|
市場調査レポート
ハンガリーのウェルスマネジメント市場：2009年
Wealth Management in Hungary 2009
| 発行 |
Datamonitor |
| 出版日 |
2009年08月 |
商品コード |
99160 |
| ページ情報 |
英文 39 pages |
| 価格 |
|
|
Abstract
Introduction
The wealth management market in Hungary is becoming much more competitive,
spurred on by the growth of domestic providers. Hungarian high net worths,
however, remain unsophisticated and staunchly conservative when it comes to
investments. To succeed in the country, wealth managers need to know what this
lucrative customer wants from them, in terms of products, services and
interactions.
Scope of this research
- Sizes, segments and forecasts the number of affluent individuals across 10
liquid asset bands from EUR50k.
- Primary research among domestic wealth managers provides insight into HNWs
and the private banking market.
- Utilizes Datamonitor' s proprietary Wealth Management Opportunity Index to
score the attractiveness of the market.
Research and analysis highlights
The steady growth that characterized the Hungarian economy has given way to a
rather poor performance and the country faces a difficult path back to
stability. In spite of this, Datamonitor' s figures show that the number of
Hungarian affluents actually grew in 2008, thanks in good part to a preference
for more conservative investment products.
Hungarian HNWs are relatively unsophisticated and conservative when it comes
to their wealth, although their rather simple portfolio allocations are swayed
by high interest rates. Wealth managers need to cater for this by offering
them: personal service; low risk, understandable products; and customized
education in investment matters
The competitive landscape of the Hungarian wealth management market has seen
important changes over the last decade, with a number of international wealth
managers gaining a presence in the market. However, it is the domestic bank,
OTP, which occupies the number one spot in Hungary' s wealth management
landscape. This report profiles OTP.
Key reasons to purchase this research
- Understand the opportunities for foreign wealth managers in this market
through business success insights from the major players.
- Assess market attractiveness by reviewing size and growth forecasts for
the potential wealthy client base five years ahead.
- See how the Hungarian wealth management market scores against
Datamonitor' s Opportunity Index.
Table of Contents
OVERVIEW
- Catalyst
- Summary
- Methodology
EXECUTIVE SUMMARY
- Conservative attitudes to saving and investing have served Hungarian
investors well recently
- HNWs are unsophisticated on investment matters and very conservative
- Hungary has become much more competitive for wealth managers
HUNGARY' S WEALTH
- Hungary is a nation deep in recession
- Prior to the recession, the country was borrowing excessively,
exacerbating Hungary' s vulnerability
- Hungary faces a difficult path back to economic stability
- Hungary has experienced mixed economic performance over the past five years
- The Budapest stock market has performed relatively poorly over the past
five years
- Higher interest and money market rates have helped Hungarian investors
in the last couple of years
- Hungarian investors like to play it safe with their money
- Deposits dominate the portfolios of Hungarian investors
- Despite the recessionary environment, the value of Hungarian HNWs' assets
increased in 2008
- There was a small increase in the number of affluents and the value of
their assets despite the economic and financial upheaval
HUNGARY' S WEALTH MANAGEMENT MARKET
- The Hungarian wealth management market is developing and providers need to
focus on improving their offering
- The Wealth Management Opportunity Index
- Wealth management market features
- Case study: OTP Bank' s wealth management offering has grown phenomenally
well but faces real difficulties in the current economic environment
- OTP wealth management commenced operating in the late 1990s
- OTP has greatly increased its client base and assets under management
since it restructured in 2002
- OTP wealth management has experienced tremendous product development on
an open architecture platform
- Offshore services are not currently a feature of OTP' s wealth management
service offering
APPENDIX
- Datamonitor' s Wealth Management Opportunity Index
- There are five key parameters when assessing a market for its wealth
management potential
- There are 18 components to the five key parameters of the wealth
management opportunity index
- Definitions
- The drivers of growth in the wealthy population
- Income growth (combined with inflation, changes in GDP by sector,
household savings rates and debt levels)
- Investment returns (market capitalization, interest rates and bond
yields)
- The following measures are not, in themselves, drivers of wealthy
population growth
- Market capitalization
- GDP
- The following measures are not drivers of wealthy population growth except
under very restricted circumstances
- Primary residence value growth
- Inheritance
- Methodology
- Bibliography
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: The rate of unemployment and average nominal wage growth in Hungary
and Europe, 2004 - 2008
- Table: Inflation has been variable, although generally relatively high, in
Hungary between 2004 and 2008
- Table: Market capitalization of Central and Eastern European stock
exchanges
- Table: Short-term deposit and money market rates, and change in consumer
prices in Hungary
- Table: The portfolio allocation of retail investors in Hungary
- Table: Number of individuals in Hungary in euro bands (000s)
- Table: Forecast number of individuals in Hungary in euro bands (000s)
- Table: Value of onshore liquid assets in Hungary in euro bands (€ bn)
- Table: Forecast value of onshore liquid assets in Hungary in euro bands
(€ bn)
- Table: Wealth Management Opportunity Index - Hungary
- Table: Wealth Management Opportunity Index with values - Hungary
FIGURES
- Figure: The unemployment rate in Hungary now eclipses that of Europe as a
whole
- Figure: The Budapest Stock Exchange has had a battering over the past five
years
- Figure: Deposit and money market rates have been high in Hungary, above
the European average
- Figure: Deposits dominate retail investors' portfolios in Hungary
- Figure: The number of wealthy individuals in Hungary is set to continue to
increase after 2009
|
