|
|
|
|
|
市場調査レポート
Microsoft 社の ERP 戦略
Microsoft converges its ERP portfolio - Will the grass be Greener on the other side?
|
当商品の販売は、2011年07月19日を持ちまして終了しました。
Overview
Introduction
Up against ERP veterans SAP and Oracle, among others, Microsoft is battling to establish itself as the volume-based SMB ERP market leader. A vertical partner enablement strategy is its first step to secure customers demanding more industry aligned solutions in a market where price can make or break a deal.
Scope
- Microsofts current ERP strategy: Partner network is crucial to its success.
- Microsofts future ERP strategy: Strong focus on vertically aligned solutions.
- Project Green: Microsofts ERP convergence strategy.
Highlights
In Datamonitors view, it is unlikely that Microsoft will establish a footprint in the enterprise space through its hub-and-spoke approach. While Microsoft may be able to win subsidiary contracts, transforming them into enterprise wide implementations is a far harder task to achieve and requires substantial know-how to carry out.
Due to the vast incidence of the Microsoft Windows operating system & Microsoft Office, and their high level of day to day usage, integration with both suites of applications is a key requirement for ERP vendors. Microsofts ability to integrate its ERP products with Office & various Server platforms will distinguish it to many in the SMB market.
Reasons to Purchase
- Learn the facts behind Mircosofts current and future ERP strategy.
- Discover the need of integration for ERP products and how Microsoft is going to deal with integration issues.
- Find out all about scalability as a must-have for solutions in the mid-market space.
Table of Contents
ABOUT DATAMONITOR
AN INTRODUCTION TO ERP FOR SMBS
- ERP is mature at the enterprise level, however the mid-market holds significant opportunity
- The SMB market for ERP will reach $10bn in 2005
MICROSOFTS CURRENT ERP STRATEGY
- Axapta is targeted at the high-end of the mid-market
- Great Plains has a strong focus on analytics
- Navision is popular in EMEA
- Solomon has had limited success
- Microsofts partner network is crucial to its success
- Microsofts present strategy needs work
- All four ERP products are facing strong competition from the likes of SAP and Oracle
- Datamonitor believes Microsoft is well positioned to make a name for itself in the ERP mid-market
MICROSOFTS FUTURE ERP STRATEGY
- Microsoft is focussing strongly on vertically aligned solutions
- Why focus on the vertical?
- Microsoft is enabling its partners to target 14 key industries
- Project Green is Microsofts ERP convergence strategy
- Support for existing products will continue until 2013
- The transition to Project Green will come in two waves
THE FUTURE DECODED
- Integration is integral to a good SMB focused ERP product
- The price of an ERP product could be its key differentiator
- Scalability is a must-have for solutions in the mid-market
APPENDIX
- Future readings
- Relevant links
- SPP writing team
- How to contact experts in your industry
List of Tables
- Table 1: Microsofts definition of the SMB market
- Table 2: Oracle breaks down its SMB definition
List of Figures
- Figure 1: The global SMB market for ERP will pass $13bn by 2010 ($m, employees)
- Figure 2: MBS is struggling to post a positive profit
- Figure 3: An overview of Microsoft Axapta
- Figure 4: An overview of Microsoft Solomon
- Figure 5: Microsoft is targeting 14 key industries with its ERP solutions
- Figure 6: Project Green combines all four ERP products into one
- Figure 7: Microsoft will grow greener in two waves
|
 |
