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市場調査レポート
任天堂と日本のゲーム産業
"Nintendo and Japan's Game Industry"
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Abstract
Summary
Nintendo with Wii and DS (and soon DSi) is revolutionizing the rapidly growing
global game industry, and became the undisputed market leader. Japan' s game
industry sets global trends, and drives changes. This report analyzes Japan' s
game markets and Japanese game companies, and explains global game industry
trends from our Japan perspective. This report is a must-read for anyone
wishing to understand Japan' s game industry, game markets, and global game
industry trends.
Report Statistics:
- Version 10 of January 9, 2009
- approx. 191 pages
- 36 Figures
- 83 Photos
- 30 tables
- pdf-format
- 4.5 Mbyte
Table of Contents
- Executive Summary: Japan' s game industry
- Japan' s game industry in the world (graphics relating Japan' s game
market size to global market size
- Japan' s game industry: structure and overview
- Game platform segmentation
- Game industry in the context of the media industry (figure shows
quantitative market segment sizes in comparison)
- Game industry landscape (figure shows major sectors, segmentation and
market structure)
- Game industry overview (figure shows size comparison of major four sectors)
- Market trends (figure shows market size development and trends for video
games, hardware, software, online games, mobile phone based game market,
market sizes for 1996-2009, and extrapolation of trends to 2009, linear scale)
- Video game software market compared to online and mobile phone markets
(Figure shows size of video game software, online games and mobile phone based
games from 1996-2007 and with projection to 2009)
- Hardware: market segmentation
- Arcade game sector
- Description, overview, major trends
- Konami' s Benami series
- Beatmania
- Dance Dance Revolution
- DrumMania
- GuitarFreaks
- Crane games, UFO-Catcher
- Game machine locations and sales figures per machine
- Game console platforms
- Overview and size of market (graphics: 1996-2009)
- Console rule of thumb for Japan
- the current 7th generation platforms (table)
- Full high definition gaming vs Wii' s EDTV
- sales figures Wii vs Playstation PS3 and Xbox 360 in Japan (since launch
until Sept 28, 2008
- Mii' s and avatars - lead by Nintendo
- Wii - Nintendo' s internal code name: "Revolution"
- Wii, new markets - the paradigm shifts
- Console rule of thumb for Japan
- “too many powerful consoles can' t coexist&rduo;, &lduo;a low cost
console makes mums happy” (Wii' s creators about their strategy)
- the controller as paradigm shift
- The Wii control system
- Wii remote and Nunchuk in action
- Top selling Wii games (including sales estimates)
- Wii Fit
- Wii Music
- PS3
- PS3 - no compromises - going for the max
- PS3 and bluray
- Xbox and Xbox-360 in Japan
- PS3 - no compromises - going for the max
- PS3 and bluray
- Paradigm shifts in business models: prices vs manufacturing costs
- Paradigm shifts in business models: Nintendo wins, SONY loses
- Estimated manufacturing costs vs prices
- Handheld game platforms
- Current 7th generation handheld game consoles
- Detailed comparison between DS and PSP (table)
- DS and PSP sales figures since start until Sept 28, 2008 in Japan
- DS pioneered Nintendo' s paradigm shifts
- Japan' s remaining two console platform companies: Nintendo and Sony
Computer Entertainment (SCE)
- Financials: Annual revenues and operating income for Nintendo vs SONY and
SCE (graphics: Revenues and operating income for Nintendo and Sony Computer
Entertainment: FY1998 - FY2009))
- Nintendo vs SONY sales and income (Graphics: revenues and net income
comparing SONY and Nintendo, 1998 - 2009)
- Nintendo
- Company history
- Nintendo' s top 20 software titles
- Graphics: Nintendo - annual revenues, operating income and net income 1998
- 2009
- SONY Computer Entertainment SCE
- Company history
- Analysis
- Graphics: SEC - annual revenues, operating income 1998 - 2009
- Japan Game software markets
- Market size
- Remark on interpreting game market statistics
- Which games do Japanese people like?
- Games by genre, most popular games in Japan
- Top 13 most popular game genres
- Figure comparing popularity of game genres in Japan
- Software game market trends
- Japan' s Game software companies
- Market size
- Japan' s major game and games sofware companies (table)
- Financials: game companies annual revenue (graphics showing top software
companies' revenue 1998 - 2009)
- Financials: game companies operating income (graphics showing top software
companies' operating income 1998 - 2009)
- Financials: game companies net income (graphics showing top software
companies' net income 1998 - 2009)
- Comparing operating margins for top Japanese game companies (operating
income / revenues) 2003 - 2009
- Consolidation of Japan' s game software sector (graphics and tables)
- Analysis of Japan' s top Game software companies (includes company
history, main titles, business description, graphics showing revenues,
operating income and net income, and analysis in most cases)
- Sega Sammy Holdings
- Bandai Namco Holdings
- Konami
- Hudson
- Takara Tomy
- Square Enix and Taito
- Capcom
- KOEI
- Tecmo
- Electronic Arts in Japan
- Games on mobile phones
- Overview
- Mobile game market size projections (figures with projections out to 2010)
- Games sell mobile phones (store impressions)
- Games on DoCoMos i-Mode
- Overview
- Games on the i-mode menu
- The game i-mode menu section, listing of subsections (by game genre, type
of game or type of site), number of official sites in different sections
- Role playing games section
- Role paying games section in detail
- Final Fantasy on i-mode: introduction of i-mode official site with sketch
of business model
- Real world promotion: linking i-mode with the real world
- DoCoMo co-promotes
- Games on KDDI/AU
- AU EZGameStreet
- KDDI-AU perspective: EZGameStreet as a game platform and portal
- Dragon Quest on EZGameStreet
- Games on Softbank
- Yahoo!-keitai services
- S! services
- Bluetooth based chika-game
- Video game generations and history
- Video game generations (table describing 1st to 7th generations, including
the video game crash, and console wars)
- 3rd generations game consoles
- 4th generations game consoles
- 5th generations game consoles
- 6th generations game consoles
- 7th generations game consoles
- Pachinko and Pachislot
- short overview
- Summary
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