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市場調査レポート
製造業向けSaaS市場
Delivering Software as a Service to Manufacturing Companies (Strategic Focus)
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Abstract
Overview
Introduction
This report looks at the market for SaaS within the manufacturing industry. It
considers the market opportunity, key applications of the delivery model, and
go-to-market strategy.
Scope
- This report considers SaaS as a technology delivery model independant of
specific software.
- Considers the manufacturing industy as a whole, with some discussion of
batch, process and discrete sectors.
Report Highlights
Manufacturers, to an extent, still wish to engage with vendors that have a
more local presence as there is a belief that these vendors better understand
the discrete characteristics of the manufacturer' s market.
Reasons to Purchase
- Understand the current state of SaaS within the manufacturing industry.
- Get an insight into Datamonitor' s recommendations for go-to-market
strategies.
Table of Contents
- Overview
- Key Messages
- A reliance upon configuration as opposed to customizationis a defining
feature of SaaS
- Datamonitor believes the manufacturing industry is readyfor SaaS
- The impact of SaaS on staff is hard to determine butshould be carefully
considered
- Deciding when and whether to invest in SaaS can bedifficult
- There is not significant variation between differentmanufacturing sectors
- Table of Contents
- Table of figures
- Market Opportunity
- SaaS delivery models are defined by four keycharacteristics
- A reliance upon configuration as opposed to customizationis a defining
feature of SaaS
- Understanding the difference between the SME andEnterprise markets is
critical
- There are a range of business pressures driving SaaSinvestment
- IT departments are trying to reduce technologyimplementation times
- Upgrades and maintenance are becoming increasingly complexand costly
- IT budget pressures are compounding with many expected toremain flat
in 2007-2008
- Manufacturers are looking to gain access to additionalfunctionality
and process support
- Integrating processes with business partners is a trendthat continues
to emerge
- Manufacturers are asking for better service levels fromtheir IT
departments
- There still remain significant inhibitors to the SaaSmarket
- Service levels remain the biggest concern formanufacturers looking to
invest in SaaS technology
- Manufacturers still put a large focus on the security ofSaaS solutions
- A loss of control by the manufacturing company is stillseen as a hurdle
- Regulatory concerns prove important for some manufacturers
- A large portion of companies have already invested inon-site technology
- The location of the service provider also affects a SaaSinvestment
decision
- A potential backlash from the loss of internal staff isseen as the
least important issue
- A lack of configuration options is stopping somemanufacturers from
adopting SaaS
- Datamonitor believes the manufacturing industry is readyfor SaaS
- Customer Impact: SaaS in manufacturing
- Manufacturers believe SaaS can deliver several benefits totheir
businesses
- Upgrading and access to the latest functionality prove tobe the
biggest draw card for SaaS
- Access to expertise from the SaaS supplier is also rankedhighly as a
benefit for manufacturers
- Manufacturers believe they have a better control overservice levels
via SaaS
- A lower cost profile is one of the more common benefitsassociated with
SaaS
- Costs are spread over time as opposed to an upfrontlicense fee easing
budget constraints
- SaaS delivered technology can support a range of businessprocesses
- Organizational units focused on customers and HRM areinvesting in SaaS
- Plan processes provide a medium level of opportunity forSaaS vendors
and manufacturers
- There is some scope for SaaS within Source processes
- Manufacturers and vendors will see significantly lessopportunity
within Make processes
- Datamonitor believes Deliver processes should be a lowpriority for SaaS
- Areas such as warranty management provide some opportunityfor SaaS
within Return processes
- There is a significant opportunity for SaaS to support awider range of
processes within SMEs
- The impact of SaaS on staff is hard to determine butshould be carefully
considered
- Deciding when and whether to invest in SaaS can bedifficult
- As always, only invest in technology when there is abusiness problem,
but think outside the box
- Manufacturers should consider non-core processes for SaaSfirst
- SMEs should take a look at their current business andassess where they
want to be
- A lack of configuration could be a potential deal breaker
- Go to Market
- The current competitive environment is somewhat fragmented
- There are no clear leaders in the SaaS market
- Different vendors carry multiple SaaS product lines
- Vendor strategy varies heavily between differenttechnology vendor
types and key markets
- Infor
- Oracle
- RightNow Technologies
- Salesforce.com
- SAP
- A number of factors will determine successful vendors
- Vendors should adopt different strategies for the SME andEnterprise
markets
- SaaS solutions should lean towards the full-suite businessmodel for
the SME sector
- Vendors need to be approachable for SMEs, not a facelesscorporation
- Targeting the right person at both Enterprise and SMEcompanies is
critical
- There is not significant variation between differentmanufacturing sectors
- Vendors should focus on a small number of key sellingpoints
- Lowering TCO and the idea of predictable costs willgenerate
significant traction
- Green IT credentials should be pushed by vendors more
- Vendors should concentrate on demonstrating access tolatest software
updates
- Datamonitor believes the SaaS market will have evolvedsignificantly in 5
years
- Recommendations
- Provide SaaS delivery to applications in a modular,expanding fashion
- Vendors need to continue to educate the market more aboutissues such
as security
- Configuration, configuration, configuration should be themantra of
SaaS vendors
- APPENDIX
- Definitions
- Use Heading 3s, if required, to add structure to sectionsin the
Appendix
- Methodology
- Further reading
- Ask the analyst
- Datamonitor consulting
- Disclaimer
- List of Figures
- Figure 1: IT budget expectations for 2007-2008 withinmanufacturing
companies
- Figure 2: Perceived inhibitors to SaaS adoption withinmanufacturing
companies
- Figure 3: Perceived benefits to SaaS engagements withinmanufacturing
companies
- Figure 4: Relative opportunities for SaaS within SCORprocess groups
- Figure 5: Industry variation of perceived inhibitors toSaaS engagements
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