Verdict Research UK Consumer Insights 2010 are based around individual
retailers and provide a highly detailed, data-rich overview of a retailer' s
customers, drawing on a nationwide survey of 6,000 shoppers each year.
Key reasons to purchase this research
New analysis, unique to these reports shows details about non-converting
visitors including where they main shop and who they are.
Analysis by non-standard demographics is also presented to give a
comprehensive picture of a retailer' s customers.
Key demographics include among others, sex, age, social class, television
region, marital status, housing tenure, working status and ACORN group.
Table of Contents
AT A GLANCE SUMMARY
Asda Clothing
SHARE OF SHOPPERS
Asda share of shopper by demographics
Asda share of shoppers by television region
Asda share of shoppers by household characteristics
Asda share of shoppers by other characteristics and ACORN classification
CONVERSION AND NON-CONVERSION
Asda conversion of visitors to main users by demographics and region
Asda conversion of visitors to main users by household characteristics
Non-converting customers
PROFILE OF SHOPPERS
Asda profile of shoppers by television region
Asda profile of shoppers by household characteristics
Asda profile of shoppers by other characteristics and ACORN classification
LOYALTY
Asda loyalty of main users by demographics and region
Asda loyalty of main users by household characteristics
Asda basic drivers of loyalty and disloyalty
Asda detailed drivers of loyalty
COMPETITION
Cross sector competitor dynamics
METHODOLOGY
Basic methodology
The selection of parliamentary constituencies
Metropolitan county
Other 100% urban
Mixed urban/rural
Rural
The selection of enumeration districts
The selection of respondents
Post survey weighting
TABLES
Table: Key performance indicators for Asda in clothing
Table: Asda change in visitor share (%) 2006 - 2010
Table: Asda change in main user share (%) 2006 - 2010
Table: Key performance indicators for Asda in clothing
Table: Asda change in conversion rates (%) 2006 - 2010
Table: Asda change in non-conversion rates (%) 2006 - 2010
Table: Main stores non-converters use instead of Asda 2010
Table: Asda visitor and main user profile by ACORN classification 2010
Table: Asda changes in loyalty 2006 - 2010
Table: Asda changes in disloyalty 2006 - 2010
Table: Asda drivers of loyalty (%) 2006 - 2010
Table: Asda drivers of disloyalty (%) 2006 - 2010
Table: Asda detailed drivers of loyalty 2010
Table: Cross sector matrix shopping 2010
Table: Other retailers used 2010
Table: Sample sizes by sector 2010
FIGURES
Figure: Asda visitor share 2006 - 2010
Figure: Profile of clothing shoppers % - by gender 2006-2010
Figure: Asda visitor share by demographic group 2010
Figure: Asda main user share by demographic group 2010
Figure: Asda visitor share by television region 2010
Figure: Asda main user share by television region 2010
Figure: Asda visitor and main user share by household tenure 2010
Figure: Asda visitor and main user share by number of people in household
2010
Figure: Asda visitor and main user share by children in household 2010
Figure: Asda visitor and main user share by number of cars in household
2010
Figure: Asda visitor and main user share by working status 2010
Figure: Asda visitor and main user share by marital status 2010
Figure: Asda conversion rates 2006 - 2010
Figure: Asda conversion rates by demographic group 2006 - 2010
Figure: Asda conversion rates by region 2006 - 2010
Figure: Asda conversion rates by household tenure 2006 - 2010
Figure: Asda conversion rates by number of people in household 2006 - 2010
Figure: Asda conversion rates by children in household 2006 - 2010
Figure: Asda conversion rates by number of cars in household 2006 - 2010
Figure: Asda non-conversion rates 2006 - 2010
Figure: Asda non-conversion rates by demographic group 2010
Figure: Demographic profile of non-converting Asda visitors 2010
Figure: Regional profile of non-converting Asda visitors 2010
Figure: Asda visitor profile by demographic group 2010
Figure: Asda main user profile by demographic group 2010
Figure: Asda visitor profile by region 2010
Figure: Asda main user profile by region 2010
Figure: Asda visitor and main user profile by household tenure 2010
Figure: Asda visitor and main user profile by number of people in
household 2010
Figure: Asda visitor and main user profile by children in household 2010
Figure: Asda visitor and main user profile by number of cars in household
2010
Figure: Asda visitor and main user profile by working status 2010
Figure: Asda visitor and main user profile by marital status 2010
Figure: Asda loyalty 2006 - 2010
Figure: Asda disloyalty 2010
Figure: Asda loyalty by demographics 2010
Figure: Asda loyalty by region 2010
Figure: Asda loyalty by household tenure 2010
Figure: Asda loyalty by number of people in household 2010
Figure: Asda loyalty by children in household 2010
Figure: Asda loyalty by number of cars in household 2010
