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市場調査レポート
中国のモバイルペイメント市場：リモートペイメントによる牽引とローカルペイメントの追随
Remote Payment Will Lead China's Mobile Payment Market, Local Payment Will Follow
| 発行 |
In-Stat |
| 出版日 |
2009年09月 |
商品コード |
99943 |
| ページ情報 |
英文 43 Pages |
| 価格 |
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Abstract
Payment functions in mobile phones have already become a kind of fundamental
technology. Using payment functions, a mobile phone can become a digital
wallet containing various forms of money, including debit card, credit card,
rechargeable card, coupon, and discount card.
Mobile payment services in China are generally in the initial phase, with
usage limited to mobile phone charges and mobile application purchases. Other
types of mobile payment, such as NFC mobile phone payment and online payments
of the kind used in mobile e-commerce, remain in the trial phase. However,
drivers from both the supply side and the demand side are strong enough to
drive growth. In addition, industry players in China have recognized the
potential growth of the mobile payment market and are beginning to get more
actively involved.
To provide these players with a deeper understanding of the mobile payment
market, In-Stat generated this report, which clarifies the various kinds of
mobile payment services and the ways in which they are used, analyzes business
models and potential market structures, and provides forecasts for the market
sizes of the different types of mobile payment services in China.
Table of Contents
- Executive Summary
- Mobile Payment Market Overview
- Types of Mobile Payment
- Local Payment
- Remote Payment
- Development of Mobile Payment in China
- Mobile Payment Models Development Path
- Market Size
- Mobile Payment Market Value Chain and Business Models
- Value Chain Analysis
- Payment With Non-SIM Card-Based NFC Mobile Phone
- Payment With SIM Card-Based Payment Mobile Phone
- Mobile Phone Number-Bundled Bank Account Payment
- Mobile Online Bank Card Payment
- Rechargeable Card Payment
- SMS Phone Charge Payment
- Business Models of Mobile Payment Platform Providers
- Who Will Dominate China' s Mobile Payment Market?
- Telecom Operator Strategies in Mobile Payment Market
- China Mobile
- China Unicom
- China Telecom
- Mobile Payment Consumer Survey
- Current Users
- Usage Patterns
- Most Popular Payment Methods
- Preferred Payment Accounts and Platforms
- Non-Users
- Awareness of Mobile Payment
- Acceptance of Mobile Payment
- Preferred Payment
- Conclusions
- Respondent Profiles
- Development Trends in China' s Mobile Payment Market
- Local Payment
- Remote Payment
- Market Forecasts
- Company Profiles
- UMPay
- Alipay
- Lianlian
- Smartpay
- Methodology
List of Table
- Table 1. Respondent Profiles
List of Figures
- Figure 1. China' s Mobile Payment User Forecast, 2009 - 2013 (in Millions)
- Figure 2. China' s Mobile Payment Market Transaction Value Forecast, 2009 -
2013 (US$ in Billions)
- Figure 3. Nokia 6313i NFC Mobile Phone
- Figure 4. Types of Mobile Payment Services
- Figure 5. Mobile Payment Models Development Path
- Figure 6. China' s Mobile Payment Users, 2006 - 2008 (in Millions)
- Figure 7. China' s Mobile Payment Market Transaction Value, 2006 - 2008
(US$ in Billions)
- Figure 8. China' s Payment Platform Provider Revenue, 2006 - 2008 (US$ in
Millions)
- Figure 9. Value Chain Structure of Payment With Non-SIM Card-Based NFC
Mobile Phone
- Figure 10. Value Chain Structure of Payment With SIM Card-Based Payment
Mobile Phone
- Figure 11. Value Chain Structure of Mobile Phone Number-Bundled Bank
Account Payment
- Figure 12. Value Chain Structure of Mobile Online Bank Card Payment
- Figure 13. Value Chain Structure of Rechargeable Card Payment
- Figure 14. Value Chain Structure of SMS Phone Charge Payment
- Figure 15. Mobile Payment Platform Providers Revenue Sources
- Figure 16. Most Popular Uses of Mobile Payment (Multiple Answers Allowed)
- Figure 17. Times Used Per Month
- Figure 18. Transaction Value per Payment
- Figure 19. Most Popular Payment Methods
- Figure 20. Reasons for Use (Multiple Answers Allowed)
- Figure 21. Most Commonly Used Payment Accounts
- Figure 22. Preferred Payment Platforms
- Figure 23. Awareness of Mobile Payment
- Figure 24. Reasons for Not Using Mobile Payment (Multiple Answers Allowed)
- Figure 25. Non-User Willingness to Use Mobile Payment
- Figure 26. Preferred Non-User Usage Types (Multiple Answers Allowed, Base:
Respondents Interested in Mobile Payment)
- Figure 27. Preferred Non-User Payment Types (Base: Respondents Interested
in Mobile Payment)
- Figure 28. Preferred Non-User Payment Accounts (Base: Respondents
Interested in Mobile Payment)
- Figure 29. Preferred Non-User Payment Platforms (Base: Respondents
Interested in Mobile Payment)
- Figure 30. China' s Mobile Payment User Forecast, 2009 - 2013 (in Millions)
- Figure 31. Mobile Payment Transaction Value Forecast, 2009 - 2013 (US$ in
Billions)
- Figure 32. UMPay' s “Mobile Wallet” Client Software
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