世界のPC TVチューナー市場：過渡期における安定したニッチ市場

Global PC TV Tuners--A Solid Niche In Transition

発行	In-Stat
出版日	2009年06月	商品コード	90873
ページ情報	英文 72 PAGES
価格	US$ 3,495 換算 ¥ 282,011 (税抜) PDF and Excel File by E-mail (Single User License)

概要
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原文目次

Abstract

Report Summary

Demand for PC-TV Tuners has turned down from 2008, due to the worldwide economic recession. The market faces fundamental issues headed by a lack of consumer demand, along with increased competition from online television and programming sources. Mobile video services will also change the playing field.

Key Issues in this Market Include:

PC-TV Tuner vendors are expecting a boost with Microsoft' s Windows 7 and the new version of Media Center which will include better connectivity solutions for PC-TV Tuners. The Tuner vendors are expecting that Microsoft will increase promotion of PC-TV Tuner compatibility with Media Center. But Media Center also will include better access of television programming and movies via the broadband Internet as well.
The semiconductor companies that have been servicing the PC-TV Tuner vendors are also facing increased threat. Facing flat demand, the traditional vendors are wondering if the PC-TV Tuner segment of their broader TV Tuner business is viable. As the market shifts from a combination of analog and digital broadcast technologies to digital-only broadcast, the margins currently available for hybrid tuners will increasingly be marginalized by lower cost digital-only tuners.
A new wave of semiconductor companies who are moving the tuner demodulation function to software offer the threat of further squeezing PC-TV Tuner margins. These new offerings with a lower Bill of Material will force the more traditional tuner companies to evaluate continued participation in the market.

This report covers the overarching issues that are dominating the PC-TV Tuner market today and that will influence the market for PC-TV Tuners for the next five years, including:

The influence of the shift from analog to digital content and how that affects PC-TV Tuner sales.
How the introduction of Microsoft Windows 7 will influence the PC-TV Tuner market.
The introduction of Microsoft' s Protected Broadcast Driver Architecture (PBDA) that will enhance
PC-TV Tuner compatibility with encrypted broadcast content.
The introduction of M-Series CableCards by Ceton.
The influence of Internet-based content on PC-TV Tuners.
The challenge to the status quo by PC-TV Tuners originally developed for the mobile market.

HIGHLIGHTS

Microsoft Windows 7 and Media Center Edition may energize the market.
PC-TV Tuners may have peaked in value during 2008 at about $1.4B.
Attach rates for PC-TV Tuners are around 3.5%.
2013 PC-TV Tuner shipments will be about 20 million.

This report also provides new forecasting insights through 2013 including:

Increased granularity by Tuner type including Analog, Hybrid, and Digital-only Tuners.
Forecasts for OEM installation of Tuners by Tuner type, including USB built in, PCI/PCIe built in by desktop and notebook form factors by units and by dollars.
Forecast for aftermarket tuners including Retail Sticks and Add-in Cards by units and by dollars.
Annual growth rates for each of the above categories.
Forecasts are further broken down by North America, Europe, Asia, and Rest of World with a totals roll up.

Companies Mentioned in this Report

Apple
ATI/AMD
AverMedia
Buffalo
Ceton
Comcast
Conexant
DiBcom
DirecTV
Friio
Hauppauge
Intel
I-O Data
Microsoft
Microtune
Mirics Semiconductor
NEC Electronics
NXP Semiconductors
Sanwa
Sky
TechniSat
Telegent
TerraTec
ViXS Systems
Xceive

Who Will be Interested in This Report?

Broadcast television industry, including cable, satellite, and OTA broadcasters
Semiconductor manufacturers involved in the PC-TV Tuner market
PC-TV Tuner manufacturers

Executive Summary
PC-TV Tuners- Still Not in the Mainstream
PC-TV Tuners
- PC-TV Tuners- Form and Function
  - Analog PC-TV Tuners
  - Combination PC-TV Tuners7
  - Hybrid PC-TV Tuners
  - Digital PC-TV Tuners
  - Geographical and Technological Variations
- Mobile Broadcast Television and PC-TV Tuners
Computers and PC TV Tuners- Fixed-Location Versus Mobility
- Fixed Locations
- Mobility
  - The Antenna Dilemma
- Computing Platforms
  - All-In-One Computers
  - Netbook Computers
- Competing Mobile Devices
TV on the PC
- The Internet- Better TV on the PC
- Apple TV
- Premium Content and DRM
Windows 7 Media Center- Better PC-TV Tuner Integration
- Microsoft Vista Media Center TV Pack Upgrade and Windows 7
- Internet Accessible Content and Windows 7
- Protected Broadcast Driver Architecture (PBDA)
PC-TV Tuners and Cable
- CableCards
- The M-Card Solution Using Multi-Channel CableCards
Competitive Environment
- The Mobile TV Tuner Squeeze
Forecast by Region, by Category, Through 2013
- Three Categories by Technology
- Six Technology Subgroups
- Four Usage Models
- A Word About Estimates for Average Retail Value
North America by Category
- North America PC-TV Tuner Shipments by Technology Category
- North America PC-TV Tuner Shipments by Usage Model
- North American Value by Technology and by Subgroup
Europe by Category
- Europe Digital PC-TV Tuner Shipments by Technology and by Subgroup
- Europe PC-TV Tuner Shipments by Usage Model
- Europe PC-TV Tuner Retail Value by Technology and by Subgroup
Asia by Category
- Japan PC-TV Tuner Shipments by Technology
- Asia Excluding Japan PC-TV Tuner Shipments by Technology
- Asia Including Japan PC-TV Tuner Shipments by Technology
- Asia Including Japan PC-TV Tuner Shipments By Usage Model
- Asian PC-TV Tuner Retail Value by Technology and by Subgroup
Rest of the World (ROW) By Category
- ROW PC-TV Tuner Shipments by Usage Model
- ROW PC-TV Tuner Retail Value by Technology and by Subgroup
- Worldwide Summary by Category
- Worldwide PC-TV Tuner Product Shipments by Usage Model
- Worldwide PC-TV Tuner Retail Value by Technology and by Subgroup
  - Emergence of PCIe for Built-In Laptops Expected to Come in 2011
- Worldwide PC-TV Tuner Retail Value by Usage Model
  - Keys to Success Are Limited
- PC-TV Tuner Value by Geographic Region
PC-TV Tuner Attach Rate In Total PC Market
Methodology

List of Tables

Table 1. ISDB-T vs. 1Seg PC-TV Tuners Installed in PCs
Table 2. North America PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
Table 3. North American PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
Table 4. North American PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
Table 5. North American PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)
Table 6. North American PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
Table 7. North American PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
Table 8. European PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
Table 9. European PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
Table 10. European PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
Table 11. European PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)
Table 12. European PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
Table 13. European PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
Table 14. Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
Table 15. Asia Excluding Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
Table 16. Asia Including Japan PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
Table 17. Asia Including Japan PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
Table 18. Asia Including Japan PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
Table 19. Asia PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)
Table 20. Asia PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
Table 21. Asia PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
Table 22. ROW PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
Table 23. ROW PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
Table 24. ROW PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
Table 25. ROW PC-TV Tuner Estimated Retail ASP by Technology and by Subgroup (US$ per Product)
Table 26. ROW PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
Table 27. ROW PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
Table 28. Worldwide PC-TV Tuner Shipments by Technology (Units in Thousands, Annual Growth Rate, Percent of Total, Compound Annual Growth Rate)
Table 29. Worldwide PC-TV Tuner Shipments by Technology and by Subgroup (Units in Thousands, Compound Annual Growth Rate)
Table 30. Worldwide PC-TV Tuner Shipments by Usage Model (Units in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
Table 31. Worldwide PC-TV Tuner Retail Value by Technology and by Subgroup (US$ in Thousands, Compound Annual Growth Rate)
Table 32. Worldwide PC-TV Tuner Retail Value by Technology (US$ in Thousands, Compound Annual Growth Rate)
Table 33. Worldwide PC-TV Tuner Retail Value by Usage Model (US$ in Thousands, Annual Growth Rate, Compound Annual Growth Rate)
Table 34. PC-TV Tuner Market Value by Geographic Region (US$ in Thousands, Annual Growth, Percent of Total, Compound Annual Growth Rate)
Table 35. Worldwide PC-TV Tuner Attach Rate For Desktop and Laptop PCs (Shipments in Thousands, Attach Rate in Percent)

List of Figures

Figure 1. Worldwide Retail Value of PC-TV Tuner Products (US$ in Billions)
Figure 2. North American PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
Figure 3. European PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
Figure 4. Asia Including Japan PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
Figure 5. ROW PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
Figure 6. Worldwide PC-TV Tuner Shipments by Usage Model (Units in Thousands, and Trend Lines for Each)
Figure 7. Worldwide PC-TV Tuner Retail Value by Technology (US$ in Billions)
Figure 8. Worldwide PC-TV Tuner Retail Value by Usage Model Viewed Side-by-Side (US$ in Millions)
Figure 9. Worldwide PC-TV Tuner Retail Value by Usage Model Viewed Stacked (US$ in Millions)
Figure 10. PC-TV Tuner Market Value by Geographic Region (US$ in Millions)