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市場調査レポート
米国の統合音声サービス（CVS）市場
The US Market for Converged Voice Services
| 発行 |
In-Stat |
| 出版日 |
2007年10月 |
商品コード |
57341 |
| ページ情報 |
英文 32 Pages |
| 価格 |
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Abstract
Will wireline operators wither away to nothing? Are we destined to live in a
wireless-only world? In-Stat primary research debunks both of these outcomes
by showing that most US broadband consumers prefer a converged voice service
(CVS) that offers a common set of features/functions across independent fixed
and mobile network infrastructures.
CVS can eliminate fixed-line subscriber losses, increase mobile ARPU, and
replace declining PSTN revenues with a stable long-term voice revenue stream.
Best of all, CVS is a next-generation voice service that consumers want and
will pay for.
This is not a vendor hyping a new technology, or an operator hawking their
latest application. This report offers a glimpse of the real-world. CVS has
the potential to kick-start the market for next-generation applications.
Whether you are planning to introduce next-generation voice services, or not,
this report will prepare you for the future of voice communication.
Table of Contents
- Executive Summary
- Introduction
- Converged Voice Service Product Requirements
- Consumer Demand for CVS in the US
- CVS Market Assessment
- Why is CVS So Appealing to Consumers?
- Which Broadband Consumer Households Will Be First to Buy?
- Does CVS Pose a Competitive Threat to the Triple-play?
- How Does CVS Fit into the Wireline Product Portfolio?
- How Does CVS Fit into the Mobile Product Portfolio?
- How Big is the CVS Market in the US and Canada?
- Why Invest in New Technology that will Cannibalize Existing Revenue?
- Methodology
- Conclusion
- Glossary
- Related In-Stat Reports
- Appendix
- US Consumer Household Segmentation- Wave 1 and Wave 2
- Teens & Twenties
- Empty Nesters
- Wired, Wireless & Wealthy
- Broadband Boomers
- Toddlers & TiVos
- Deals & Discounts
List of Tables
- Table 1. CVS Product Elements
- Table 2. Consumer Voice Preferences by Technology Adoption Category
- Table 3. Consumer Voice Preferences by Age Group
- Table 4. Consumers Overwhelmingly Prefer Unified Messaging
- Table 5. Consumers Strongly Favor Unlimited LD Calling
- Table 6. The Majority of Consumers Favor Network Address Books
- Table 7. Consumers Favoring CVS Prefer Using a Variety of Telephone Types
- Table 8. Over 70% of BB Consumer Households Have a Service Bundle
- Table 9. Consumers Want VoIP within a BB Service Bundle
- Table 10. Consumers Prefer Flat-Rate Billing
- Table 11. Consumer Voice Preferences by BB Households Segment
- Table 12. Interest in Changing Operators to Purchase CVS
- Table 13. Interest in Purchasing CVS Separately if Current BB Suppliers Do
Not Offer It
- Table 14. US CVS Market Forecast
- Table 15. Canada CVS Market Forecast
- Table 16. Household Size of Survey Respondents
- Table 17. Education Level of Survey Respondents
- Table 18. Survey Respondent Annual Household Income (US$)
- Table 19. Teens & Twenties Key Attributes
- Table 20. Empty Nesters Key Attributes
- Table 21. Wired, Wireless & Wealthy Key Attributes
- Table 22. Broadband Boomer Key Attributes
- Table 23. Toddlers & TiVos Key Attributes
- Table 24. Deals & Discounts Key Attributes
List of Figures
- Figure 1. US Broadband Consumer Preferences for Voice Communication
- Figure 2. US Broadband Consumers Prefer Converged Voice Services
- Figure 3. Broadband Consumers Prefer an Integrated Mobile/Fixed Operator
- Figure 4. Interest in Purchasing All Services from One Operator
- Figure 5. Willingness to Pay $20 per Month above Current Mobile Expenses
- Figure 6. Value of Services to US BB Consumers
- Figure 7. Survey Respondents by Age
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