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市場調査レポート
世界のアドレサブル広告インフラ市場
Worldwide Addressable Advertising Infrastructure Presentation
| 発行 |
In-Stat |
| 出版日 |
2007年09月 |
商品コード |
56799 |
| ページ情報 |
英文 24 Pages |
| 価格 |
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Abstract
This PowerPoint presentation provides an in-depth discussion of the market
forces that are shaping the worldwide market for Addressable Advertising for
broadcast TV and Cable TV. It provides a tutorial of how Addressable
Advertising works for a broadcast TV station, and example revenue models for
the advertising value of broadcast TV programs, and their online "on demand"
versions. The presentation also discusses the need for a "firewall" between
the ultimate end-users and the advertising placement activities. In addition,
the presentation lists titles and SKUs for related In-Stat reports.
Table of Contents
Agenda
- Defining the key items of Addressable Advertising
- Six vectors of growth for TV advertising
- Search and social networks bring new opportunities
- Broadcast networks will try to control the advertising
- Examples of advertising revenue models
- PC-TV Tuners and broadband PCs open a third front
- Consumers require a "firewall" to protect their identity
- Companies to watch for online advertising
- Companies to watch for Cable TV advertising
- Selected forecasts
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