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市場調査レポート - 117413

英国の消費者動向(2010年):Asda - 衣料品

UK Consumer Insight 2010: Asda Clothing

発行 Datamonitor
出版日 ページ情報 英文 50 pages
価格
英国の消費者動向(2010年):Asda - 衣料品 UK Consumer Insight 2010: Asda Clothing
出版日: 2010年03月23日 ページ情報: 英文 50 pages
概要

当レポートでは、Asdaの衣料品部門に関する消費者動向を調査し、メインユーザーの動向とプロファイル、ロイヤルティ、および競合動向をまとめ、概略下記の構成で取り上げております。

サマリー

買い物客のシェア

  • 人口統計別Asdaのシェア
  • テレビ受信地域別Asdaのシェア
  • 世帯特徴別Asdaのシェア
  • その他の特徴およびACORN分類別Asdaのシェア

変換と非変換

  • 人口統計・地域別メインユーザーへの変換動向
  • 世帯特徴別メインユーザーへの変換動向

買い物客プロファイル

  • テレビ受信地域別
  • 世帯特徴別
  • その他の特徴およびACORN分類別

ロイヤルティ

  • 人口統計・地域別メインユーザーのAsdaへのロイヤルティ
  • 世帯特徴別メインユーザーのAsdaへのロイヤルティ
  • 信頼性と非信頼性の基本的促進因子
  • 詳細な信頼性促進因子

競合

  • 分野横断的競合動向

調査方法

  • 基本的方法
  • 顧客層の選定
  • 地域選定
  • 回答者選定
  • 調査後の重み付け

図表

目次

Abstract

Introduction

Verdict Research UK Consumer Insights 2010 are based around individual retailers and provide a highly detailed, data-rich overview of a retailer' s customers, drawing on a nationwide survey of 6,000 shoppers each year.

Key reasons to purchase this research

  • New analysis, unique to these reports shows details about non-converting visitors including where they main shop and who they are.
  • Analysis by non-standard demographics is also presented to give a comprehensive picture of a retailer' s customers.
  • Key demographics include among others, sex, age, social class, television region, marital status, housing tenure, working status and ACORN group.

Table of Contents

AT A GLANCE SUMMARY

  • Asda Clothing

SHARE OF SHOPPERS

  • Asda share of shopper by demographics
  • Asda share of shoppers by television region
  • Asda share of shoppers by household characteristics
  • Asda share of shoppers by other characteristics and ACORN classification

CONVERSION AND NON-CONVERSION

  • Asda conversion of visitors to main users by demographics and region
  • Asda conversion of visitors to main users by household characteristics
  • Non-converting customers

PROFILE OF SHOPPERS

  • Asda profile of shoppers by television region
  • Asda profile of shoppers by household characteristics
  • Asda profile of shoppers by other characteristics and ACORN classification

LOYALTY

  • Asda loyalty of main users by demographics and region
  • Asda loyalty of main users by household characteristics
  • Asda basic drivers of loyalty and disloyalty
  • Asda detailed drivers of loyalty

COMPETITION

  • Cross sector competitor dynamics

METHODOLOGY

  • Basic methodology
  • The selection of parliamentary constituencies
    • Metropolitan county
    • Other 100% urban
    • Mixed urban/rural
    • Rural
  • The selection of enumeration districts
  • The selection of respondents
  • Post survey weighting

TABLES

  • Table: Key performance indicators for Asda in clothing
  • Table: Asda change in visitor share (%) 2006 - 2010
  • Table: Asda change in main user share (%) 2006 - 2010
  • Table: Key performance indicators for Asda in clothing
  • Table: Asda change in conversion rates (%) 2006 - 2010
  • Table: Asda change in non-conversion rates (%) 2006 - 2010
  • Table: Main stores non-converters use instead of Asda 2010
  • Table: Asda visitor and main user profile by ACORN classification 2010
  • Table: Asda changes in loyalty 2006 - 2010
  • Table: Asda changes in disloyalty 2006 - 2010
  • Table: Asda drivers of loyalty (%) 2006 - 2010
  • Table: Asda drivers of disloyalty (%) 2006 - 2010
  • Table: Asda detailed drivers of loyalty 2010
  • Table: Cross sector matrix shopping 2010
  • Table: Other retailers used 2010
  • Table: Sample sizes by sector 2010

FIGURES

  • Figure: Asda visitor share 2006 - 2010
  • Figure: Profile of clothing shoppers % - by gender 2006-2010
  • Figure: Asda visitor share by demographic group 2010
  • Figure: Asda main user share by demographic group 2010
  • Figure: Asda visitor share by television region 2010
  • Figure: Asda main user share by television region 2010
  • Figure: Asda visitor and main user share by household tenure 2010
  • Figure: Asda visitor and main user share by number of people in household 2010
  • Figure: Asda visitor and main user share by children in household 2010
  • Figure: Asda visitor and main user share by number of cars in household 2010
  • Figure: Asda visitor and main user share by working status 2010
  • Figure: Asda visitor and main user share by marital status 2010
  • Figure: Asda conversion rates 2006 - 2010
  • Figure: Asda conversion rates by demographic group 2006 - 2010
  • Figure: Asda conversion rates by region 2006 - 2010
  • Figure: Asda conversion rates by household tenure 2006 - 2010
  • Figure: Asda conversion rates by number of people in household 2006 - 2010
  • Figure: Asda conversion rates by children in household 2006 - 2010
  • Figure: Asda conversion rates by number of cars in household 2006 - 2010
  • Figure: Asda non-conversion rates 2006 - 2010
  • Figure: Asda non-conversion rates by demographic group 2010
  • Figure: Demographic profile of non-converting Asda visitors 2010
  • Figure: Regional profile of non-converting Asda visitors 2010
  • Figure: Asda visitor profile by demographic group 2010
  • Figure: Asda main user profile by demographic group 2010
  • Figure: Asda visitor profile by region 2010
  • Figure: Asda main user profile by region 2010
  • Figure: Asda visitor and main user profile by household tenure 2010
  • Figure: Asda visitor and main user profile by number of people in household 2010
  • Figure: Asda visitor and main user profile by children in household 2010
  • Figure: Asda visitor and main user profile by number of cars in household 2010
  • Figure: Asda visitor and main user profile by working status 2010
  • Figure: Asda visitor and main user profile by marital status 2010
  • Figure: Asda loyalty 2006 - 2010
  • Figure: Asda disloyalty 2010
  • Figure: Asda loyalty by demographics 2010
  • Figure: Asda loyalty by region 2010
  • Figure: Asda loyalty by household tenure 2010
  • Figure: Asda loyalty by number of people in household 2010
  • Figure: Asda loyalty by children in household 2010
  • Figure: Asda loyalty by number of cars in household 2010
  • Figure: Asda - other clothing stores used 2010
  • Figure: Preference stores 2010
  • Figure: Sectors shopped 2010
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