Abstract
Why buy this report
- Get insight into trends in market performance
- Pinpoint growth sectors and identify factors driving change
- Identify market and brand leaders and understand the competitive
environment
Product coverage
Adult mouth care; Allergy care; Analgesics; Calming and sleeping products;
Child-specific OTC healthcare; Cough; cold and allergy (hay fever) remedies;
Digestive remedies; Ear care; Emergency contraception; Eye care; Medicated
skin care; NRT Smoking cessation aids; OTC obesity; OTC statins; OTC triptans;
Vitamins and dietary supplements; Wound treatments
Executive summary
2008 growth similar to the average for the review period
The OTC healthcare market in 2008 recorded growth that was similar to the
average for the review period. While in more mature ranges such as analgesics
and wound treatments, volume growth slowed, value growth for the market was
still quite strong as high inflation had an effect on prices. Several less
developed sectors, such as vitamins and dietary supplements and nicotine
replacement products continued to see dynamic, double-digit growth.
Anti-smoking policies lead to growth in NRT smoking cessation aids
Nicotine replacement therapy continued to outpace other sectors as it has in
recent years. The government has taken a hard stance against smoking,
requiring strong labelling about the dangers of smoking and severely
restricting the locations where people are allowed to smoke. Therefore, more
Chileans have shown an interest in stopping smoking with nicotine replacement
therapies proving a popular method.
Arcor and Laboratorio Chile contend for the lead
The OTC market was characterised by a wide number of participants, many of
which are niche players with a presence in a limited number of sectors. The
most important pharmaceutical company was Laboratorio Chile, which, by
contrast, was present in most sectors of the OTC healthcare industry with
well-recognised brands as well as generic products. Due to the popularity of
medicated confectionery, packaged food company Arcor SAIC Unidal Chile took
over the lead from Laboratorio Chile in 2008.
Pharmacies/drugstores maintain its stranglehold in distribution
Since most products in OTC healthcare are only permitted to be sold in
pharmacies and drugstores, these outlets accounted for a substantial
percentage of sales. While chemists/parapharmacies had been losing ground to
parapharmacies/drugstores in recent years, this trend stopped, with the
breakout between the two formats remaining roughly the same. According to some
industry sources, after years of investing heavily in drugstore format stores,
which sell a wide variety of other products such as food and cosmetics, they
are starting to develop more outlets that focus on selling medications, as
these are smaller and less expensive to operate.
The economy is expected to affect the market over the forecast period
The global financial crisis is beginning to have an effect on the Chilean
market. OTC medications are a necessity for many people, especially those who
suffer from chronic conditions such as allergies, therefore the impact is
likely to be somewhat less severe than in other areas of the economy, such as
durable goods. Nevertheless, consumers concerned about their financial
situation are expected to be quite price sensitive in the next few years and
look for ways to save money, such as stocking up during sales or buying
generic products. By 2011, the economic climate is expected to pick up again
and prospects for OTC healthcare sales will be brighter.
Table of Contents
- OTC HEALTHCARE IN CHILE : MARKET INSIGHT
- EXECUTIVE SUMMARY
- 2008 growth similar to the average for the review period
- Anti-smoking policies lead to growth in NRT smoking cessation aids
- Arcor and Laboratorio Chile contend for the lead
- Pharmacies/drugstores maintain its stranglehold in distribution
- The economy is expected to affect the market over the forecast period
- KEY TRENDS AND DEVELOPMENTS
- Independent pharmacies continue to come under pressure from chains
- New attempt to liberalise sales of medications
- Generics/private label expected to gain popularity due to the economy
- Price fixing scandal plagues the OTC healthcare industry
- High levels of stress lead to growth in some sectors
- MARKET INDICATORS
- Table 1 Consumer Expenditure on Health Goods and Medical Services
2003-2008
- Table 2 Life Expectancy at Birth 2003-2008
- MARKET DATA
- Table 3 Sales of OTC Healthcare by Sector: Value 2003-2008
- Table 4 Sales of OTC Healthcare by Sector: % Value Growth 2003-2008
- Table 5 OTC Healthcare Company Shares by Value 2004-2008
- Table 6 OTC Healthcare Brand Shares by Value 2005-2008
- Table 7 Penetration of Private Label by Sector 2003-2008
- Table 8 Sales of OTC Healthcare by Distribution Format: % Analysis
2003-2008
- Table 9 Sales of OTC Healthcare by Sector and Distribution Format: %
Analysis 2008
- Table 10 Forecast Sales of OTC Healthcare by Sector: Value 2008-2013
- Table 11 Forecast Sales of OTC Healthcare by Sector: % Value Growth
2008-2013
- APPENDIX
- OTC Registration and Classification
- Vitamins & Dietary Supplements Registration and Classification
- Self-medication and Preventative Medicine
- Generics
- Switches
- DEFINITIONS
- Summary 1 Research Sources
- LOCAL COMPANY PROFILES - CHILE
- LABORATORIO GARDEN HOUSE SA - OTC HEALTHCARE - CHILE
- STRATEGIC DIRECTION
- Key Facts
- Summary 2 Laboratorio Garden House SA Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 3 Laboratorio Garden House SA: Competitive Position 2008
- LABORATORIO MAVER LTDA - OTC HEALTHCARE - CHILE
- STRATEGIC DIRECTION
- Key Facts
- Summary 4 Laboratorio Maver Ltda: Key Facts
- Company Background
- ProduCtion
- Competitive Positioning
- Summary 5 Laboratorio Maver Ltda: Competitive Position 2008
- LABORATORIO RECALCINE SA - OTC HEALTHCARE - CHILE
- STRATEGIC DIRECTION
- Key Facts
- Summary 6 Laboratorio Recalcine SA: Key Facts
- Company Background
- Production
- Summary 7 Laboratorio Recalcine SA: Production Statistics 2008
- Competitive Positioning
- Summary 8 Laboratorio Recalcine SA: Competitive Position 2008
- LABORATORIOS ANDRóMACO SA - OTC HEALTHCARE - CHILE
- STRATEGIC DIRECTION
- Key Facts
- Summary 9 Laboratorios Andrómaco SA: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 10 Laboratorios Andrómaco SA: Competitive Position 2008
- LABORATORIOS SAVAL SA - OTC HEALTHCARE - CHILE
- STRATEGIC DIRECTION
- Key Facts
- Summary 11 Laboratorios Saval SA: Key Facts
- Company Background
- Production
- Competitive Positioning
- Summary 12 Laboratorios Saval SA: Competitive Position 2008
- ANALGESICS IN CHILE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 12 Sales of Analgesics by Subsector: Value 2003-2008
- Table 13 Sales of Analgesics by Subsector: % Value Growth 2003-2008
- Table 14 Herbal vs Standard Topical Analgesics 2003-2008
- Table 15 Topical Analgesics by Format: % Value Breakdown 2004-2008
- Table 16 Analgesics Company Shares by Value 2004-2008
- Table 17 Analgesics Brand Shares by Value 2005-2008
- Table 18 Forecast Sales of Analgesics by Subsector: Value 2008-2013
- Table 19 Forecast Sales of Analgesics by Subsector: % Value Growth
2008-2013
- COUGH, COLD AND ALLERGY (HAY FEVER) REMEDIES IN CHILE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 20 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: Value 2003-2008
- Table 21 Sales of Cough, Cold and Allergy (Hay Fever) Remedies by
Subsector: % Value Growth 2003-2008
- Table 22 Sales of Decongestants by Type: Value 2003-2008
- Table 23 Sales of Decongestants by Type: % Value Growth 2003-2008
- Table 24 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: Value 2003-2008
- Table 25 Sales of Child-specific Cough, Cold and Allergy (Hay Fever)
Remedies by Type: % Value Growth 2003-2008
- Table 26 Herbal vs Standard Cough, Cold and Allergy (Hay Fever) Remedies
2003-2008
- Table 27 Cough, Cold and Allergy (Hay Fever) Remedies Company Shares by
Value 2004-2008
- Table 28 Cough, Cold and Allergy (Hay Fever) Remedies Brand Shares by
Value 2005-2008
- Table 29 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: Value 2008-2013
- Table 30 Forecast Sales of Cough, Cold and Allergy (Hay Fever) Remedies
by Subsector: % Value Growth 2008-2013
- DIGESTIVE REMEDIES IN CHILE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 31 Sales of Digestive Remedies by Subsector: Value 2003-2008
- Table 32 Sales of Digestive Remedies by Subsector: % Value Growth
2003-2008
- Table 33 Herbal vs Standard Digestive Remedies 2003-2008
- Table 34 Digestive Remedies Company Shares by Value 2004-2008
- Table 35 Digestive Remedies Brand Shares by Value 2005-2008
- Table 36 Forecast Sales of Digestive Remedies by Subsector: Value
2008-2013
- Table 37 Forecast Sales of Digestive Remedies by Subsector: % Value
Growth 2008-2013
- MEDICATED SKIN CARE IN CHILE
- HEADLINES
- TRENDS
- SWITCHES
- COMPETITIVE LANDSCAPE
- PROSPECTS
- SECTOR DATA
- Table 38 Sales of Medicated Skin Care by Subsector: Value 2003-2008
- Table 39 Sales of Medicated Skin Care by Subsector: % Value Growth
2003-2008
- Table 40 Acne Treatments by Format: % Value Breakdown 2004-2008
- Table 41 Medicated Skin Care Company Shares by Value 2004-2008
- Table 42 Medicated Skin Care Brand Shares by Value 2005-2008
- Table 43 Acne Treatments Brand Shares by Value 2005-2008
- Table 44 Hair Loss Treatments Brand Shares by Value 2005-2008
- Table 45 Forecast Sales of Medicated Skin Care by Subsector: Value
2008-2013
- Table 46 Forecast Sales of Medicated Skin Care by Subsector: % Value
Growth 2008-2013
- EYE CARE IN CHILE
- SECTOR DATA
- Table 47 Sales of Eye Care by Subsector: Value 2003-2008
- Table 48 Sales of Eye Care by Subsector: % Value Growth 2003-2008
- Table 49 Standard Eye Care by Type: % Value Breakdown 2007-2008
- Table 50 Eye Care Company Shares by Value 2004-2008
- Table 51 Eye Care Brand Shares by Value 2005-2008
- Table 52 Forecast Sales of Eye Care by Subsector: Value 2008-2013
- Table 53 Forecast Sales of Eye Care by Subsector: % Value Growth
2008-2013
- ADULT MOUTH CARE IN CHILE
- HEADLINES
- SECTOR DATA
- Table 54 Sales of Adult Mouth Care: Value 2003-2008
- Table 55 Sales of Adult Mouth Care: % Value Growth 2003-2008
- Table 56 Adult Mouth Care Company Shares by Value 2004-2008
- Table 57 Adult Mouth Care Brand Shares by Value 2005-2008
- Table 58 Forecast Sales of Adult Mouth Care: Value 2008-2013
- Table 59 Forecast Sales of Adult Mouth Care: % Value Growth 2008-2013
- CALMING AND SLEEPING PRODUCTS IN CHILE
- SECTOR DATA
- Table 60 Sales of Calming and Sleeping Products: Value 2003-2008
- Table 61 Sales of Calming and Sleeping Products: % Value Growth 2003-2008
- Table 62 Calming and Sleeping Products Company Shares by Value 2004-2008
- Table 63 Calming and Sleeping Products Brand Shares by Value 2005-2008
- Table 64 Forecast Sales of Calming and Sleeping Products: Value 2008-2013
- Table 65 Forecast Sales of Calming and Sleeping Products: % Value Growth
2008-2013
- WOUND TREATMENTS IN CHILE
- SECTOR DATA
- Table 66 Sales of Wound Treatments by Subsector: Value 2003-2008
- Table 67 Sales of Wound Treatments by Subsector: % Value Growth 2003-2008
- Table 68 Wound Treatments Company Shares by Value 2004-2008
- Table 69 Wound Treatments Brand Shares by Value 2005-2008
- Table 70 Forecast Sales of Wound Treatments by Subsector: Value 2008-2013
- Table 71 Forecast Sales of Wound Treatments by Subsector: % Value Growth
2008-2013
- EMERGENCY CONTRACEPTION IN CHILE
