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市場調査レポート
MRI：欧州の病院における市場規模と投資機会
MRI 2007: Market Size and Investment Potential in European Hospitals
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Abstract
The information enable strategic planning for Marketing and Sales functions of
suppliers of MRI systems to allow accurate projections for the market
potential at segment level for own sales in the short to medium term future.
Interviews with 50% of all hospitals (in Germany, Poland and Russia also
Imaging centers) regarding availability of radiography, digitalisation and
investment plans, ca 20% of all hospitals provided input regarding, supplier,
age, replacement. Hospitals with recent investment or investment plans
provided input to buying processes and supplier selection criteria. Date
collection took place from June 2006 - November 2006 in Germany, France,
Italy, Spain, Sweden, Finland, Netherlands, Poland, Russia, Czech Republic.
Projections cover the next 3 years until 2009.
Methodology
dii has employed its Multi-Step-Approach methodology, which combines the
benefits of large samples complemented by secondary research with the
qualitative outcomes of in-depth interviews in order to achieve an optimal
output.
Market Landscape Definition by Snapshot Telephone Interviews
Snapshot interviews allow the coverage of a large proportion of the total
target population at reasonable cost by limiting the length of the
questionnaire to max. 3 minutes. With this methodology, a statistically
relevant number of hospitals can be assessed systematically to deliver the
basis for exact projections on the installed base and the overall level of IT
integration. The snapshot interviews are simultaneously used to select the
most suitable respondents for further primary research.
Output:
- Availability of Radiography
- Customer Profile (Places of Installation, Size of Radiology)
- Level of Digitalisation
- Overall Investment Potential
Market Quantification by Quantitative Telephone Interviews
Based on the outcome of the snapshot interviews a smaller, yet statistically
relevant or representative sample allows for accurate projections at segment
level. Interviews last up to 30 minutes and cover all aspects for which
quantification is required.
Output:
- Installed Base (Market Size in Volume by Segment)
- Supplier Market Shares
- Future Investment Potential (Plans & Replacement Rate)
- Equipment Utilisation
Sample sizes are statistically relevant in large countries allowing for
samples of around 100 respondents and representative - covering at least one
quarter of institutions in all other countries.
Market Qualification by Qualitative In-depth Telephone Interviews
Low sample numbers of 10 to 20 respondents per country are sufficient to
deliver qualitative information on market dynamics and influencing factors.
Key interview partners are advanced hospitals and/or hospitals planning future
investment.
Output:
- Input into Sales Approach Refinement
- Critical Success Factors
- Areas for Improvement
Geographic Scope
The project covers following ten countries:
- Germany
- France
- Italy
- Spain
- Poland
- The Netherlands
- Czech Republic
- Russia (only five metropolitan areas!)
- Sweden
- Finland
Table of Contents
1. Introduction
- 1.1 Project Objectives
- 1.2 Methodology
- 1.3 Geographic Scope
- 1.4 Respondent Population & Data Reliability
- 1.5 Analysis
- 1.6 Report Structure
2. Executive Summary
- 2.1 Overview
- 2.2 MRT
- 2.3 Service and Support
- 2.4 Equipment Utilisation
- 2.5 Purchasing, Selection and Financing Process
Part 1 - Market Landscape Definition
3. Radiography in Healthcare Institutions
- 3.1 Availability of Radiography
- 3.2 Alternatives to In-house Radiography and Radiology Departments
- 3.3 Structure of Radiography in Healthcare Institutions
Part 2 - Market Quantification
4. Magnetic Resonance Imaging (MRI/MRT)
- 4.1 Installed Base
- 4.1.1 Number of Rooms
- 4.1.2 Supplier Structure
- 4.1.3 Age Profile and Expected Life Span
- 4.2 Future Investment Potential & Plans
- 4.2.1 Hospitals Offering Potential
- 4.2.2 Number of Rooms and Key Reasons
- 4.2.3 Supplier Trend
- 4.2.4 Timing of Investment
5. Service and Support
- 5.1 Usage of Service and Support Offerings with MRI Systems
- 5.2 Service & Support Budgets and Spend
- 5.3 Interest in Service & Support Offerings
Part 3 - Market Qualification
6. Equipment Utilisation
- 6.1 Radiographic Examinations and Images
- 6.2 Trends in Radiographic Examinations
7. Purchasing Process
- 7.1 Stakeholders in the Decision Making Process
- 7.2 Selection Process and Financing
8. Supplier Selection Criteria and Satisfaction
9. Appendices
- 9.1 List of Acronyms and Abbreviations
- 9.2 Statistical Terms and Definitions
- 9.2.1 Statistical Terms
- 9.2.2 Topic Related Terminology
Table of Figures
- Fig. 1-1 Target Sample Size - Market Quantification (Sample C), All
Countries
- Fig. 1-2 Respondent Population by Project Step and by Target Segment,
Czech Republic
- Fig. 3-1 Radiography in Healthcare Institutions by Type Number of
Institutions
- Fig. 3-2 Alternatives to In-house Radiography and Radiology Departments
Percentage of Institutions without Dedicated Radiology
- Fig. 3-3 Radiologists in Inpatient Healthcare Institutions by Type
- Fig. 3-4 Radiography Rooms Out- and Inside Radiology Departments
- Fig. 3-5 Radiography Rooms in Clinical Specialities by Type of Institution
Number of Institutions and Mean Number of Rooms
- Fig. 4-1 Availability and Number of Rooms by Segment - MRI Percentage of
Hospitals and Numbers
- Fig. 4-2 Distribution of Rooms by Size and Ownership - MRI Percentage of
Hospitals
- Fig. 4-3 Supplier Market Penetration - MRI Percentage of Hospitals
- Fig. 4-4 Supplier Shares by Segment - MRI Percentage of Rooms
- Fig. 4-5 Supplier Shares - MRI Percentage and Number of Rooms
- Fig. 4-6 Age Profile by Segment - MRI Range and Quartiles of Year of
Installation
- Fig. 4-7 Period of Installation of Rooms - MRI Percentage and Number of
Rooms
- Fig. 4-8 Expected Life Span - MRI Mean Expected Life Span in Years
- Fig. 4-9 Investment Potential - MRI Number of Hospitals
- Fig. 4-10 Investment Potential - MRI Number of Rooms
- Fig. 4-11 Supplier Trend - MRI Percentage of Rooms
- Fig. 4-12 Timing of Investment - MRI Number of Rooms
- Fig. 5-1 Usage of Service & Support Offerings by Segment with MRI
Installations Percentage of Hospitals
- Fig. 5-2 Provider of Service & Support for MRI Installations Percentage of
Hospitals
- Fig. 5-3 Overall Service & Support Budgets and Spend Minimum, Mean,
Median, Maximum per Institution
- Fig. 5-4 Interest in Service & Support Offerings Mean Importance,
Percentage of Hospitals Planning Investments
- Fig. 6-1 Examinations per Day per Institution by Type and Segment Mean
Number
- Fig. 6-2 Daily Throughput per Room by Type and Segment Mean Number
- Fig. 6-3 Contrast Media Usage by Segment - R&F, CT, MRI Percentage of
Examinations and Total Number
- Fig. 6-4 Trends in Radiographic Examinations by Segment Percentage of
Hospitals
- Fig. 7-1 Differences in Decision Making Processes for Modalities and IT
Percentage of Hospitals
- Fig. 7-2 Stakeholder Involvement by Phase of Decision Making Process
Percentage of Hospitals
- Fig. 7-3 Stakeholder Influence in Group Decisions by Phase of Decision
Making Process Mean Relative Weight in Percent
- Fig. 7-4 Supplier Selection Method Percentage of Hospitals
- Fig. 7-5 Financing Method Percentage of Hospitals
- Fig. 8-1 Supplier Selection Criteria Importance & Supplier Satisfaction
Mean Rating, 1 to 5
- Fig. 8-2 Supplier Selection Criteria Importance Mean, Median and Range of
Rating, 1 to 5
- Fig. 8-3 Supplier Selection Criteria Importance & Supplier Performance
Mean Rating, 1 to 5
- Fig. 9-1 Schematic for Radiographic Imaging Equipment
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