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市場調査レポート
急拡大するブラジル、ロシア、インド、中国（BRIC）の中流層
The Burgeoning Middle Classes in Brazil, Russia, India and China (BRIC)
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Abstract
Overview
Introduction
All of the BRIC markets have great potential for overcoming their past
economic underperformance and establishing the most stabilizing of forces - a
prosperous middle class. This group in each country is growing at varying
rates but the future direction is clear: the middle class will both broaden
and deepen providing a solid base for the development of a strong consumer
packaged goods industry.
Scope
- In-depth quantitative data covering historical and forecast demographic
trends in Brazil, Russia, India and China.
- Covers population size and growth overall, by age and gender, and
incidence of key age-related health conditions.
- Qualitative analysis of these key population trends.
- Actionable recommendations for producers and marketers seeking to leverage
opportunities within those markets.
Report Highlights
Since the late 1990s, Russia' s economy has benefited from the twin factors of
economic structural reforms and high global commodity prices of oil. These
have boosted consumer confidence as individuals are more confident of their
current situation and their ability to plan their future expenditure,
especially in the middle class.
India' s overall GDP is reasonably strong but this is mainly due to the vast
population of the country. On a per capita basis it lags behind the other BRIC
countries. In 2005 the par capita GDP of China was almost double that of India
with Brazil and Russia some distance ahead.
Home ownership in Brazil is higher than in the US and is growing steadily,
whereas in all other BRIC countries the rate of occupant ownership is in
decline. The average home price in Brazil is the highest in all of the BRIC
countries but the gap is being closed by China which should almost reach
parity by 2010.
Reasons to Purchase
- Gain access to detailed data and forecasts to inform your decision-making
- Understand the economic trends and shifting consumer motivations in the
BRIC countries
- Improve your marketing by following best-practice guidelines enabling more
effective targeting with on-trend products and relevant communications
Table of Contents
- DATAMONITOR VIEW
- CATALYST
- SUMMARY
- METHODOLOGY
- TABLE OF CONTENTS
- Datamonitor View 1
- CATALYST 1
- SUMMARY 1
- METHODOLOGY 1
- TABLE OF CONTENTS 2
- Analysis 4
- The potential for a burgeoning middle class varies by BRIC market 4
- Brazil' s open and relatively stable democracy bodes well for the future 4
- Brazil' s economy is improving strongly 4
- Disparity of income has long been the reality of Modern Brazil 5
- Brazil' s income distribution is uneven but is fast improving 6
- Rising home ownership is a key opportunity in Brazil 6
- Increasing scarcity of resources should be beneficial to Brazil' s
commodity-based wealth 7
- The once precarious state of the middle class in Russia is now
stabilizing 8
- Income equality in Russia is improving quicker than in any other BRIC
market 8
- The growing wealth of Russia is driving the broadening of the middle
class 9
- Growth in the housing market signals opportunities in household-related
products 10
- Russia' s improving political and economic stability favors the
continuance of a middle class 11
- Russia' s economy and society are opening and transcending its borders 11
- Of all BRIC markets, India' s knowledge economy has the most stable
middle class potential 11
- India' s investment in its service industries can underpin the growth of
its middle class 11
- India' s cultural diversity can be a positive factor in establishing
foreign brands in the ' consumerscape' 11
- India' s income inequality is now less severe than in many European
countries 12
- India' s low GDP suggests a broad but shallow middle class 13
- The housing market in Indian cities parallels the patterns seen in the
West 13
- China' s middle class is strongest in urban areas 14
- Rising income inequality in China is indicative of the rising urban
middle class 14
- China' s manufacturing success is fuelling the urban spending boom 15
- Consumer aspirations for foreign brands are growing 16
- China' s entrepreneurial culture is a dual-edged sword for brands 16
- China' s central planning can help economic growth with a strong uniting
vision 17
- Action points 18
- Prepare for increased conspicuous consumption as the middle class
asserts its rising affluence 18
- Intellectual property must be protected 18
- Prepare for the future with higher premium goods and services 19
- Take existing mature brands into new BRIC markets to milk as cash cows 20
- ANALYSIS
- The potential for a burgeoning middle class varies by BRIC market
- Brazil' s open and relatively stable democracy bodes well for the future
- Brazil' s economy is improving strongly
- Disparity of income has long been the reality of Modern Brazil
- Income inequality is reducing, creating greater potential for a
sizeable middle class
- Brazil' s income distribution is uneven but is fast improving
- Rising home ownership is a key opportunity in Brazil
- Increasing scarcity of resources should be beneficial to Brazil' s
commodity-based wealth
- Environmental concerns may slow Brazil' s economic and
infrastructural development
- The once precarious state of the middle class in Russia is now
stabilizing
- Income equality in Russia is improving quicker than in any other BRIC
market
- The growing wealth of Russia is driving the broadening of the middle
class
- Growth in the housing market signals opportunities in
household-related products
- Russia' s improving political and economic stability favors the
continuance of a middle class
- Russia' s economy and society are opening and transcending its borders
- Of all BRIC markets, India' s knowledge economy has the most stable
middle class potential
- India' s investment in its service industries can underpin the growth
of its middle class
- India' s cultural diversity can be a positive factor in establishing
foreign brands in the ' consumerscape'
- India' s income inequality is now less severe than in many European
countries
- India' s low GDP suggests a broad but shallow middle class
- The housing market in Indian cities parallels the patterns seen in the
West
- China' s middle class is strongest in urban areas
- Rising income inequality in China is indicative of the rising urban
middle class
- China' s manufacturing success is fuelling the urban spending boom
- Consumer aspirations for foreign brands are growing
- China' s entrepreneurial culture is a dual-edged sword for brands
- China' s central planning can help economic growth with a strong
uniting vision
- Action points
- Prepare for increased conspicuous consumption as the middle class
asserts its rising affluence
- Intellectual property must be protected
- Prepare for the future with higher premium goods and services
- Take existing mature brands into new BRIC markets to milk as cash cows
- List of Tables
- Table 1: GDP per capita (US$), 2000-2010, Brazil
- Table 2: Gini co-efficient, 2000-2010, Brazil
- Table 3: Income quintile distribution (US$), 2005, Brazil
- Table 4: Home occupancy ownership (%) and average home price (US$),
2000-2010, Brazil
- Table 5: Gini co-efficient, 2000-2010, Russia
- Table 6: Income quintile distribution (US$), 2005, Russia
- Table 7: GDP per capita (US$ 1995), 2000-2010, Russia
- Table 8: Home occupancy ownership (%) and average home price (US$),
2000-2010, Russia
- Table 9: Gini co-efficient, 2000-2010, India
- Table 10: Income quintile distribution (US$), 2005, India
- Table 11: GDP per capita (US$), 2000-2010, India
- Table 12: Home occupancy ownership (%) and average home price (US$),
2000-2010, India
- Table 13: Gini co-efficient, 2000-2010, China
- Table 14: Income quintile distribution (US$), 2005, China
- Table 15: GDP per capita (US$), 2000-2010, China
- Table 16: Home occupancy ownership (%) and average home price (US$),
2000-2010, China
- List of Figures
- Figure 1: Brazil' s economy is based on services and commodity resources
- Figure 2: The affluence and needs of the middle class inevitably
evolves
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