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市場調査レポート
Co-operative Financial Servicesのケーススタディ：倫理的戦略を効果的に伝える
Co-operative Financial Services Case Study: Effectively Communicating an Ethical strategy
| 発行 |
Datamonitor |
| 出版日 |
2009年07月 |
商品コード |
96195 |
| ページ情報 |
英文 19 pages |
| 価格 |
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Abstract
Introduction
This case study on Co-operative Financial Services forms part of Datamonitor' s
new series highlighting best practice in specific areas of financial services.
Scope of this research
- This case study analyzes the key successful elements in Co-operative
Financial Services' marketing strategy
- The case study examines how the brand has developed to its current status
and why it appeals to consumers so strongly
- Datamonitor' s Financial Services Megatrend Framework is used to analyze
the effectiveness of customer targeting strategies
Research and analysis highlights
As worldwide financial services markets undergo a period of enormous upheaval,
products which appeal to softer attributes other than simply the desire to
make fast returns have increased in popularity. By targeting community-focused
and ethical investors, CFS has effectively carved itself a profitable niche.
Key reasons to purchase this research
- Gain insight into the methods used by important industry players to give
them a competitive edge
- Identify specific areas for operational improvement
- Capitalize on the knowledge of experienced companies when entering a new
niche or market
Table of Contents
DATAMONITOR VIEW
ANALYSIS
- Co-operative Financial Services: leading the way in ethical financial
services
- The Co-operative Group has a long history of close relationships with
its customers
- CFS' rebranding aligns with key consumer Megatrends
- The Co-operative Bank has identified a ' sweet spot' of target consumers
- CFS is focusing on its specialist market as a customer acquisition
strategy for the downturn
APPENDIX
- Data tables
- Definitions
- The Datamonitor Financial Services Consumer Insight Megatrend Framework
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: Unsecured personal loan market by gross lending (£m)
- Table: Current account market split by market share (%)
FIGURES
- Figure: The Co-Operative Group had 1.6% of the current account market in
2007
- Figure: The Co-Operative had a 1.2% market share of unsecured personal
loan gross lending in 2007
- Figure: Comfort is central to the Co-operative' s ethical principles
- Figure: Connectivity is all important to the Co-operative' s ethical
principles
- Figure: CFS' most valuable customers are conscience consumers
- Figure: www.goodwithmoney.com is an excellent resource which complements
CFS' adverts
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