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市場調査レポート
ベルギー・オランダのウェルスマネジメント市場:2009年
Wealth Management in the Belgo-Dutch Region 2009
| 発行 |
Datamonitor |
| 出版日 |
2009年05月 |
商品コード |
90332 |
| ページ情報 |
英文 62 pages |
| 価格 |
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Abstract
Introduction
“The market downturn has had a dramatic effect on HNWs' portfolios,
potentially causing them to lose faith in their wealth managers. To keep
clients, wealth managers need to know what this lucrative customer wants from
them, in terms of products, services, and interaction.”
Scope of this research
- HNW demographic and attitudinal attributes based on our Wealth Management
Market Leaders Survey 2009
- Extensive primary research from 20 wealth management companies highlights
their strategies for revenue growth, acquiring and keeping clients
Research and analysis highlights
Belgo-Dutch clients are characterized by loyalty, and have a high appetite for
risk. However, they are not financially knowledgeable and are therefore
confused by the conditions they see in the current market. They are relatively
defensively positioned at present, but they are starting to return to riskier
asset classes for returns.
It is more important than ever that wealth managers work to ensure that their
strengths are aligned with HNWs' greatest needs. Proactivity in providing
clients with ideas and identifying opportunities in the downturn are both seen
as weaknesses by many wealth managers, but they are among the most important
service features to HNWs.
Key reasons to purchase this research
- Understand the HNW population' s investments by sector and geography,
appetite for risk, and reasons for choosing/leaving their wealth service
- Assess the threats and opportunities for wealth managers by understanding
how peers are planning to grow revenues, acquire and keep clients
Table of Contents
OVERVIEW
- Catalyst
- Summary
- Methodology
EXECUTIVE SUMMARY
- Belgium and Holland are both reeling from the downturn due to their
internationalized economies
- HNWs are still willing to take on risk and are looking to profit in the
downturn
- Wealth managers in the Belgo-Dutch region believe their service quality is
good, but need to understand the demands of their clients better
BELGIUM' S WEALTH
- Belgium' s downturn is no worse than that in the rest of Europe
- The value of equities halved in 2008
- Interest rates have plummeted after growing steadily for four years
- Belgian investors have drastically altered their holdings allocations
- There has been an exodus from mutual funds
- Currency and deposits are not popular, but securities other than shares
increased noticeably
THE NETHERLAND' S WEALTH
- The Dutch economy has been hard hit
- The Dutch economy is largely reliant on exports and its financial
sector, both of which have been badly affected by the downturn
- As in Belgium, disposable income continued to rise in 2008, but the
household savings rate fell
- Dutch equities have suffered badly
- Dutch households are wary of falling equities and deposits remain a safe
haven
THE BELGO-DUTCH HNW INVESTOR
- Belgo-Dutch HNWs are loyal and have a high appetite for risk, but they are
not financially knowledgeable and are therefore confused by the current market
- Belgo-Dutch HNWs are defiant in the face of the downturn
- Wealth management service implication: educate your clients
- Belgo-Dutch HNWs are not particularly demanding when it comes to their
wealth management service
- Wealth management service implication: get close and understand your
clients' needs
- Innovative example from the US: Advisor Software has developed an
application which tailors investment solutions to clients' needs
- Belgo-Dutch HNW investors are relatively defensively positioned at present
but are starting to return to riskier asset classes
- Belgo-Dutch investors moved en masse into fixed income but are already
moving out and into equities
- Wealth management service implication: be proactive and innovative with
investment suggestions
- Over the next two years real estate and alternative investments will
become more important in HNWs' portfolios
- Wealth management service implication: help position investors for a
recovery in property
- Corporate bonds will be hardest hit over the next two years, due to fear
and opacity
- Four main elements drive Belgo-Dutch HNWs' demands
- HNWs want to profit in the downturn
- HNWs are currently demanding more advisory and execution-only services
- HNWs want to hear how long the crisis will last
- HNWs want to be provided with auxiliary services
- Wealth management service implication: accept clients' needs at the
present time in order to build a relationship for the future
- Demand will remain largely unchanged over the next two years
- Wealth management implication: offer auxiliary services as a way in
which to develop relationships and increase share of wallet
- Innovative example from the UK: AWD Chase de Vere has launched Advanced
Wealth Management
- Belgo-Dutch HNWs are influenced by stable, innovative and proactive
wealth managers
- Wealth management service implication: look to capitalize on changes to
market players' reputations through innovative marketing campaigns and
investment opportunities
- Innovative example from South Africa and Guernsey: FirstRand is
re-launching and honing its target audience
- Data
THE BELGO-DUTCH WEALTH MANAGER' S VIEW
- Belgo-Dutch wealth managers must work on enhancing core strengths such as
their financial stability
- Wealth managers' strengths are not aligned with HNWs' greatest needs
- Wealth managers believe they should make their service more personal and
emphasize financial stability to increase share of wallet
- Being proactive and accurate are the major ways to retain HNW investors
- Belgo-Dutch wealth managers regularly contact their clients
- HNWs most want to discuss current and future investment opportunities
with their wealth managers
- There are few common areas where wealth managers will be focusing
resource in two years' time, but direct equity will be important
APPENDIX
- Additional survey questions on HNW motivations
- The drivers of growth in the wealthy population
- Income growth (combined with inflation, changes in GDP by sector,
household savings rates and debt levels)
- Investment returns (market capitalization, interest rates and bond
yields)
- The following measures are not drivers of wealthy population growth in
themselves
- Market capitalization
- GDP
- The following measures are not drivers of wealthy population growth except
under very restricted circumstances
- Primary residence value growth
- Inheritance
- Methodology
- Wealth Management Market Leaders Survey 2009
- Global Wealth Model
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
TABLES
- Table: HNW attributes on a scale of 1 to 4 (1 = very low, 2 = somewhat
low, 3 = somewhat high, 4 = very high)
- Table: HNW attributes on a scale of 1 to 4 (1 = very low, 2 = somewhat
low, 3 = somewhat high, 4 = very high)
- Table: What proportion of your HNWs' portfolios is allocated to the
following five asset classes?
- Table: HNWs' portfolio allocation now versus in two years' time
- Table: What are HNWs demanding today?
- Table: In two years' time, how much demand do you expect from HNWs for the
following product areas?
- Table: What do you find most influences the provider selection of HNWs?
- Table: HNW motivations when it comes to investment decisions
- Table: HNW motivations when it comes to investment decisions
- Table: HNW motivations when it comes to investment decisions
- Table: HNW motivations when it comes to investment decisions
- Table: What are your company' s greatest strengths
- Table: What is the most effective means of increasing share of wallet
today?
- Table: What is the best way to retain clients today?
- Table: On average, how often do your relationship managers speak by phone
to each HNW client?
- Table: On average, how often do your relationship managers speak in person
to each HNW client?
- Table: When speaking with clients, what do they most want to talk about
today?
- Table: What product areas will your wealth management service focus most
resources on in the next two years?
FIGURES
- Figure: High wage growth leads disposable income higher but household
savings rates fall as the economic environment worsens
- Figure: The Euronext Brussels has almost halved in value, but this loss is
less than that of the total European stock market index
- Figure: Interest rates are falling drastically after increasing constantly
for four years
- Figure: Belgian investors are increasing their holdings in currency and
deposits only slightly, and are avoiding mutual funds altogether
- Figure: Personal disposable income continues to grow but household savings
rates decline
- Figure: The Euronext Amsterdam lost half of its value in 2008
- Figure: Deposits grow, while equities and mutual funds decline
substantially
- Figure: HNW investors in Belgo-Dutch have a higher risk appetite than the
average European HNW investor
- Figure: Belgo-Dutch HNWs are very loyal to their wealth managers
- Figure: The majority of HNW wealth in Belgo-Dutch is invested in the
' fixed Income' asset category, with this accounting for 29% of all investments
- Figure: In two years' time the majority of HNW wealth in the Belgo-Dutch
region will be invested in the ' equities' asset category with this accounting
for 26% of all investments
- Figure: There will be a large shift out of corporate bonds over the next
two years
- Figure: In the Belgo-Dutch region, HNW investors' greatest demand is for a
view about how long the current crisis will last
- Figure: In two years' time, the greatest demand amongst HNW investors in
the Belgo-Dutch region will be for direct equity investment, with 89% of HNW
investors demanding this category of product
- Figure: HNW investors in the Belgo-Dutch region are most influenced by the
financial stability of the company in their choice of wealth manager
- Figure: The greatest strength of wealth managers in the Belgo-Dutch region
is their personal relationships with clients
- Figure: The best way for wealth managers in the Belgo-Dutch region to
increase share of wallet is to target relationship managers on cross-selling
products
- Figure: The best way for wealth managers in the Belgo-Dutch region to
retain HNW investors is to not make errors
- Figure: In the Belgo-Dutch region wealth management relationship managers
speak to clients by phone approximately once a week
- Figure: In the wealth management relationship managers speak to clients in
person approximately once a quarter
- Figure: The majority of clients in Belgo-Dutch want to speak to their
wealth manager about views on what the future holds
- Figure: Wealth managers in the Belgo-Dutch region will be focusing most of
their resources on direct equity investment in two years' time
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