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市場調査レポート
DTV：中国消費者の意識と利用パターン
Chinese Consumer Attitudes Toward DTV: Availability Lags Market Demand
| 発行 |
In-Stat |
| 出版日 |
2007年07月 |
商品コード |
54146 |
| ページ情報 |
英文 21 PAGES |
| 価格 |
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Abstract
Summary
Chinese cable TV operators are entering their fourth year of offering DTV
services. In 2006 alone, nearly seven million households were converted from
analog cable TV to digital cable TV. As digitization progresses, Chinese
consumers are becoming more aware of DTV and its applications.
China' s cable industry digitization is being driven by Whole System Shift, the
Chinese government' s program to speed up the conversion of urban households
from analog to digital cable TV. It is, therefore, not up to individual
consumers whether or not they use digital cable. As a result, In-Stat' s 2007
digital cable end-user survey was focused more on finding out about overall
consumer attitudes toward the technology. The question is not whether they
will subscribe to digital cable, but rather how they would use the service and
how much they would be willing to spend on it.
Table of Contents
- Executive Summary
- Definitions
- Introduction
- Respondent Demographics
- Current-User Survey Results
- Services Subscribed to by Current Users
- Subscription Patterns
- Spending Patterns
- Current-User Interest in Services
- Interest in Value-Added Services
- Willingness to Pay for Services
- Interest in IPTV Among Current DTV Users
- Potential DTV User Survey Results
- Interest Level of Potential Users
- Interest in Subscriber Services
- Willingness to Pay for DTV Services
- Methodology
- Related In-Stat Reports
List of Figures
- Figure 1. Respondent Gender Composition
- Figure 2. Respondent Education
- Figure 3. Respondent Monthly Income (US$)
- Figure 4. Which of the Following Services Do You Currently Subscribe to?
- Figure 5. Subscribed Services, by Monthly Income (US$)
- Figure 6. Percentage of Respondents That Currently Pay for Value-Added
Services
- Figure 7. Average Monthly Amount Paid by Respondents for Value-Added
Services (US$)
- Figure 8. Are You Interested in the Following Services?
- Figure 9. Would You Be Willing to Pay for the Following Value-Added
Services?
- Figure 10. Average Amount Respondents Are Willing to Pay for Value-Added
Services (US$)
- Figure 11. Have You Heard of IPTV?
- Figure 12. Do You Plan to Switch to IPTV?
- Figure 13. Why Would You NOT Use IPTV?
- Figure 14. Are You Interested in DTV?
- Figure 15. Which of the Following Services Would You Like to Subscribe to?
- Figure 16. Average Amount Willing to Pay for DTV Services (US$)
- Figure 17. Willingness to Pay for Value-Added Services, by Monthly Income
- Figure 18. Respondent Geographic Location
- Figure 19. Are You Currently Using DTV Service?
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