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市場調査レポート
世界における DVS（デジタル映像監視）市場
Global digital video surveillance markets: Finding future opportunities as analog makes way for digital
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当商品の販売は、2011年07月19日を持ちまして終了しました。
Introduction
Analog CCTV is increasingly being replaced by more advanced digital video
surveillance (DVS) solutions, often utilizing IP technology and networked
architecture. This paradigm shift has been triggered by technological advances
as well as increased awareness of the need for heightened security in particular
vertical markets such as government and transportation.
Scope of this report
- Market sizing by types of IT component: software, hardware, storage
medium, integration and business consulting.
- Geographic analysis by region and major countries in: Americas (US and
Canada), EMEA (UK, DE, FR) and Asia Pacific (JP, China).
- Estimates of vertical industries: retail, public sector, manufacturing,
financial services,transit, utilities, warehousing, media and leisure.
Research and analysis highlights
Digital video surveillance is a high-growth niche within the overall
surveillance market at 55% CAGR between 2003 and 2007. Between 2003 and 2007 the
market will grow from ca. $1.3bn to ca. $7.4bn globally as a result of
heightened security awareness, ROI benefits of digital and IP solutions and
technology maturity / replacements.
The Americas dominate the DVS market globally with 55% market share, driven
by the strong interest in security in the US as well as the vast size and number
of enterprises located in the region. The US alone represents 47% of the
Americas market.
Retail is the largest opportunity due to the existence of numerous retail
locations and this sector's ability to achieve high ROI. Much of the public
sector opportunity stems from the US where surveillance is a key focus in law
enforcement, high security and federal government buildings as well as the
education sector, but also from Asia Pacific.
Key reasons to read this report
- Identify the size and growth potential of specific vertical markets &
geographies.
- Gain insight into end-user purchasing path and reasons to shift from
analog to digital technology.
- Understand how to best position yourself within the emerging value chain
as physical and logical security players compete for market dominance.
EXECUTIVE SUMMARY
- DVS must be pursued in tandem with complementary security solutions
- High-growth opportunity, particularly in the retail, public sector and
travel and transit areas
- EMEA hampered by legacy investments, Asia Pacific enjoying DVS boom
- Given the high cost of digital vs analog, ROI is only a driver for
implementations in niche verticals such as retail
- Fragmented value chain dominated by security systems integrators
- Partnerships are key to success
CHAPTER 1 INTRODUCTION
- What is this report about?
- Who is the target reader?
- How to use this report
CHAPTER 2 MARKET CONTEXT
- Introduction
- Key findings
- Drivers and trends
- Notable technology advances driving DVS
- Hardware equipment innovations
- Sophisticated analysis software for data capture and retrieval
- Increased mobility of systems through wireless
- Increasingly sophisticated user interfaces
- DVS incorporating motion detection systems
- Compression technologies
- Falling prices for digital equipment
- The DVS advantage over CCTV
- Image preservation
- Flexibility and savings in cabling and infrastructure
- Cost savings by eliminating manual surveillance and searching
- IT component segmentation
- Geographic segmentation
- Americas
- EMEA
- Asia Pacific
- Drivers
- Challenges
- Project sizes
- Vertical market segments
- Retail
- Definition
- Location
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislationissues affecting demand
- Overall evaluation
- Public sector
- Definition
- Location
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislation/issues affecting demand
- Overall evaluation
- Financial services
- Definition
- Location
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislation/issues affecting demand
- Overall evaluation
- Travel and transit
- Definition
- Location
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislation/issues affecting demand
- Overall evaluation
- Manufacturing
- Definition
- Location
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislation/issues driving demand
- Overall evaluation
- Entertainment, media & leisure
- Definition
- Location
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislation/issues affecting demand
- Overall evaluation
- Warehousing & wholesale
- Definition
- Location
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislation/issues affecting demand
- Overall evaluation
- Utilities
- Definition
- Location
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislation/issues affecting demand
- Overall evaluation
- Other
- Definition
- Most interesting sub-sectors
- Uses of digital video surveillance
- USPs - prospect targeting
- Nature of vertical
- Legislation/issues affecting demand
- Overall evaluation
CHAPTER 3 END-USER ANALYSIS
- Introduction
- Key findings
- DVS as an integrated security system add-on
- Tendency towards increased IT involvement in security purchasing
- Security Director identifies solutions needs
- Needs identification that fits the profile of a likely DVS adopter
- A hybrid IP approach is key to fulfilling investment protection
requirements
CHAPTER 4 COMPETITIVE DYNAMICS
- Introduction
- Key findings
- The DVS value chain
- Physical security systems integrator demographics
- Local presence key, but the largest SIs have a global footprint
- SIs dedicated to particular verticals or niches
- Competitive structure
- Dynamic competitive environment driven by paradigm shift
- Physical security systems integrators
- IT systems integrators
- Large DVS hardware and software vendors
- Storage specialists
- Generalist consulting firms
- Competitive profiles
- Competitive profile: Siemens Building Technology
- Business model
- Vertical targeting/focus
- Channel strategy
- Assessment
- Competitive profile: ADT (Tyco)
- Business model
- Vertical targeting/focus
- Channel strategy
- Assessment
- Competitive profile: Diebold
- Business model
- Vertical targeting/focus
- Channel strategy
- Assessment
- Competitive profile: Chubb
- Business model
- Vertical targeting/focus
- Channel strategy
- Assessment
- Competitive profile: NetVersant
- Business model
- Vertical targeting/focus
- Assessment
- Competitive profile: EDS
- Business model
- Vertical targeting/focus
- Channel strategy
- Assessment
- Competitive profile: StorageTek
- Business model
- Vertical targeting/focus
- Channel strategy
- Assessment
- Player overview
CHAPTER 5 ACTION POINTS
- Introduction
- A multitude of systems integrator partners is a prerequisite for gaining
client access
- Partnering with access control and CCTV equipment vendors remains key
- Influencing A&E and risk consultants to be considered in project
specifications
- Further partnerships may be struck with turnkey building or defense
contractors
APPENDIX
- In-depth vertical forecasts
- Definitions
- Geographies
- Verticals
- IT components
- Technology definitions
- Other abbreviations
- Research methodology
- Future readings
- SPP writing team
- How to contact experts in your industry
List of Tables
- Table 1: Global DVS revenues by IT components, 2003-2007
- Table 2: Global DVS revenues by major geography, 2003-2007
- Table 3: Global DVS revenues by enterprise size, 2003-2007
- Table 4: Global DVS and CCTV deployments, 2003-2007
- Table 5: Global DVS revenues by vertical, 2003-2007
- Table 6: In-depth vertical forecasts
- Table 7: In-depth vertical forecasts
- Table 8: In-depth vertical forecasts
- Table 9: In-depth vertical forecasts
- Table 10: In-depth vertical forecasts
- Table 11: In-depth vertical forecasts
- Table 12: In-depth vertical forecasts
- Table 13: In-depth vertical forecasts
- Table 14: In-depth vertical forecasts
- Table 15: In-depth vertical forecasts
- Table 16: In-depth vertical forecasts
- Table 17: In-depth vertical forecasts
- Table 18: In-depth vertical forecasts
- Table 19: In-depth vertical forecasts
- Table 20: In-depth vertical forecasts
- Table 21: In-depth vertical forecasts
- Table 22: In-depth vertical forecasts
- Table 23: In-depth vertical forecasts
- Table 24: In-depth vertical forecasts
- Table 25: In-depth vertical forecasts
- Table 26: In-depth vertical forecasts
- Table 27: In-depth vertical forecasts
- Table 28: In-depth vertical forecasts
- Table 29: In-depth vertical forecasts
- Table 30: In-depth vertical forecasts
- Table 31: In-depth vertical forecasts
- Table 32: In-depth vertical forecasts
- Table 33: In-depth vertical forecasts
- Table 34: In-depth vertical forecasts
- Table 35: In-depth vertical forecasts
- Table 36: In-depth vertical forecasts
- Table 37: In-depth vertical forecasts
- Table 38: In-depth vertical forecasts
- Table 39: In-depth vertical forecasts
- Table 40: In-depth vertical forecasts
- Table 41: In-depth vertical forecasts
- Table 42: Geographic definitions
- Table 43: Vertical definitions
- Table 44: IT component definitions
List of Figures
- Figure 1: Global DVS revenues by vertical, 2007
- Figure 2: Global DVS revenues by major geography, 2003-2007
- Figure 3: Vendor positioning
- Figure 4: Global DVS revenues by IT components, 2003-2007
- Figure 5: Global DVS revenues by major geography, 2003-2007
- Figure 6: Global DVS revenues by individual geography, 2003-2007
- Figure 7: Global DVS revenues by enterprise size, 2003-2007
- Figure 8: Global DVS and CCTV deployments, 2003-2007
- Figure 9: Global DVS revenues by vertical, 2003
- Figure 10: Global DVS revenues by vertical, 2007
- Figure 11: The DVS value chain
- Figure 12: Vendor positioning
- Figure 13: Research methodology
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