米国における50歳以上の携帯電話利用者のプロファイル（2007年）

US Profiles of 50+ Mobile Voice Users--2007

発行	In-Stat
出版日	2007年12月	商品コード	58562
ページ情報	英文 23 Pages
価格	US$ 2,995 換算 ¥ 241,666 (税抜) PDF and Excel File by E-mail (Single User License)

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原文目次

Abstract

Now that wireless service is used by a majority of the people in the US, wireless carriers need to examine more closely the characteristics of the diverse groups that make up this market. Based on an extensive survey of over 1,500 cellular customers, this report focuses on mobile users aged 50 and older. This segment of society is the fastest growing in the United States, with more than 12,000 people turning 50 every day. This report- one in a series of five- provides a detailed snapshot about monthly spending on voice and consumer behaviors and preferences regarding:

Service plans, family plans, and the use of multiple phones
Data services and prices paid for these services
Spending on current and future handsets, as well as desired handset features
Adoption of other consumer technologies
Personal vs. business use of wireless

This report will be important for wireless carriers, mobile application developers, handset vendors, chip makers, advertisers, and others who need a clear understanding of consumer preferences of wireless users.

In This Update

Introduction to Update
Executive Summary
- 50 to 54 Age Group
- 55 to 64 Age Group
- 65+ Age Group
Older (50 and Older) Adult Demographics
Expenditures and Usage
- Monthly Voice and Data Expenditures
  - Prepaid Usage
- Family Plans
- Multiple Handsets
Current and Future Spending on Wireless Phones
- Historical Spending Trends
- Wireless Phone Features
Consumer Loyalty and Satisfaction
Mobile Data
- Spending on Mobile Applications
Conclusions
Methodology

List of Tables

Table 1. Customer Satisfaction with Wireless Provider by Age Segment
Table 2. Summary of Findings
Table 3. Technologies Used by Respondents
Table 4. Historical Total Mean Monthly Wireless Spending 2004- 2007
Table 5. Prepaid vs. Postpaid Spending by Age Group
Table 6. Incidence of Family- or Group-Rate Plan among Respondents
Table 7. Mean Number of Family Members on Family- or Group-Rate Plan
Table 8. Phone Features in Current Handset
Table 9. Features Users Would Pay More For in Next Handset (Base: Planning to Purchase New Phone within Two Years)
Table 10. Historical Total Customer Satisfaction
Table 11. Customer Satisfaction by Age Distribution
Table 12. Current Use of Mobile Data on Wireless Phone
Table 13. Applications Accessed in the Previous 12 Months (Base: Respondents Who Reported Using Mobile Data)

List of Figures

Figure 1. Mean Income for Full-Time Workers and Survey Respondents
Figure 2. Monthly Minutes Used
Figure 3. Respondents Who Use More Than One Mobile Phone
Figure 4. Historical Mean Phone Purchase Price 2004- 2007
Figure 5. Mean Spending on Current Wireless Phone vs. Mean Spending on Future Wireless Phone
Figure 6. Months Since Phone Purchase vs. Months Until Next Phone Purchased
Figure 7. Users Planning to Switch Carriers in the Next 12 Months
Figure 8. Respondents Using and Paying for Mobile Data Services
Figure 9. Monthly Spending on Mobile Data