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市場調査レポート - 238268

世界のチョコレート市場における消費者・技術開発の動向

Consumer and Innovation Trends in Chocolate

発行 Datamonitor
出版日 ページ情報 英文 87 Pages
価格
世界のチョコレート市場における消費者・技術開発の動向 Consumer and Innovation Trends in Chocolate
出版日: 2012年04月16日 ページ情報: 英文 87 Pages
概要

当レポートでは、世界のチョコレート市場における最新動向について分析し、消費者ニーズの変容や技術開発の動向、各企業の対応策などを調査して、その結果を概略以下の構成でお届けします。

当レポートについて

  • 要約
  • イントロダクション
  • 特徴と利点
  • ハイライト
    • 消費者のニーズに合わせた新製品開発:よりユニークで斬新な風味の製品
    • 「生活がより単純で、圧迫的でなかった」時代へ回帰したい消費者のニーズ
    • 製品成分の実感と健全性とを訴える機会を模索する各ブランド:快適さ・単純さを求める消費者への、共鳴と信頼性の提供
  • 主な問題意識
    • 今後5年間の市場動向の予測
    • チョコレート市場における技術革新:発生しうる分野と実態
    • 持続可能的・環境保護的な包装:「有るといい」から「無くてはならない」になるのか
    • 機能的チョコレート製品の市場機会と課題
    • 各企業の消費者とのオンライン・コミュニケーション戦略
  • キーワード
  • 免責事項
目次

Synopsis

Sensory and indulgence demands underpin chocolate NPD; however, changing consumer needs and an growing market competition are creating new innovation opportunities, which is driving the segmentation of the chocolate category by style and price.

Description

INTRODUCTION

Despite difficult market conditions, there have been high levels of innovation in the chocolate category, which has evolved in line with consumers' complex and dynamic needs. This brief outlines the most important consumer and product trends impacting the chocoalte category globally, using Datamonitor's TrendSights mega-trend framework as a basis to organize the key themes covered.

FEATURES AND BENEFITS

  • Each section is introduced with a concise SWOT analysis that outlines how each TrendSights mega-trend can be applied to the chocolate category
  • Consumer insight analysis covering 20 countries globally highlights the key attitudes and behaviors that drive consumers' chocolate preferences
  • Draw inspiration from numerous case studies and product examples throughout the brief that showcase best-in-class innovations in chocolate

HIGHLIGHTS

  • New product opportunities are spurred by consumer demand for more unique and novel product flavors. Nearly three-quarters of consumers claim to experiment by trying new foods "all" or "most of the time". Chocolate products can capitalize on consumers' willingness to experiment through new product development.
  • Consumers demonstrate a desire to return to a time when life was simpler and less demanding. Indeed, nearly half of global consumers said that they prefer product simplicity to having multiple benefits.
  • Brands can look to promote the realness and wholesomeness of product ingredients to convey authenticity and resonate with those seeking comfort and simplicity.

YOUR KEY QUESTIONS ANSWERED

  • How do Datamonitor's mega-trends apply specifically to chocolate? How is this likely to evolve over the next few years?
  • Where is innovation occurring in the chocolate category and what does it look like?
  • Is sustainable packaging a "nice to have" or a "must have" in the chocolate space?
  • What are the opportunities and challenging in the functional chocolate space?
  • How are industry players using the online space to more effectively engage with consumers?

TOC

ABOUT THIS RESEARCH

  • (Untitled section)
  • Synopsis
  • Introduction
  • Features and Benefits
  • Highlights
  • Key questions answered
  • Keywords
  • Disclaimer
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