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市場調査レポート - 238259

オーストラリアにおける食事時間・間食の傾向

Mealtime and Snacking Trends in Australia

発行 Datamonitor
出版日 ページ情報 英文 80 Pages
価格
オーストラリアにおける食事時間・間食の傾向 Mealtime and Snacking Trends in Australia
出版日: 2012年04月17日 ページ情報: 英文 80 Pages
概要

オーストラリア人の飲食パターンは消費者ニーズの変化と共に変動しています。近年では間食・夜食の比重が大きくなり、2011年の時点で飲食機会の37%が間食である、という調査結果が出ています。

当レポートでは、オーストラリアの消費者の食事・間食の機会・回数や消費額・項目について調査し、その結果を概略以下の構成でお届けします。

概要

  • サマリー

当レポートについて

  • イントロダクション
  • 特徴と利点
  • ハイライト
    • オーストラリア人の飲食機会のうち、間食が占める比率の増加
    • 夜食の機会の増加と、関連市場の拡大
  • 主な問題意識
    • オーストラリア国内の飲食機会の変動:最も成長速度の高い部門とその促進要因
    • なぜオーストラリア人は間食をより多く取るようになったか
    • 飲食費のなかで飲料が占める比率と、食事・間食消費の中での役割の変化
  • キーワード
  • 免責事項
目次

Synopsis

Mealtime patterns in Australia continue to adapt to consumers' changing needs and priorities. This report follows 'a day in the life' of the typical Australian consumer, and reveals the key issues that shape each consumption occasion.

Description

INTRODUCTION

Eating and drinking patterns in Australia continue to evolve in line with consumers' changing needs and priorities. Moreover, these priorities fluctuate depending on the time of day and consumption occasion. Accordingly, this report captures 'a day in the life' of an Australian consumer, and identifies the key issues that define each consumption occasion and ultimately influence product choice.

FEATURES AND BENEFITS

  • Experience a day in the life of a typical Australian consumer, by gaining insight into the key issues that inform each main meal and snacking occasion
  • Access a comprehensive data model developed specifically for this report, which covers food and drink consumption occasions and spend in Australia
  • Draw inspiration from best-practice examples from around the world that most effectively cater to specific eating and drinking occasions

HIGHLIGHTS

  • For the average Australian in 2011, 37% of all eating and drinking occasions were snacks. While main meal consumption will decline or plateau over the next few years, snack consumption in the morning, afternoon and evening is forecast to increase significantly as consumers seek meal solutions that better adapt to their hectic lifestyles.
  • Reflecting the shift to a 'clockless day', the late-night snacking opportunity is a lucrative one, with Australians spending a total of $7.6 billion on evening snacks in 2011. The occasion is most popular among younger consumers, with Australians aged 18-24 consuming an evening snack around four times a week.

YOUR KEY QUESTIONS ANSWERED

  • What are the fastest-growing consumption occasions in Australia and what does this represent in market value? Who and what is driving this growth?
  • Why are Australians snacking more frequently? To what extent do their motivations for snacking differ throughout the day?
  • What proportion of overall spend is represented by beverages? Is the role of drinks changing in the context of meal and snack consumption?

TOC

OVERVIEW

  • Summary

ABOUT THIS RESEARCH

  • (Untitled section)
  • This product has been designed for delivery in a slide pack format (ppt or pdf).
  • Introduction
  • Features and Benefits
  • Highlights
  • Key questions answered
  • Keywords
  • Disclaimer
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