as heavy investment in new product launches,
aggressive promotions through above-the-line as well as below-the-line
activities and more extensive distribution networks.
Grocery retailers and chemists/pharmacies erode the share of parapharmacies/drugstores
In 2008, parapharmacies/drugstores remained the leading channel through which
OTC healthcare products were sold in Indonesia. Towards 2008, however, the
importance of the channel was gradually threatened by grocery retailers and
chemists/pharmacies, which both witnessed growing shares. The rising share of
grocery retailers was thanks to the rapid expansion of modern retail outlets
throughout the country, especially hypermarkets and convenience stores. As
companies attempted to widen the distribution coverage for their OTC
healthcare products, more traditional grocery outlets carried a wider range of
products towards the end of the review period. In addition, there was also an
increase in chemists/pharmacies, both chained and independent outlets, which
provided consumers with better access to a wider range of products at
affordable prices and in convenient locations.
Respectable growth predicted for OTC healthcare in the forecast period
OTC healthcare is still expected to perform respectably in the forecast
period. One of the reasons for continued demand for OTC products is their
relatively cheap price compared with ethical medicines, and also their
acceptable efficacy. In addition, the potential for growth in the OTC
healthcare market is still good, because the geographical penetration of many
OTC products was not yet optimal in the review period, given the vast size of
the country. As such, OTC healthcare is forecast to maintain its strong
performance in the forecast period.
Table of Contents
- OTC HEALTHCARE IN INDONESIA : MARKET INSIGHT
- EXECUTIVE SUMMARY
- Declining consumer purchasing power blamed for decelerating growth
- 2008 witnesses intensified competition from non-OTC products
- Fragmented landscape, but domestic companies continue to lead the way
- Grocery retailers and chemists/pharmacies erode the share of
parapharmacies/drugstores
- Respectable growth predicted for OTC healthcare in the forecast period
- KEY TRENDS AND DEVELOPMENTS
- Adverse economic situation slows growth in OTC healthcare
- The growing presence of products in single-serve packaging
- Competition from non-OTC products intensifies
- Herbal/traditional products receive more attention from consumers
- Market concentration appears to be more significant across OTC healthcare
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- MARKET DATA
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Sales of OTC Healthcare by Distribution Format: % Analysis
2003-2008
- Table 8 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2008
- Table 9 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 10 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2008-2013
- Table 11 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 12 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2008-2013
- APPENDIX
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Self-medication and Preventative Medicine
- Generics
- Switches
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - INDONESIA
- GALENIUM PHARMASIA LABORATORIES PT - OTC HEALTHCARE - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 2 Galenium Pharmasia Laboratories PT: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 3 Galenium Pharmasia Laboratories PT: Production
- Statistics 2007
- COMPETITIVE POSITIONING
- Summary 4 Galenium Pharmasia Laboratories PT: Competitive
- Position 2008
- KALBE FARMA TBK PT - OTC HEALTHCARE - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 5 Kalbe Farma Tbk PT: Key Facts
- Summary 6 Kalbe Farma Tbk PT: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 7 Kalbe Farma Tbk PT: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 8 Kalbe Farma Tbk PT: Competitive Position 2008
- KONIMEX PHARMACEUTICAL LABORATORIES PT - OTC
- HEALTHCARE - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 9 Konimex Pharmaceutical Laboratories PT: Key
- Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 10 Konimex Pharmaceutical Laboratories PT:
- Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 11 Konimex Pharmaceutical Laboratories PT:
- Competitive Position 2008
- SIDOMUNCUL PT - OTC HEALTHCARE - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 12 Sido Muncul PT: Key Facts
- COMPANY BACKGROUND
- PRODUCTION
- Summary 13 Sido Muncul PT: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 14 Sido Muncul PT: Competitive Position 2008
- TEMPO SCAN PACIFIC TBK PT - OTC HEALTHCARE - INDONESIA
- STRATEGIC DIRECTION
- KEY FACTS
- Summary 15 Tempo Scan Pacific Tbk PT: Key Facts
- Summary 16 Tempo Scan Pacific Tbk PT: Operational Indicators
- COMPANY BACKGROUND
- PRODUCTION
- Summary 17 Tempo Scan Pacific Tbk PT: Production Statistics 2007
- COMPETITIVE POSITIONING
- Summary 18 Tempo Scan Pacific Tbk PT: Competitive Position 2008
- ANALGESICS IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 13 Sales of Analgesics by Subsector: Value 2003-2008
- Table 14 Sales of Analgesics by Subsector: % Value Growth 2003-2008
- Table 15 Herbal vs Standard Topical Analgesics 2003-2008
- Table 16 Topical Analgesics by Format: % Value Breakdown 2004-2008
- Table 17 Analgesics Company Shares by Value 2004-2008
- Table 18 Analgesics Brand Shares by Value 2005-2008
- Table 19 Forecast Sales of Analgesics by Subsector: Value 2008-2013
- Table 20 Forecast Sales of Analgesics by Subsector: % Value Growth
2008-2013
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2003-2008
- Table 22 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2003-2008
- Table 23 Sales of Decongestants by Type: Value 2003-2008
- Table 24 Sales of Decongestants by Type: % Value Growth 2003-2008
- Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2003-2008
- Table 26 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2003-2008
- Table 27 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2003-2008
- Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Value 2004-2008
- Table 29 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Value 2005-2008
- Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2008-2013
- Table 31 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2008-2013
- DIGESTIVE REMEDIES IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 32 Sales of Digestive Remedies by Subsector: Value 2003-2008
- Table 33 Sales of Digestive Remedies by Subsector: % Value Growth
2003-2008
- Table 34 Herbal vs Standard Digestive Remedies 2003-2008
- Table 35 Digestive Remedies Company Shares by Value 2004-2008
- Table 36 Digestive Remedies Brand Shares by Value 2005-2008
- Table 37 Forecast Sales of Digestive Remedies by Subsector: Value
2008-2013
- Table 38 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2008-2013
- MEDICATED SKIN CARE IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 39 Sales of Medicated Skin Care by Subsector: Value 2003-2008
- Table 40 Sales of Medicated Skin Care by Subsector: % Value Growth
2003-2008
- Table 41 Acne Treatments by Format: % Value Breakdown 2004-2008
- Table 42 Medicated Skin Care Company Shares by Value 2004-2008
- Table 43 Medicated Skin Care Brand Shares by Value 2005-2008
- Table 44 Acne Treatments Brand Shares by Value 2005-2008
- Table 45 Hair Loss Treatments Brand Shares by Value 2005-2008
- Table 46 Forecast Sales of Medicated Skin Care by Subsector: Value
2008-2013
- Table 47 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2008-2013
- VITAMINS AND DIETARY SUPPLEMENTS IN INDONESIA
- HEADLINES
- TRENDS - VITAMINS
- TRENDS -- DIETARY SUPPLEMENTS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 48 Dietary Supplements: Brand Ranking by Positioning 2008
- SECTOR DATA
- Table 49 Sales of Vitamins and Dietary Supplements by Subsector: Value
2003-2008
- Table 50 Sales of Vitamins and Dietary Supplements by Subsector: % Value
Growth 2003-2008
- Table 51 Folic Acid v Other B Vitamins 2004-2008
- Table 52 Dietary Supplements by Positioning 2006-2008
- Table 53 Vitamins and Dietary Supplements Company Shares by Value
2004-2008
- Table 54 Vitamins and Dietary Supplements Brand Shares by Value 2005-2008
- Table 55 Vitamins Brand Shares by Value 2005-2008
- Table 56 Dietary Supplements Brand Shares by Value 2005-2008
- Table 57 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: Value 2008-2013
- Table 58 Forecast Sales of Vitamins and Dietary Supplements by
Subsector: % Value Growth 2008-2013
- NRT SMOKING CESSATION AIDS IN INDONESIA
- HEADLINES
- TRENDS
- COMPETITIVE LANDSCAPE
- PROSPECTS
- EYE CARE IN INDONESIA
- SECTOR DATA
- Table 59 Sales of Eye Care by Subsector: Value 2003-2008
- Table 60 Sales of Eye Care by Subsector: % Value Growth 2003-2008
- Table 61 Standard Eye Care by Type: % Value Breakdown 2007-2008
- Table 62 Eye Care Company Shares by Value 2004-2008
- Table 63 Eye Care Brand Shares by Value 2005-2008
- Table 64 Forecast Sales of Eye Care by Subsector: Value 2008-2013
- Table 65 Forecast Sales of Eye Care by Subsector: % Value Growth
2008-2013
- EAR CARE IN INDONESIA
- OVERVIEW
- ADULT MOUTH CARE IN INDONESIA
- HEADLINES
- SECTOR DATA
- Table 66 Sales of Adult Mouth Care: Value 2003-2008
- Table 67 Sales of Adult Mouth Care: % Value Growth 2003-2008
- Table 68 Adult Mouth Care Company Shares by Value 2004-2008
- Table 69 Adult Mouth Care Brand Shares by Value 2005-2008
- Table 70 Forecast Sales of Adult Mouth Care: Value 2008-2013
- Table 71 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
- CALMING AND SLEEPING PRODUCTS IN INDONESIA
- SECTOR DATA
- Table 72 Sales of Calming and Sleeping Products: Value 2003-2008
- Table 73 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
- Table 74 Calming and Sleeping Products Company Shares by Value 2004-2008
- Table 75 Calming and Sleeping Products Brand Shares by Value 2005-2008
- Table 76 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
- Table 77 Forecast Sales of Calming and Sleeping Products: % Value Growth
2008-2013
- WOUND TREATMENTS IN INDONESIA
- SECTOR DATA
- Table 78 Sales of Wound Treatments by Subsector: Value 2003-2008
- Table 79 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
- Table 80 Wound Treatments Company Shares by Value 2004-2008
- Table 81 Wound Treatments Brand Shares by Value 2005-2008
- Table 82 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
- Table 83 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2008-2013
- OTC OBESITY IN INDONESIA
- OVERVIEW
- EMERGENCY CONTRACEPTION IN INDONESIA
- OVERVIEW
- OTC TRIPTANS IN INDONESIA
- OVERVIEW
